1. Daniel M. Faller
1322 15th
Ave.
Lewiston, Idaho 83501
208 746-3949
dfaller@cableone.net
www.danielmarkfaller.com
SUMMARY OF QUALIFICATIONS
Extensive experience in management and training; 26 year track record in outside
media sales and advertising consultation; 13 years experience in recruiting and
training media sales people; 36 years of experience in the entertainment industry;
extensive experience in event management and event marketing; a citizen involved
in Lewiston / Clarkston community affairs for 39 years.
EDUCATION
High School Diploma: Shorecrest High School class of 1971 ( Seattle, Washington )
1 year: University of Idaho 1972
Currently Attending Lewis-Clark State College / Business and Communications
Major ( currently @ Junior course level )
WORK HISTORY
November 2000 to present: LEWIS-CLARK STATE COLLEGE ( Lewiston, Idaho)
Customized Training Coordinator for Workforce Training. Call on business and
industry in Region II, State of Idaho. Sell and coordinate short term job skills
training. Coordinate marketing and advertising for Workforce Training.
August 1998 to present: FALLER AUDIO / THE MUSIC MILL / HANDMADE
RECORDS ( Lewiston, Idaho ) Owner / Operator of a large public address system.
Lease to business and promoters and organizations. Also operate a 24 track digital (
ProTools ) recording facility. Small publishing company and record label.
May 1997 to January 2004: FALLER AGENCY ( Lewiston, Idaho ) Develop and
administer annual advertising plans for six on going clients. Author and produce
television, radio, newspaper, posters and flyers, direct mail, outdoor advertising,
and point of purchase. Scheduling for all media. Help retail clients set sales
objectives.
February 1993 to April 1997: KATW FM ( Lewiston, Idaho ) General Sales
Manager: Recruit, train and maintain a staff of full time sales people. Project and
set station sales goals. Plan and manage major sales promotions and trade shows.

2. Planned and coordinated a bi-annual direct mail piece going to over 30,000 homes.
Review employee performance. Doubled sales in four years.
June 1992 to January 1993: Riverview Marina ( Lewiston, Idaho ) Sales Manager
Recruit, train and maintain a staff of full time sales people. Plan and execute off
sight sales promotions. Negotiated with financial institutions to secure financing for
customers. Managed an inventory of $2,000,000.
March 1987 to June 1992: KRLC / KMOK ( Lewiston, Idaho ) Sales Manager:
Recruit, train and maintain a staff of full time sales people. Design and execute sales
promotions. Project and set station sales goals. Review employee performance.
Managed a full time staff of 5 salespeople. Increased sales by over 30%.
October 1985 to March 1987: KRLC / KMOK ( Lewiston, Idaho ) Account
Executive: Managed an account list of over 100 retail and service businesses.
Wrote and produced radio commercials. Set repeated sales records. Consistent top
salesperson on station staff ( 5 salespeople ).
June 1976 to Present: Live music business. Currently with The Big Newtons.
Manage all phases of the band. Booking, payroll, transportation, sound, guitar
player, singer, songwriter etc. The Big Newtons have opened shows for 3 Dog Night,
Johnny Rivers, B.J. Thomas, Eric Burdon, Bad Company, 38 Special, Loverboy and
more.
PROFESSIONAL TRAINING
• CERTIFIED RADIO MARKETING CONSULTANT 1988: Six month course
sponsored and proctored by the Radio Advertising Bureau.
• WRITING SELLING COPY 1988: Course in copy writing for local advertising
campaigns.
• P.R.O.F.I.T.S. SELLING SKILLS 1990: Intensive workshop in constructive
role playing for the practice of outside selling skills.
• MANAGING SALES CONFERENCE: National convention of the Radio
Advertising Bureau. Sales management workshops. Attended 1986-93.
• JIM WILLIAMS: Completed course by renown media sales consultant in 1991.
• DAVE GIFFORD: Completed two courses, one in sales and one in sales
management in 1988. ( Conducted by National Sales Manager NBC Television )
• JASON JENNINGS: Completed video tape sales seminar in 1990.

