This presentation summarizes the 9 elements of Pixar's business model. Pixar is a computer animation studio founded in 1986 that has generated over $14 billion in revenue from feature films. Their customer segments include animation fans, parents, and children ages 3-12. Their value proposition is producing feature films with emotional impact and unique storylines from a multi-cultural perspective.

1. Final Presentation
9 Elements of Business Models
Pixar
Daniela Rivera

3. BACKGROUND INFORMATION

4. over $14
Billion
BACKGROUND INFORMATION

5. 198
6
BACKGROUND INFORMATION

6. 3-dimensional computer-animated
The adventuers of André & Wally B.
BACKGROUND INFORMATION

7. 199
1
199
5
BACKGROUND INFORMATION

8. 200
6
BACKGROUND INFORMATION

9. Jim
23 Academy Awards, 10 Golden Globes,
11 Grammy Awards
BACKGROUND INFORMATION

10. CUSTOMER SEGMENTS
• Animation fans
• Parents
• 3-12

11. VALUE
PROPOSITION
• Feature films
• Emotional impact
• Unique storyline
• Multi-cultural perspective

12. CHANNELS OF DISTRIBUTION
• Streaming • Movie Theaters

13. Interactive exhibitions Merchandise
CUSTOMER RELATIONSHIPS

14. KEY
ACTIVITIES
• Produce content
• Intellectual property
• Staff
• Market, promote

15. KEY RESOURCES
• animators, writers,
designers,...
• Headquarters
• RenderMan

16. KEY PARTNERS

17. COST STRUCTURE
• Salaries • Marketing
• Copyright

18. REVENUE
STREAM
• Average $264 domestic
• Average $587 worldwide
• merchandise
up to $10 billion

19. CONCLUSION

20. QUESTIONS?

21. THANK YOU!