Jumping into solutions is only human. And it is a perfect approach when dealing with simple, obvious problems. But as soon the challenges become more complicated, and usually, all the business questions do, moving into the solution space too fast will only lead to poor results, wrong focus and to solving a problem that is not worth the investment in the first place. These are some of the reasons why we developed the Design Sprint 3.0 approach. In Design Sprint 3.0 we focus mostly on framing the right problem and ensuring the stakeholder's buy-in. Here's how the process goes...

1. Problem Framing in
DESIGN
SPRINT
3.0

2. Core principle
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“If I had an hour to solve a
problem I’d spend 55 minutes
thinking about the problem and
5 minutes thinking about
solutions.”
- Albert Einstein

3. Implemented in
3.0 because…
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Defining the problem, requires
the team to understand the
problem
A clear Problem Statement
keeps the team on track when
moving into solutions
The quality of the solution is
directly correlated to the team’s
ability in identifying the right
problem to solve

4. How did we
implement this
principle into the
Design Sprint 3.0
framework?
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5. By focusing 75% of
our efforts on
defining the right
problem before the
sprint.
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6. Day
0
1-2 weeks 2-3 weeks
ProblemFraming
Workshop
Understand&
Define
Prototype
Sketch&Decide
Test
PROBLEM FRAMING
PROBLEM
SOLVING
Gather sources
(qualitative &
quantitative)
Interview
internally/
externally
Synthesise data
Draft the Problem
Framing Agenda
Conduct extra research
if needed
Define the insights and
the strategy to bring
insights into the Sprint
Validate the Sprint Brief
with the stakeholders
Recruit the right experts
and users
Day
3
Day
4
Day
2
Day
1
DESIGN SPRINT 3.0

7. Problem Framing
bridges the gap
between Design
Sprints and the
overall business
objectives.
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8. Thus Design Sprint
3.0 can tackle any
type of business
problem in any
industry.
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9. Follow us on LinkedIn
@ The Design Sprint Group
Join the official Berlin & London GOOGLE
Want to learn
more about
Design Sprint 3.0?
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