3. PUBLIC SPEAKING
STRENGTHS AND WEAKNESSES OF LOCAL MEDIA
• Lewiston High School / annually 1987-2011
• Clarkston High School / annually 1989-2005
• Lewis Clark State College
• Walla Walla Community College
• Rocky Mt. Association of Fairs and Rodeos 1998, 2004, 2007 Conventions
• Orofino, Idaho Chamber of Commerce
• Grangeville, Idaho Chamber of Commerce
• Palouse Empire Mall Merchants Association
• Leadership Moscow 2001, 2002, 2003, 2004, 2005
• Clarkston, Washington Chamber of Commerce
• Palouse Environmental Association
• L/C Valley Auto Service Association
• Idaho Business Week 2004, 2005
HOW TO WRITE SELLING COPY
• Lewiston High School / annually 1988-2011
• Clarkston High School
• Lewis Clark State College
• Walla Walla Community College
• University of Idaho
P.R.O.F.I.T.S. SELLING SKILLS
• Inland Cellular
• Idaho Impressions
• Sattler Insurance
• Lewiston Grain Growers
• Idaho Department of Corrections
• Mussleman Machinery
• Lewis-Clark State College
• Primeland Cooperatives
• Clearwater River Casino
COMMUNITY INVOLVEMENT

4. • Community Spirit Board of Directors 1986 -1992: Charter member of
organization that produces 4th of July fireworks display at Adams Field in
Clarkston, Washington
• Valley Boys and Girls Club Blue Grass Festival Board of Directors 1987-1988:
Took lead role on this board in planning and producing a day long musical event
at Nez Perce County Fairgrounds as a summer fund raising event for the club.
• Valley Boys and Girls Club Board of Directors 1998-2000: Member of 40 person
board with a mission to guide and control financial and philosophical policies of
the club.
• Nez Perce County Fair Board of Directors 1991-Present: Responsible for all fair
entertainment and advertising.
• Nez Perce County Fair Board Chairman 2000-2003: Chair all fair board
meetings. Worked with fair manager and county commission to form a 25 year
strategic plan for the fairgrounds. Responsible for all fair entertainment and
advertising.
• Valley Boys and Girls Club Flag Football Head Coach 1989-2000.
• Valley Boys and Girls Club Basketball Head Coach 1992 - 1997.
• Lewiston Parks and Recreation Baseball Head Coach 1991-1995.
• Lewiston High School DECA Advisory Board 1990 - Present: Help with student
workshops. Started DECA Radio Days in 1990 as a fund raiser for Lewiston
High School DECA. They raise over $2000 annually to help with costs of
traveling to the National DECA competition.
• Valley Boys and Girls Club Community Partners 1999 - 2000: Coordinate
media for a vendor co-op program. In 2000, raised over $12,000.
• North Central Idaho Labor Task Force 2000 - Present
• Lewiston High School Senior Class Party Committee 2001 - 2002
EVENTS MANAGED
• KRLC Country Showdown 1988-1992: Conducted the local contest in the
largest country music talent search in the world. Over 500 radio stations take
part in this contest on a national level. Produced local stage show.
• KRLC Farm and Ranch Show 1986 - 1992: Started and built trade show for the
local agriculture business community. 50 businesses with an annual attendance
of over 2500 people.

5. • KMOK FM Family Fun Day 1985 - 1991: Started and built an annual free
concert in pioneer park with four live bands and commercial food vendors.
Annual attendance over 5000 people.
• KMOK FM Home and Garden Show 1991: Sub contractor as coordinator for
the Lewis Clark Building Contractor Association. Attendance 3000.
• KATW FM Home and Garden Show 1993 - 1997: Rebuilt and repositioned
show. In my last year as show manager we had 107 businesses and had over
15,000 people attend.
• KATW FM Hot August Nights Concert 1993 - 1996: Coordinated and produced
outdoor concerts in Pioneer Park.
1993: Paul Revere and the Raiders: Attendance 4500 people
1994: 3 Dog Night: Attendance 6500 people
1995: 30 Years of Rock and Roll: Attendance 5000 people
1996: Friday night; Eric Burdon & the Animals: Attendance 2500 people
1996: Saturday night; B.J. Thomas & Johnny Rivers: Attendance 7000 people

6. • KMOK FM Family Fun Day 1985 - 1991: Started and built an annual free
concert in pioneer park with four live bands and commercial food vendors.
Annual attendance over 5000 people.
• KMOK FM Home and Garden Show 1991: Sub contractor as coordinator for
the Lewis Clark Building Contractor Association. Attendance 3000.
• KATW FM Home and Garden Show 1993 - 1997: Rebuilt and repositioned
show. In my last year as show manager we had 107 businesses and had over
15,000 people attend.
• KATW FM Hot August Nights Concert 1993 - 1996: Coordinated and produced
outdoor concerts in Pioneer Park.
1993: Paul Revere and the Raiders: Attendance 4500 people
1994: 3 Dog Night: Attendance 6500 people
1995: 30 Years of Rock and Roll: Attendance 5000 people
1996: Friday night; Eric Burdon & the Animals: Attendance 2500 people
1996: Saturday night; B.J. Thomas & Johnny Rivers: Attendance 7000 people