MEX09: AppStores and consequences

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Provocative presentation about AppStores. The goal was to inspire and induce a feeling that much can be done with mobiles and appstores, and that just copying Apple is not enough.

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  • MEX09: AppStores and consequences

    1. 1. APPSTORES AND THEIR CONSEQUENCES Hampus Jakobsson TAT Presentation at MEX, 19th of May 2009
    2. 2. WHO AM I? • Co-Founded TAT in 2002 • TAT licenses UI software and does “inspirational” design • More than 300 million devices, ~10% of all devices 2008 • 140 people in Sweden, US, and South Korea
    3. 3. HOW COULD APP STORES BE BETTER? • Well, alot of things could be improved... • Using context - location, time, ... • Discovery - order, retail, ... • Social - recommendation, discussion, ... • Lessüber-controlled by one player would improve a lot • Local app stores (the MEX-store?) • More transparency and less “Apple thinks...”
    4. 4. LET’S LOOK AT HOW WE FIND APPS • Categories • Divideinto Premium ($4.99+), Standard ($0-4.99), Free • What’s hot - derivatives not “Apple selected” • Order • Measure value, not just volume - price * volume • Sort on ratings, not volume • Add 25% with few ratings to improve discovery of new
    5. 5. BREAK OUT OF THE APP STORE! • How? • Store- why not friend 2 friend sales? • Content - a better main menu? or device design? • Discovery - p2p, recommenations? • Purchase process - testing before you buy it? • Inthe rearview mirror we will see AppStores as just the start of advanced personalization!
    6. 6. HISTORY OF PERSONALIZATION when 1995 2005 2007 what txt & talk media internet uses 5 30 inf. pictures contacts apps p13n sms + videos + bookmarks music
    7. 7. DID YOU JUST SAY WE SHOULD DESIGN A DEVICE WITH INFINITE NUMBER OF USES?
    8. 8. GREAT WITH A DYNAMIC DEVICE! PHEW!
    9. 9. GREAT WITH A DYNAMIC DEVICE THAT DIDN’T KNOW WHAT IS WAS GOING TO BE USED FOR? SORRY... DON’T GET ME WRONG - APPLE DID A GREAT JOB, WE ARE JUST NOT DONE...
    10. 10. WE HAVE TO MAKE THE UI MORE DYNAMIC! DYNAMIC UI LEGACY UI • alive • fixed • ui anticipates your needs • unforgiving • experienced based • task based • dialogue • directing • matching the real world • disconnected from real world
    11. 11. SUMMARY • The AppStore is the start of advanced personalization... • ... and it can be improved. • With just about infinite number of unknown uses we need to have a more dynamic UI... • ... with more real life like qualities to make it easier to use.
    12. 12. hampus @ tat se http://www.youtube.com/user/TATMobileUI

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