2. AmyWinehouse is a English singer and songwriter.
She was born on the 14th Septemeber 1983 and died
on the 23rd July 2011 from alcohol posioning. Her
music genre was usually soul, but she also created
muisic that fit under genres such as jazz and r&b.
Throughout her career, Winehouse was singed to
record labels such as Island Records, Universal
Republic and Republic Records.
3. The advantages ofWinehouse being signed to big
labels such as Universal Republic is that her music
would of been heard over the world and not just in
the UK.This is because big record labels have a lot
of money to spend on advertisement to get the
stars image around and they would be able to
organise big tours to boost the stars career.
4. The limitations ofWinehouse being signed to big
record labels is the fact that they will always have a
say in what the stars image should be.The record
labels may change the way the star is to fit in with a
mainstream audience to get more money.
Winehouse said that for her first album ‘Frank’ (with
Island Records) she co-wrote it.This means that the
label would of interfered with her star image to suit
the labels target audience.
5. AmyWinehouses overall star image is
portrayed as a rebellious person. Her
big hair stands out amongst other
artists and is an iconic feature. Her
bold make up makes a statement
that she is strong. Her tattoos are
rebellious and would be seen to go
against society's values. In addition
to this her stage presence is
moody/she doesn’t look happy all the
time which creates her overall image.
6. In her live performance, she always stays in the same spot.This helps develop
her ‘moody/rebellious’ star image.
7. Paradox 1 – AmyWinehouse can be seen as ordinary
as she was born in Southgate, London. She was
brought up in a working class family. However, her
star image portrays her as extraordinary due to her
bold hair and make up.
Paradox 2 –WhenWinehouse was on tour or on a
break etc she was absent but was still being talked
about on the radio orTV so she was present to the
consumer yet absent.
