Initial Marketing Plan for Global Services

1. Print Ads
 ManufacturingNews (1-3 times/year; 4 local pubs)
o Seattle
o Birmingham
o 2 others
Banner Ads (2; All 12 months; rotating)
 Machinetools.com
 ModernMachineShop.com
SEO
 Increasebudget spend/campaigns for global services
Brochures
 Shoot new pic for Preventative Maintenance Brochure cover ($500)
o Current is notup to specs.Missingsafety vest
 Increasesizeof overall Global Services Brochure($1500)
o Current brochureis not to spec (fonts, etc). This will increasethesize of the brochureto 6 pages.
Online Store Campaign
 Postcard Mailer with promo offer
 Email blast
 Leave behind for sales reps
Marketing Tools
 Location Magnets
o Two Sets – One as soon as firstnew location is opened, addingBirmingham;Second when second
new location is opened
 Service Sticker for Electrical Cabinets
o Can be printed in house. Legacy logos with “If you need serviceon these machines,call #”
 Chip Clip
Email Blasts
 1-2/month depending on product promotion
Case Studies/Customer Success Stories
 Touch basewith reps to see if we can put together some of these this year for use in mags