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1. Research
Daniel Wilcock

2. Existing Products
They use a new sound effect for each type of burger, depending on what's in
it. For a soft mushroom burger, they include a calming and soothing music
and voice effects as well as words such as 'creamy'. For the spicy onion
burger, they include heavy music with loud instruments and boxing bells
while listing off the ingredients in a rush and strong words like 'crunch' and
'challenge' and 'angry'
They include a soft voiceover with lots of descriptive and attractive words to
make their food and product sound a lot tastier to the listener.
It makes the audience want to eat at their restaurant by filling the listeners
head with fancy descriptive words and making their burgers seem fresh and
new. The music and voiceover makes the chain seem to be a good time.
Link to the
podcast/documentary; https://youtube.com/shorts/xxN5nfksbk0?feature=share

3. Existing Products
They don't use any music or sound effects throughout the whole
advertisement, just voiceovers. All voices are different accents portraying the
food and chain is up and down the country and is for everyone. I feel that
because no music is played it delivers the message easier.
The voiceovers have a simple sentence each speak in a formal tone. They use
words like 'succulent' and 'perfection' and 'tender' Calling their chefs 'Skilled'
attract the listener to the restaurant. A good radio food advert always
includes descriptive words.
It makes the audience want to eat at their location by making the food appear
to be very nice by using descriptive words. They describe their chefs as very
good which is always a good way to get customers.
Link to the podcast/documentary; https://youtube.com/shorts/-
XENi06gXf0?feature=share

4. Existing Products
The advert contains a voiceover that can only be described as epic. Deep
music in the background that builds up throughout the advertisement. The
voiceover has deep bass, so it sounds more thundery.
The words that the voiceover use appears to make the vehicle seem like a
comfy yet powerful machine. Words such as 'bold' and 'sport' as well as
'luxurious' and 'powerful' are all used to hype the car up as much as possible.
They keep the tone of the advert formal so they target posh and upperclass
people
This sort of advert appeals to the audience by promising them a good, solid
reliable car that’s built to last and comfortable to use. It doesn't confuse the
listener by filling the advertisement full of confusing terminology.
Link to the podcast/documentary; https://youtu.be/npNBBrgYcRA

5. Research Analysis
• What common features do the researched
products have?
All advertisements share the fact in extensively describing their products
with large and fancy words. They all have someone in one way or another
hyping their product up and say the name of the product at one point atleast
• What aspects of the research will you include
within your own work?
I will be including descriptive words on my product and include my product
name at the end of it.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
8-30 Light and fun sounding tune to appeal to
children.
Gender
Both Will not include any marketing towards a
specific gender and will keep things neutral
Psychographic
Cheap Will make the product appear to be the best
value food they can buy by exaggerating the
food a lot
Social Status
Middle and Lower
Class
Will emphasise the cheap pricing of the food