1. Original email...
"You are such a Pro!"
● email title is cheesy and lame
● original email sounds bland
● it mentions "pro"too many times,but none ofthe actual pro features
● using the word "subscription"in the email makes it sound like an ad (the user already paid for a
pro account,so it's better ifwe don't remind them
Changed to...
"T hanks for your support! - T he Team at Yappy"
Person's Gmail address here,
Thanks for supporting Yappy by upgrading to a pro account!The team here at Y appy appreciate your
support (and not to mention help keeping the lights on). Here are the new features to can look forward to
for the entire year:
- list pro features
- list pro features
- list pro features
Y appy is constantly being worked on and updated. Be sure to join the Y appy Beta LINK HERE on Google+
for early access to Y appy's latest features. While you're there, comment and suggest features for future
updates. We want our fans to help make our app even better. Ifyouhavea question, we're always HERE
to help.
- The Team at Y appy
● added a bit ofhumor in the second sentence
● changed the language to be informal and easygoing
● added a list ofthe pro features
● added link and information on Yappy Beta page on Google+
○ I'm surprised more peopledon't know more about it or are joined.Having moreusers
suggest features and be active on Google+ is a good idea for making Y appy better.

2. Original email…
“T ry Yappy Pro on us!”
Changed to…
“Explore Yappy’s Pro Features on Us - T he T eam at Yappy”
Person's Gmail address here,
Y appy’s pro features make texting from yourcomputer nearly instant!With Y ap Mode, sending and
receiving textmessages is as fast as your favorite IMapp. Ifyou’re tired ofwaiting for text messages in
limbo like with some other Android apps, give Yappy a try. We have a pretty sweetdemo video HERE.
● for “Yap Mode”
○ use “demo” instead of“Explanation Video”
○ change “the servers” to “our servers”
● for “XMPP (Jabber) Integration”
○ change it to:Text message with popular IMclients like Pidgin and Trillian with Y appy’s
XMPP (Jabber) support
○ I suggest adding a link to a tutorial for setting this up!
● for “Unlimited Retention”
○ change the text to:Keep an archive ofall your text messages online without any limits
● for “Search”
○ Lose an important address?Easily search through thousands oftext messages with
Y appy’s web app.
● for “No Ads”
○ change to:Say goodbye to ads in Y appy by upgrading to Pro
● for “Show Your Love!”
○ We’re a small team ofdevoted programmers at Yappy. We are not funded by crazy
venturecapital guys in suits!Help support Y appy and keeping us up and running.
Programmers need a cup ofcoffee (or two).We really appreciate all the support from our
fans.
(this is for the bottom text)
The Team at Y appy want youto try out all ofY appy’s Pro features for free. You may never text the old way
again. Click HERE to get a free Pro trial now. On the Y appy Android app, head on over to settings and tap
“Upgrade”. We hope you like Y appy as much as we do!
- The Team at Y appy

3. Original email…
“We haven’t heard from your phone in a while”
Changed to…
“It’s been pretty quiet over here - T he Team at Yappy”
Changes…
Hi there,
We’ve noticed your PHONE MODEL NAME HERE, hasn’t been seen on Y appy for a while. Remember,
Y appy is just a click away HERE in the Google Play Store. We’re constantly adding new features and fixing
bugs. Grab the latest version ofY appy and enjoy texting again.
If you’reno longerusing Y appy (we’re sad to see you go!), you can clearall your personal data by clicking
here to go to the Y appy web app.We care about your data and protecting yourprivacy. Start by heading
over to the Settingstab and clicking on your Android phone. After,just click Admin, followed by Unlink,
and your data is securely removed.
- The Team at Y appy

4. Original email…
“Your friend thought you should check outYappy”
Changed to…
“Your friend wants you to try texting with Yappy - T he Yappy Team”
Hi there,
A friend as recommended youto try out Yappy!With Y appy,you can easily send and receivetext
messages from your computer using your current phone number. It’s free and just a click away herefrom
the Google Play Store. Check out a demo HERE to see Y appy in action. We’re sure you’ll enjoy Yappy as
much as our fans do.
- The Team at Y appy

5. Original email…
“Device data deletion notice”
Changed to…
“We take your privacy very seriously - T he T eam at Yappy”
Hi there,
We’ve noticed your ANDROID PHONE NAME HERE hasn’t been connected to Yappy the past seven days.
As part ofour commitment to protecting your privacy and personal data, we will soon deleteyourdata
from our servers. All yourmessages in the Y appy web app will be removed. Ifyou don’t want this to
happen -- don’t worry.Just click HERE to sign-in to Y appy and your text messages will be safe and sound.
If you recently upgraded to a new phone, free accounts have theirdata deleted for phones no longer
connectedto Y appy. Data on free accounts is only kept for 30 days. To keep from losing your data,just
upgrade to Pro from within Y appy. It’s worth every penny and we’resure you’ll love Yappy.
If you’reno longerusing Y appy (we’re sad to see you go!), you can clearall your personal data by clicking
here to go to the Y appy web app.We care about your data and protecting yourprivacy. Start by heading
over to the Settingstab and clicking on your Android phone. After, just click Admin, followed by Unlink,
and your data is securely removed.
- The Team at Y appy