1) The document is about inCitu, a company that aims to shorten city planning timelines using augmented reality, big data, and direct engagement between developers/planners and communities. 2) Currently, the city planning process in New York can take over 40 months and cost over $2 million per project. inCitu aims to reduce this timeline to 15 months, saving $750k per project. 3) inCitu plans to launch an augmented reality visualization tool, use data to increase certainty of planning outcomes, and facilitate direct engagement between stakeholders to build trust. Their goal is to eventually partner with cities and governments to scale their solution.

1. “IN SITU” // in the
natural or original position
or place
November 2019

2. ALEXANDROS WASHBURN
NYC’s Chief Urban Designer (2007-2014);
Principal, DRAW Brooklyn
Chairman, inCitu

4. Architect (TAU 2013) + Urban Data Scientist (NYU CUSP 2018);
Director of Urban Data & Innovation, DRAW Brooklyn
DANA CHERMESH-RESHEF
Architect (TAU 2013) + Urban Data Scientist (NYU CUSP 2018);
Director of Urban Data & Innovation, DRAW Brooklyn
CEO, inCitu

5. TEL AVIV REZONING
FEASIBILITY ANALYSIS

6. WE BUILD SOMETHING TOGETHER THAT WOULD MAKE CITY PLANNING RIGHT

7. “IN SITU” // in the
natural or original position
or place

8. Developer
/ Planner
Public City Agencies
City Planning Obstacles .

9. Developer
/ Planner
Public City Agencies
City Planning Obstacles .
1

10. Developer
/ Planner
Public City Agencies
City Planning Obstacles .
21

11. The Cost .
In 2018 there were
321 Zoning
Applications in
New-York City.
Developers spend over
$200K per project lobbying
communities.
Approvals can take
40 months, and cost
over $2M.

12. 15 MONTHS
PLAN
APPROVED
PLAN
APPROVED
Cost
Time
2yr1yr 3yr 4yr
40mo
$750K
$750K SAVED TO EVERY REZONING
$2M

13. Public
AR viz
Developer
/ Planner
By connecting
directly we create
TRUST
And gain valuable
local knowledge

14. AR viz
Public City Agencies
Big Data
Developer
/ Planner
With data, we increase the
certainty of outcomes

15. How?
Shorten the Planning Timeline

16. 16
yr2
DEV DESIGN
yr1 yr3 yr4
PAS
ULURP
PRE CERTIFICATE
fixed: 8 months
approx: 6 months
yr5
RWCDS
approx:
4 months
approx:
2 months
approx: 20 months
Community
Engagement
Environmental
Assessment
City Planning
Informational Meeting REZONING
APPROVED
~40 MONTHS; $2M
NYC Planning Timeline .

17. COMMUNITY ENGAGEMENT; REAL-TIME ENVIRONMENTAL ASESSMENT
17
yr2
DEV DESIGN
~40 MONTHS; $2M
yr1 yr3 yr4
PAS
PRE CERTIFICATE
approx: 6 months
yr5
RWCDS
approx:
4 months
approx:
2 months
approx: 20 months
Community
Engagement
Environmental
Assessment
ULURP
fixed: 8 months
REZONING
APPROVED
NYC Planning Timeline .

18. 18
yr2
DEV DESIGN
~25 MONTHS
yr1 yr3 yr4
ULURP
PRE CERTIFICATE
fixed: 8 months
approx: 6 months
yr5
RWCDS
approx:
1 month
approx:
2 months
approx: 8 months
PAS
REZONING
APPROVED
REZONING
APPROVED
Community
Engagement
NYC Planning Timeline .

19. DEV DESIGN
ULURP
PRE CERTIFICATE
fixed: 8 months
approx: 6 months
RWCDS
approx:
1 month
approx:
2 months
approx: 8 months
PAS
19
yr2
15 MONTHS
yr1 yr3 yr4 yr5
REZONING
APPROVED
SAVING $50K A MONTH
== $750K SAVED
TO EVERY REZONING
REZONING
APPROVED
NYC Planning Timeline .

20. DEV DESIGN
ULURP
PRE CERTIFICATE
fixed: 8 months
approx: 6 months
RWCDS
approx:
1 month
approx:
2 months
approx: 8 months
PAS
20
yr2
15 MONTHS
yr1 yr3 yr4 yr5
REZONING
APPROVED
Total NYC
market:
$80M
A YEAR
REZONING
APPROVED
Market Capture
.
inCituDeveloper
$250K$500K

21. Red Hook
demo
http://bit.ly/2NF2y5F

22. inCitu demo day in
Red-Hook, BK, NYC
May 2019

23. Market & Scaling .
2020May 2019 2022
BK NYC
1
10
Developers +
Communities
CityGovernment
Adoption
100
Time
Users
Adoption

24. Market & Scaling .
Adoption
Time
Users
1
10
100
CityGovernment
Adoption
CityGovernment
Adoption
CityGovernment
Adoption
CityGovernment
Adoption

25. $11.4 Trillion
Spent on construction annually worldwide
$11.4 Trillion
Spent on construction annually worldwide

26. $45 Billion
0.4% of it on Planning >
$45 Billion
0.4% of it on Planning >

27. Let’s plan right.

29. More Info
>>

30. Product Development Streams .
AR viz tool Planning
Intelligence Socio-Economic
effect
Market Fit
Environmental
Impact
B>C
B>B
B>G
From Service to
Subscription

31. World’s spending on Construction .
In 2010 private sector
construction was 62%
of all construction,
globally.
Source: Center for construction research and training https://www.cpwr.com/sites/default/files/publications/CB%20page%205.pdf

32. World’s spending on Construction .
Source: Center for construction research and training https://www.cpwr.com/sites/default/files/publications/CB%20page%205.pdf

33. Source: Center for construction research and training https://www.cpwr.com/sites/default/files/publications/CB%20page%205.pdf
World’s spending on Construction .