Viper Baseball Non-Profit

2008 California Vipers Baseball Club
Viper Project Master 3.17.08 4/16/2008 3:13 PM Page 1

T
The California Vipers Baseball Club is a Non-
Profit Youth Baseball Organization affiliated
with the USA Amateur Athletic Union (AAU). We
are formally recognized by the Internal Revenue
Service as tax exempt under Internal Revenue
Code section 501 (c) (3).
On a volunteer basis, it is our goal to offer the
youth within our communities a highly structured
and competitive amateur sports baseball
program aimed at building the highest levels of
physical, mental and moral development with
our amateur athletes. We hope that through
each child’s own involvement as part of our
socially aware organization, each child will be
able to realize their dreams as athletes, while
learning to become valued citizens as part of our
future communities.
The Club has several goals in the coming years,
including but not limited to defending the team’s
2007 California State Championship title,
playing in one or more National World Series,
competing for national titles, and qualifying for a
berth in the USA Junior Olympics.
It is our intent to solicit Sponsor funding to help
the California Vipers Baseball Club with recurring
and costly expenses to build one of the country’s
elite championship level teams for competition
throughout California, the Western United States
and in such renowned historic baseball venues
such as Cooperstown, New York; Williamsport,
Pennsylvania; and Walt Disney’s Wide World of
Sports Baseball Mega Complex in Orlando,
Florida.
We hope to interest you to learn more about our
organization and our group of players as the first
step in helping our boys realize their dreams on
and off the playing field.
From everyone involved with our baseball club,
we want to thank you for your time and
consideration.
Sincerely,
Daniel McKean
Director & General Manager

Background 6
Vision 7
Mission 8
Values 9
Goals 10
Coaching Philosophies 12
Key Staff Credentials 16
Affiliations 18
AAU 18
USSSA 18
Super Series Baseball 18
Triple Crown Sports 19
CCYB 19
Financial Support Needs 20
Sponsorship Opportunities 20
Platinum Level 22
Gold Level 23
Silver Level 24
Bronze Level 24
Circle of Friends 25
Dissolution Provision 26
Contact 27
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The California Vipers Baseball Club is
Orange County’s preeminent youth
baseball Club team. Forming in 2006
under the banner of the SoCal Rebels
with a group of seven year olds
competing in the 8U (eight and under)
Kid Pitch Amateur Baseball Tournament
Season, the players quickly raised their
game to the top of the competition in
California’s regional play. In the team’s
second year of competition, it won three
regional tournaments, finished as
runner up in another, and placed 5th in
the USSSA World Series, while
concluding its season as the reigning
California State Champions.
As the kids enter into their third full
season, the team has officially become
a non-profit organization, while adopting
a new team name and mascot. This was
done to broaden the scope of the
program to provide instruction to a larger
group of kids in multiple age divisions.
Today, the California Vipers Baseball
Club provides advanced baseball
instruction to Orange County’s area
youth ranging from eight to eleven years
of age.
The coaching staff is among the best in
the area for instructing kids how to play
baseball. Each are accomplished
veterans of baseball and have specific
expertise as former major collegiate or
professional baseball players. This
allows the California Vipers to provide a
level of advanced instruction
(unavailable from other Club teams) at
every field position for each player.
Our basic coaching philosophy is based
on the premise that fundamentals drive
success. Therefore, the Club’s coaching
emphasis focuses on mastering the
basic skills, which allows each player to
build a heightened sense of confidence
to play the game at a much higher level.
As the organization enters into the 2008
amateur tournament season, our nine
year old team has already defended its
California State Championship title and
is currently ranked as a Top 10 team in
the Western United States as recognized
by USSSA Baseball. Furthermore, the
nine year olds have secured a berth to
compete for a national title in the
upcoming AAU (Amateur Athletics Union)
National Championships later in the year
to be held at Walt Disney’s Mega
Baseball Complex Center in Orlando,
Florida.
The Club’s early and continuing success
requires our need to seek Corporate
Sponsor financial support to offset the
growing costs in managing the evolving
complex and growing organization as it
moves to the next level of competitive
play and as we take on added
responsibility of fulfilling the dreams for
a larger group of kids.
A snapshot of the Club’s organizational
structure follows:
Vision Statement
Year after year, it is our vision to groom
the youth involved in the California Vipers
Baseball Club to be regarded as the best
and most sought after baseball players
throughout the Southern California region.
