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Vadim Nekhai (Depositphotos, Chief Marketing Officer) "Appsumo as a channel to attract new audience and customers: Depositphotos experience" SaaS Nation 2017
- 1. AppSumo as achannel to attract new audience and customers: Depositphotos experience. Vadim Nekhai CMO at Depositphotos 1
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- 3. AppSumo (appsumo.com)– isa daily deals website for digitally distributed goods and online services. AppSumo was founded in March 2010 by Noah Kagan. Today the company has millions of subscribers. No, not subscribers. Your potential customers. AppSumo becomes Sumo Group Family 3
- 4. AppSumo Team Noah Kagan ex-Facebook Founderat Sumo Group Knows Shit at OkDork Anton Sepetov Knows “Привет” VP Sales at Sumo Group Ayman I Al-Abdullah ex-Microsoft President at Sumo Group 4
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- 6. It brings youcustomers & earn money 6
- 7. You can sellsubscriptions 7
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- 9. Products and digitalgoods per unit 9
- 10. Depositphotos experience • Wehave run 9 deals to date • Longest deal – 135 days, shortest – 1 day, best – 3 days (2013) • Tested subscription & per unit deals • Launched regular & Black Friday deals. Looking for AppSumo Black & Briefcase • Over 32,000 sales in 2017 10
- 11. What matters forsuccess? 11
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- 13. Offer design: Makeit easy to upsale 13
- 14. Price 14 • Acceptable pricerange - $10-$149 • Best pricing - $39/$49 • $99 deals tend to have bring in significantly less revenue as the overall volume is more than half
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- 18. Your customer supportsuccess team 18
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- 20. Deal stages 20 1 35 7 9 11 • 40% of sales – 1st day • 10% of sales – last day
- 21. Consistency of yourstory 21
- 22. Once you succeeddon’t run your deal frequently – it can ruin its value. 22
- 23. Commission: is itworth it? 23
- 24. Other platforms 24 250k subscribers 75ksubscribers 1.5M subscribers + own network + 3rd party distribution 15-60 day deals 150k subscribers 2M visitors + 3rd party distribution min. 30 days deal
- 25. How to getin? 25
- 26. Thanks! Vadim Nekhai CMO atDepositphotos vadim@depositphotos.com https://www.facebook.com/vnekhai 26