This business plan document outlines strategies for a steel pipe business to achieve growth targets over the next 3 years. It includes an analysis of the business' position in its product lifecycle, customer behavior analysis, and a SWOT analysis of its steel pipe products. The plan sets targets to gain domestic market share of 10% in year 1, 15% in year 2 while expanding to Asia, America and Canada, and over 20% in year 3 while going public. Key strategies include systems digitalization, developing employees, consistent quality assurance, establishing a new plant, and consistent expansion and profit. The plan details organizational culture, management approaches, and action plans to execute these strategies.

1. BUSINESS PLAN
2022
“Moving Forward Toward Growth & Success”

2. ANALISA POSISI BISNIS
PRODUCT LIFECYCLE - PLC
*NEWBIE * RISINGSTAR *CASHCOW
*MATURE
Indikator :
1. Umur Bisnis
2. Percepatan/Perlambatan
Pasar
3. Jaringan Distribusi yang
Terbentuk

3. ANALISA USER BEHAVIOUR
• Progress
• Policies
• Pandemic
• PEOPLE
Common
Business
Steel Pipe
Business

4. ANALISA S W OT & STRATEGI PRODUK SPVMB

5. ANALISA S W OT PRODUK SPVMB

6. 1. ANALISA POSISI BISNIS DALAM PLC
2. ANALISAUSER BEHAVIOUR
3. ANALISA SWOT PRODUK SPVMB
4.VISI & MISI PERUSAHAAN
GRAND DESIGN STRATEGY
INI DIBUAT BASED ON :

7. TARGET 1 TAHUN
*MENGUASAI DOMESTIC MARKET SHARE
BY 10 %
TARGET 2 TAHUN :
*MENGUASAI DOMESTIC MARKET SHARE
BY 15 %
*EXPANDING TO ASIA & AMERICA &
CANADA MARKET
TARGET 3 TAHUN :
*MENGUASAI DOMESTIC MARKET SHARE
MORE THAN 20 %
*SPVMB GO PUBLIC
1. SISTEMASI & DIGITALISASI BISNIS
2. DEVELOPED PEOPLE
3. QUALITY ASSURANCE KONSISTEN
4. ESTABLISHED NEW PLANT IN
SURABAYA
5. EXPANSION & PROFIT KONSISTEN
6. PERKEMBANGAN ASSET TANGIBLE
(MIN. 100 M)
SUCCESS
GROWTH
A. TARGET OBJECTIVE
B. ACTION PLAN :
PRE PRODUCTION
• PLANT,
MACHINERIES,
• EQUIPMENTS,
• RAW MATERIAL
SUPPLIER
PRODUCTION &
MARKETING
• MAX. PRODUCTION
CAPACITY
• DIST. CHANNEL
• END USER TRGT
EXPANSION
• NEW PLANT
• NEW TARGET
MARKET
- 2024

8. BIAYA WAKTU
GRAND DESIGN
BUSINESS
PLAN
• PLANNING MATANG
• EKSEKUSI BAIK
• PENGEMBANGAN
SDM
• UPDA
TE SISTEMASI
& DIGITALISASI
• CONTINOUS
LEARNING &
IMPROVEMENT
PROFIT
BRAND
EKSIS
TENSI
ASSET
PENJUALAN
3 VALUE
MUTU
K O O R D I N A S I – K O L A B O R A S I – K O M U N I K A S I –
K O N T R I B U S I – S I N E R G I D A L A M D I V I S I & L I N TA S D I V I S I
PEMASARAN
PENGEM
BANGAN
KEUANG
AN
SDM OPERASI
ONAL
TEKNIS

9. C. WORK PLAN 2022
SATU VISI & PERSEPSI ATAS
TARGET (Top To Bottom :
Perusahaan > Divisi > Individu)
KAPASITAS & KOMPETENSI
DALAM PENCAPAIAN
TARGET (Bottom Up : Individu
> Divisi > Perusahaan)
PEMENUHAN KEBUTUHAN
SDM TIAP DIVISI
PENGEMBANGAN SDM
KPI & SOP TIAP DIVISI YANG
TERINTEGRASI ANTAR DIVISI
PERSIAPAN MODAL KERJA &
INVESTASI
SISTEMASI & DIGITALISASI
ALUR KERJA & PRODUKSI
SESUAI SOP
STRATEGIC PLANNING YG
MATANG & EKSEKUSI BAIK

10. • SPIRIT
• SPEED
• SERVICE : EXTERNAL & INTERNAL SERVICE
*EXTERNAL : CUSTOMER & 3RD PARTIES (BUYER, DISTRIBUTOR, VENDOR DLL)
*INTERNAL : ANTAR DIVISI, ANTAR POSISI, ANTAR INDIVIDU
• SINERGIZE : UNTUK HASIL OPTIMAL
• INNOVATE : BERINOVASI UNTUK PERCEPATAN BUSINESS EXPANSION & EXISTENCE
• OACCIDENT & COMPLAIN : KESELAMATAN KERJA & MUTU PRODUK PRIORITAS UTAMA
D. ORGANIZATION CULTURE
WORKING – LEARNING – IMPROVEMENT
TRUST
PEOPLE
INTANGIBLE KEY ASSET
TANGIBLE KEY ASSET

11. A. OPERATIONAL MANAGEMENT : PDCA + PLOCE (WORKING PATTERN), REPORT,
WORKING/PRODUCTION PROCCESS, TEAM STRUCTURE & QUOTA
B. MARKETING STRATEGY : STP SEGMENTATION - TARGETING + PROFILING – PROMOTION.
PUSH & PULL STRATEGY.
C. PEOPLE DEVELOPMENT : SPVMB ACADEMY (TRAINING, STANDARIZATION & CERTIFICATION)
 CIRCULAR RECRUITMENT MODEL
D. ALL DIVISION SYNERGIZE : HRD & GA, PURCHASING, SALES, BUSSINES DEV., FINANCE & ACC,
TECHNICAL, ETC
E. QUALITY MANAGEMENT

12. F. ORGANIZATION STRUCTURE

13. G. ACTION PLAN
( TENTATIVE )

15. TERIMA KASIH