As the kids mature, instruction will be pro-
vided commensurate to their age and ca-
pabilities so that they are advancing their
skills faster than many of their peers of
the same age.
C L U B B A C K G R O U N D
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Mission Statement
In order to realize our Vision, our Mission
must commit to shared family and com-
munity values, with extraordinary empha-
sis placed on teaching our youth the
necessary skills to be self confident, suc-
cessful, competitive and socially aware ―
on and off the playing field.
Values
We understand that the boys to be in-
volved are simply young boys. To that end,
it is imperative we (coaches and parents)
instill and practice a core set of basic val-
ues that will shape our actions as a group.
Foremost, these include, but are not lim-
ited to:
1. To keep the kids safe at all
times by reducing the risk of
serious injury,
2. To be a role model in good
sportsmanship and personal
character either in success
and/or defeat and to develop
these same qualities in our youth,
3. To provide a constant and
reinforcing stream of positive
encouragement as a measure to
build personal confidence in both
successful and less than
successful times,
4. To measure success not merely
by wins and losses, but more
importantly by continual
improvement of individual and
team play,
5. To manage the fragile emotions
of young boys by ensuring each
and every player feels good re:
their individual contributions and
commitments as part of a team
unit,
6. To understand that these boys
are just kids and baseball is ‘a
game’ to be played for fun and
at the end of the day, tomorrow
is always a new day, and
7. To teach and demonstrate
to the kids involved in the Club
how fortunate they are compared
to lesser privileged kids and
families.
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Goals
As mentioned in our Vision Statement,
teaching the kids baseball at an elevated
level will drive our organizational goals
and strategies. Each goal is developed to
build upon each player’s growing talents
as young ball players, while nurturing their
personal growth as children.
1. To recruit the ‘best’ blossoming
talent throughout Orange County,
whose families have common
values and goals with the
organization,
2. To teach and instruct, through all
available resources, the art of
playing baseball so each team
member can be a standout player
in their respective residential
communities and for the years to
come in higher levels of amateur
and possible future professional
baseball,
3. To get the kids involved in
community outreach programs
and charities and other age
appropriate community support
activities with such organizations
as: the Children’s Hospital of
Orange County (CHOC); Little
League’s Challenger Program for
disabled amateur athletes;
Special Olympics of Southern
California; the Orange County
Rescue Mission; among others,
and
4. To replicate the success of our
Club’s approach to more age
groups for the benefit of a larger
group of community kids.
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come that they will not be able to master
additional field positions. In fact, we ex-
pect each and every player to be able to
play additional positions in the future.
We are taking this approach for a num-
ber of reasons:
We realize that through each child’s own
past affiliations with Little League or
Pony League play, they may have been
given the opportunity to play many differ-
ent positions. This is excellent for a
basic understanding of the game. How-
ever, as we instruct the Club’s players for
a higher level of competition, we want to
focus on only two positions for each
child so they can more easily under-
stand, master and execute successfully
at a high level all the responsibilities of
the assigned position.
Different field positions require different
skills. By limiting the number of field po-
sitions to each player, it will allow the
Club to isolate drills for each field posi-
tion according to player. This approach
will develop the advanced skills neces-
sary for each player to be highly success-
ful and competitive on an individual
basis, while building a higher degree of
self esteem and personal confidence
with each child.
Player Playing Time
Playing time for each of the Club’s teams
will be divided as equitably as possible.
It is our vision to have a changing start-
ing lineup for each game and substitute
our ‘All Stars’ as necessary according to
needed adjustments as the game dic-
tates. We envision all players will have
the opportunity to play in the starting
lineup throughout a league season or in
tournament play. This approach is based
on establishing a rhythm for each player
and for each game – and to give all play-
ers in the starting lineup the opportunity
to challenge themselves in their as-
signed positions as well as overcome
personal and team adversity as it arises.
A typical starting lineup may include
nine field positions and an EH (extra hit-
ter). This may leave a relief pitcher,
catcher and/or a fielder or two on the
bench. Substitutions may occur as will
be the case frequently in the following
ways:
Middle inning relief / closing pitcher
replaces starting pitcher,
Substitute catcher warms up relief
and starting pitchers,
Substitute catcher relieves over
heated, exhausted starting catcher,
Pinch hitter, and
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Coaching Philosophies
The following outlines the Club’s core
coaching philosophies as a means to guide
the organization with its instruction to the
players.
