inCitu is a social impact venture that democratizes urban development by incentivizing community participation through immersive experiences. Our AR-platform layers planning proposals on top of the built environment, including visualizing their potential impact on their surrounding while effectively crowdsourcing residents' feedback.
inCitu’s mission is to bring planning into people’s lives in an integrated, safe fashion in order to build inclusive, resilient cities through strong, engaged communities.
inCitu was incubated inside of the Schmidt Futures EIR program for which we were selected as one of the top 6 impact entrepreneurs in the country.
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inCitu_deck2021
1. Investment Deck | April 2021
AR-powered
Community Planning
in si tu // adverb
in the original place
.
2. inCitu democratizes and speeds-up urban development
through advanced technologies, in order to create inclusive,
resilient cities through strong, engaged communities.
Mission .
3. City Planning is too slow, too
expensive, and too inaccurate
to keep up with the rapid
changes required to meet the
21st Century Urban Challenges
Problem .
4. Urban Development Obstacles .
1
poor communication
of planning proposals with
residents creates resistance
to any change
a cumbersome, expensive
environmental review
regime, often results in incorrect
predictions of outcomes, further
weakening public trust in the
system.
2
Developer
5. The Cost .
In 2018 there were
321 Zoning
Applications in
New-York City.
Developers spend over
$200K per project
lobbying communities.
Approvals can take
40 months, and cost
over $2M.
7. inCitu’s Augmented Reality platform
brings 3D building models into their
urban context, allowing designers,
citizens, and elected representatives
to see and participate in the process
of urban change
8. 15 MONTHS
PLAN
APPROVED
PLAN
APPROVED
Cost
Time
2yr
1yr 3yr 4yr
40
mo
$750K
$750K SAVED FOR EVERY REZONING
$2M
Iterating through Engagement and Environmental Analysis
accelerates development and shortens planning cycles
* Based on NYC average planning timeline
10. AR viz
Public City Agencies
Big Data
With data, we increase the
certainty of outcomes
Developer
/ Planner
11. Community Demo of inCitu for a proposed
mixed-use block, Red-Hook, Brooklyn, May 2019
AR-powered
Community Engagement
12. Our mobile app allows
residents to safely
provide feedback in an
inclusive, innovative
manner, and to join the
process of decision
making around their
community and
neighborhood future.
Product .
AR view Project Detail Page Map view
13. Business Model .
Cities are our channels to advocate, incentivize and/or require
state-of-the-art community engagement
Developers pay us to speed up their process, reduce risks
and effectively gather local knowledge
Communities use the tool for free to raise their voice and
join the planning of change.
14. Business Roadmap .
Red-Hook, BK Demo:
AR Community-led
planning
2018 July 2020 April 2021 Q3+Q4 2021
May 2019 2022
Schmidt Futures
EIR Program
inCitu Mobile App v1:
MSG Pilot // CB5,
Midtown Manhattan
Product v2 (mobile+dashboard);
1-2 pilots;
Tech team
Full Product: engagement+data;
5 subscribed customers;
Product team; Data team
15. $45 Billion
0.4% of it on Planning >
$45 Billion
0.4% of it on Planning >
Total Addressable Market .
$11.4 Trillion
Spent on construction annually worldwide
$11.4 Trillion
Spent on construction annually worldwide
16. 2020-22
May 2019 2023
BK US Communities
1
10+
Developers +
Communities
City
Government
Adoption
100+
Time
Users
Adoption
In the US alone there are
755 municipalities with
at least 50,000 residents
Source: UN Data, 2016
Serviceable Addressable Market .
18. Cities are ready for AR
• IDEA New Rochelle
(Bloomberg Winning City 2018)
• US Ignite + FB AR challenge (2020)
COVID, Climate Change:
• We cannot allow our cities to stagnate
or make wrong predictions anymore
• Expected significant increase in
development activity as cities are
recovering from COVID
Why Now ?
The technology is here
• Outdoors AR
• 5G
• LIDAR
• GIS accuracy
AR is a growing Market:
• The current value of the AR market is
$3.5 billion, projected to be worth over $18
billion in 2023.
• In 2020, there are 1 billion augmented
reality users. By 2022, there should be
around 3.5 billion AR users
• AR is shifting more to industrial use.
19. Team .
Entrepreneur-In-Residence,
Schmidt Futures (2020-2022)
Architect (TAU 2013) +
Urban Data Scientist (NYU
CUSP 2018);
Alexandros Washburn,
Co-founding Senior Advisor
Dana Chermesh-Reshef
Principal, DRAW Brooklyn
NYC’s Chief Urban
Designer (2007-2014);
Founder and CEO
