Arup IDEA is a program that leverages Arup's expertise to collaborate with clients, partners, and communities to generate innovative project ideas. The program inspires idea generation, develops concepts with subject matter experts, engages stakeholders, and acts to deliver ideas. Ideas should offer new solutions, create value, and align with Arup's sustainable development approach. Winning ideas will be paired with technical experts to create proofs of concept and carry the projects forward to delivery. The goal is to help communities unlock potential through technical innovation and research.