Field Positions
It is the California Vipers Baseball Club’s
philosophy that when boys start to come of
age, they are naturally more likely to excel
at assigned positions. Given baseball is
truly a complex sport with many subtleties
to master at each and every position, the
Club’s working process is to position the
young athletes at a maximum of two field
positions, with the exception of pitchers
who will get instruction at three field posi-
tions – the third being pitcher.
This is not to say as the boys continue to
mature and their capabilities to under-
stand the game expands in the years to

Base runner substitutions for pitcher
and catcher (as this is allowed per
tournament play to keep these two
position kids cooled down), and
substitution in times of a starting
lineup fielder for base stealing and
scoring purposes.
Therefore, it is foreseen all team mem-
bers will have a critical role in each and
every game regardless of whether they
are in the starting lineup. It is the coach-
ing staff’s responsibility to ensure each
child knows in advance of the game
what his role will be and to make certain
each child feels good about the role they
are about to undertake.
Coaching Emphasis
As young ball players, we understand the
kids are still learning the game and de-
veloping their skills. Although the players
that are being recruited are considered
the ‘better ball players’ within their own
age group, repetition of fundamental
drills will always be at the forefront of
our coaching. Fundamentals drive suc-
cess and mastering the basic skills will
allow each player to build a heightened
sense of confidence to play the game at
a much higher level.
Our coaching emphasis for the Club con-
sists of the following key drills and in-
struction:
Fielding Fundamentals
Mechanics
Position Responsibilities
Advanced Defensive Drills
Relays
Throw Downs
Tagging Techniques
Base Runner Pick Offs
1st 3rd Defense / Offense
Bunt Defense / Offense
Batting
Recognizing Pitch Locations
Reading Speed Variations
Eye / Hand Coordination
Proper Swing Mechanics
Hitting for Power
Hitting to Opposite Field
Bunting
Slashing
Coaching Signs
Pitching
All Age Appropriate Pitches
Pitch Location
Reading the Catcher’s Signs
Pick Offs
Defensive Base Coverage
Catching
Blocking
Throw Downs
Calling the Pitch
Setting Up (Box Location)
Stance - Ready vs. Relaxed
Pop Ups
Fielding the Bunt
Base Running
Getting Out the Batters Box
Maximizing Running Speed
Running (First Step Jump Start)
Lead Offs
Base Stealing
Proper Sliding Mechanics
Run Downs
The Club adheres to the nationally ac-
cepted sports medicine community’s
recommendations for teaching its young
players only age appropriate pitches to
eliminate the risk of shoulder and elbow
injuries.
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Daniel McKean - Director General
Manager
A former vice president with the world’s
largest communications agency and
currently a private entrepreneur, Daniel
is the General Manager and one of the
organization’s Directors overseeing fund
raising, financial management and
scouting. He played Division I Ohio high
school baseball and played on two Colt
League regional championship teams as
a youth. He has been involved in his
son’s local Little League where he has
managed and coached his son starting
in Tee-Ball through various age division
levels. For more than two years, Daniel
has also organized, funded and run a
summer youth sandlot baseball program
in Rancho Santa Margarita, Calif.
Jim Burchit - Director, Manager Coach
By day a successful regional sales
representative and by night a baseball
die hard, Jim is a Club Director, manager
and coach. In his younger days, Jim was
a former standout catcher, first
baseman and pitcher at such renowned
baseball schools as Esperanza High
School, Fullerton Junior College and the
University of Southern California. For
more than five years, Jim has been
coaching youth baseball with Viejo Little
League and travel baseball teams,
where his teams have competed for
(and won) division titles and tournament
championships. He is also an active
board member on the Viejo Little League
Board in Mission Viejo, Calif.
Ed Heinsius - Director, Manager
Coach
As an Information Technology (IT)
executive, Ed brings the same technical
aptitude he has honed in his
professional life to the playing field
teaching children the art of baseball.
Also a Club Director, manager and
coach, he has worked side by side with
Coach Burchit for a number of years,
where their synergies and
complementary coaching styles have
been rewarded with happy ball players
and families, as well as, league and
travel ball tournament championships.
In his playing days, Ed was a highly
regarded infielder with area baseball
schools, including Irvine High School
and Cal State Fullerton. Ed was also a
professional draft prospect of the
Minnesota Twins.
Ryan Poe - Manager Coach
Professionally Ryan is a full time
instructor at area baseball training
centers. He has volunteered his time to
be one of the Club’s managers and
coaches. A graduate of Trabuco Hills
High School in Mission Viejo, Calif., Ryan
played four years of varsity baseball
earning many awards. While at
Saddleback Junior College, his team
won conference championships in 1997
and 1998 where today he still holds
many records, including: most innings
pitched, most wins, and best ERA. Ryan
won the prestigious California State
Athlete of the Year in 1998 and was
inducted into the Junior College
Baseball Hall of Fame. A former
Milwaukee Brewers pitcher selected in
the free agent draft in 1999, Ryan
played for the ball club for six seasons.
Bryan Burchit - Coach
Bryan is Coach Jim’s younger brother
and a former Division II College National
Champion catcher. Before reaching the
national spotlight with Chico State
University at the college World Series,
he played baseball at Troy High School
and Rancho Santiago Junior College.
Upon finishing school, Bryan went north
of the border to coach in Canada for two
years before returning to Southern
California. For the last three years,
Bryan has worked with his brother to
coach Little League and travel baseball.
Professionally, Bryan is a marketing
executive with an athletic apparel
company.
Key Staff Credentials
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C L U B A F F I L I A T I O N S
The California Vipers Baseball Club is af-
filiated with a number of amateur sports
organizations which are designed to pro-
vide the highest levels of competitive
play. Each sports organization offers re-
gional and national tournaments and
leagues year round across the United
States. For the coming 2008 Tourna-
ment Season, the California Vipers will
travel throughout California testing its’
meddle against some of the best teams
in the State before venturing out of State
during the 2009 season.
It is the Club’s goal for each age level
team to play in 12 regional tournaments
this season and in two seasonal leagues
(Fall and Spring) for a total of 80 to 100
games. Annually, the Amateur Tourna-
ment Season runs from September
through August of each calendar year.
Amateur Athletic Union (AAU)
One of the largest, non-profit, sports or-
ganizations in the United States, the AAU
was founded in 1888. Programs include
the AAU Sports Program, AAU Junior
Olympic Games, and the President’s
Challenge program administered on be-
half of the President’s Council on Physi-
cal Fitness and Sports.
United States Sports Specialty Assn.
Founded in 1968, the USSSA sanctions,
creates, and promotes a variety of
sports programs; including softball,
baseball, basketball, soccer and volley-
ball. More than 120,000 teams are ac-
tive members nationwide.
Super Series Baseball of America
Started in 1996 in the Midwest, Super
Series Baseball has expanded nation-
wide with World Series Qualifiers hosted
in every baseball state of America. Tour-
naments are routinely attended by
teams from around the country.
Triple Crown Sports
Triple Crown Sports is a highly respected
nationwide sports organization. The or-
ganization has produced more than
2,000 sporting events in all 50 states
and seven foreign countries. Tourna-
ments have drawn as many as 500,000
participants and 1.5 million spectators
in a single year.
California Competitive Youth Baseball
CCYB offers some of the best competi-
tive youth baseball in Southern Califor-
nia. League play is organized into two
annual seasons. Teams come from Or-
ange, Los Angeles and Riverside coun-
ties, as well as the Las Vegas, Ventura,
Palm Springs and San Diego areas.
CCYB
CCYB
USSSA
USSSA
B
BA
AS
SE
EB
BA
AL
LL
L
A
AA
AU
U B
BA
AS
SE
EB
BA
AL
LL
L
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F I N A N C I A L S U P P O R T N E E D S
Over the past two Tournament Seasons,
the California Vipers Baseball Club has
funded its operations through a volun-
tary family fee structure arrangement.
This has worked well in the past as a
smaller Club just entering into competi-
tive play in local tournaments. However,
as we expand our goals to find more
suitable competition for the boys to chal-
lenge themselves, and as we begin to
make plans to play in farther reaching
regional and national events, as well as,
the Junior Olympics, costs will escalate
beyond many of our family’s financial
means.
Furthermore, as the boys find increasing
success, the Club would like to reward
the players with higher quality uniforms
and equipment representative of their
championship level team play. Addition-
ally, to replicate our success to a larger
group of boys for different age classifica-
tions, this too will also require additional
funding.
For the 2008 Tournament Season, the
Club is seeking Corporate Sponsor finan-
cial support to help offset the growing
and recurring costs in the following core
operational categories.
Uniforms Equipment
Travel Expenses
Tournament Fees
League Fees
Team Insurance
Professional Fees
Operational Costs
The Club is offering five Sponsor levels
in 2008. All charitable donations are
completely tax deductible. Donors may
deduct their contributions to the Califor-
nia Vipers Baseball Club as provided in
the 1986 Internal Revenue Service Tax
Code under Section 170, 501 (c) 3. For
your financial support, the Club will
prominently represent your brand (logo)
identity at all of our baseball functions,
and promote your brand through our
own public communications (website,
printed materials, etc.) and within our
own outbound promotions (news re-
leases and article placements).
Details for each Sponsor level package
are described below.
Platinum
Gold
Silver
Bronze
Circle of Friends
California Vipers
Nine Year Old
Championship Team
2007/2008 USSSA California State Champions - 9U Team
The California Vipers
Baseball Club looks to
expand its organiza-
tion to include more
boys in the program so
they too can receive
advanced levels of
baseball instruction
and experience the
thrills of competing for
championship titles
against some of the
best teams across the
United States.
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GOLD LEVEL
Donation: $5,000
Prominent secondary logo
placement on two pushup
canopies on each pyramid
style roof and on two hanging
shade sides on each,
Logo placement on two
dugout banners, Club website
logo recognition,
News Release Announcement
and continued mention in
future Vipers news releases as
a corporate sponsor,
Framed Club jersey and team
photo, and bi-annual Club
newsletter.
PLATINUM LEVEL
Donation: $10,000
Uniform (jersey) shoulder logos
embroidered patch,
Dominant logo placement on
two pushup canopies on each
pyramid style roof and on two
hanging shade sides on each,
Exclusive logo placement on one
dugout banner, prominent logo
recognition on Club’s website
including placement on home
page and other multiple interior
web pages,
newsletter.
Club’s Family
Shade Canopies
Jersey Sleeve
Logo Patch
News Release
Promotion
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BRONZE LEVEL
Donation: $1,000
Horizontal one foot
logo placement on two hanging
shade sides on two pushup
canopies,
Logo placement on one
dugout banner, Club website
logo recognition,
Bi-annual Club newsletter.
CIRCLE OF FRIENDS LEVEL
Donation: $100 - $999
Recognition on Club’s website,
Bi-annual Club newsletter.
CALIFORNIA VIPERS
SPONSOR
YOUR
YOUR
LOGO
LOGO
HERE
HERE
Sponsor
Banner
SILVER LEVEL
Donation: $2,500
Large horizontal two foot
logo placement on all
four hanging shade sides on
two pushup canopies,
Logo placement on one
dugout banner, Club website
logo recognition,
newsletter.
YOUR
YOUR
LOGO
LOGO
HERE
HERE
Website
Recognition
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DISSOLUTION PROVISION
Upon the dissolution of the California
Vipers Baseball Club, any assets the
organization shall have will be distributed
for one or more tax exempt purposes
within the meaning of section 501 (c) (3)
of the Internal Revenue Service Tax Code
or the corresponding section of any future
federal tax code, or shall be distributed to
the federal government, or to a state or
local government, for a public purpose.
CONTACT INFORMATION
For more information regarding the
California Vipers Baseball Club, please
feel free to visit our Website located at
www.CalVipersBaseball.com or contact:
Daniel McKean
Director / General Manager
(949) 709-5106
daniel@CalVipersBaseball.com
Jim Burchit
Director / Manager Coach
(714) 390-5646
jim@CalVipersBaseball.com
Ed Heinsius
Director / Manager Coach
(949) 887-7144
ed@CalVipersBaseball.com
California Vipers Baseball Club
28562 Oso Parkway, Suite D-237
Rancho Santa Margarita, CA 92688
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© Copyright 2008. All rights reserved. The California Vipers logos are trademarks of the California Vipers Baseball Club.
Brochure design courtesy of Marc Daniels Associates. Brochure printing courtesy of Parker Printing.

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