-

1. Essay on Distribution
Paragraph 1 – Disneyasconglomerate
Paragraph 2 – Importance of distributionandhow itischangingthe modernworldegDisneysell
licensestoNetflix andSky
What isDisney’srelationshipwithWalmartandMcDonalds?
What plansdoesDisneyhave fora 360 degree intellectualpropertyexploitation?EgDisney
streamingservice also
Paragraph 3 – examplesof distributionin1967 eg alreadypowerful enoughtodistributeitsown
products
Explainthe DisneyVault
Discussvariousre-releasesandtimestheyhave beenre-releasedandhow ittargetsnew audiences.
Paragraph 4 – Distributionin2016
How wasJungle Bookreleased –eg dates,limitingpiracyetc
How muchdidit earn initsopeningdays?
Imax and 3D versions?Whatare the advantagesof these?Whatothertechnologieswere employed?
How muchin total throughitstheatrical run andhow muchin dvdsales?
1. Disneyisone of the biggestconglomerate due tothe facttheymake a sell films,tvseries,
toysand books.All the biggestfranchisesinfilmhistorylike toystoryjungle bookall them
fromDisney.Theythendistributethe showing of the filmsthroughcinemashowingdvdand
blue-rayandthensell toysin theirstoresandotherwell know super-stores. Notonlydothey
sell tocinemasandblue-ray,buttheyhave soldlicensestoNetflix andSky.Thismeansthat
skyand Netflix have boughtrightstothe filmsandcan therefore show themtotheir
audience. Thishaschangedsince theyreleasedtheirfirstmovie,Snow White, asthenthe
onlywayto watch filmswasat the cinemaor on a tape. Disney’srelationshipwithWalmart
isthat theysell Disney’sproducts,suchasmerchandise andtheirmovies.Thismeansthat
because theyare a popularshop,that alotof people will shopthere andtherefore buytheir
products.Theyalsohave a deal withMcDonaldstopromote theirfilmsinthe happymeals
by producingtoystogiveawaywitheverymeal. Disneyhaschangedthe game theyare
creatingtheirown‘Netflix like’Disneyservice where consumersare onlyallowedtowatch
filmsonthere.Thishasn’tbeenseenbefore. Andthenthatsame companywill offerfansthe
opportunitytoactuallyvisitthe landsthey’re watchingthroughDisney’stheme parks,and
thenreadabout theminbooksand comicsput out byDisneypublishers.It’saholistic
ecosystemof entertainment,all underone corporate umbrella,witheachdivisionpushing
audiencestoengage witheveryotherdivision.Withoutoutsidedealsorrestrictions,itisall
justDisney.
2. Accordingto Disney’swebsite,The Companyownsavastnetworkof mediaorganizations
and TV stationswhere the majorityof Disney’sanimatedaswell asregularfilmsare shown.

2. In addition,Disneysellslicensestoshow itsmotionpicture productstomajordistributorsin
the U.S. and globally.Disney’srelationshipwithWalmartandMcDonald’sisessentialto
marketinganddistributingasitgets Disney’s name andcurrentfocus filmoutintothe
public.Forexample Disneywassell rightstomcdonaldstoproduce softtoysrelaltingtoa
newDisneyfilminHappyMeals.
3. Disneyissoonto be releasingastreamingservice togaina360 intellectual property
exploitation.Bydoingthis,Disneyisable tofightbackagainsttheircompetitionsuchas
Comcastwho earn moneyfrombeingtelevisionandnetworkdistributors. Due toWalt
Disney’ssuccesstheyhave beendistributingtheirownjunglebookproductstoincrease
customers,andsales.In addition, itswayof marketingtoattract a largeraudience. Disney
release theirclassicseveryseventotenyearsbefore puttingthembackinthe 'Disneyvault'.
Thisis a controversial marketingsystemwhichresultsinhighdemandforthe Disneyclassics
and artificiallyinflatesthe price of previouslyreleasededitions.A gooddistribution
technique istore-release the moviewithanextrapart,e.g.a mini storyaddedof a limited
editioncase.Byre-releasingthe films,theyare distributingthe filmsoverandoveragain
withdifferentUSP’sforcommittedfanstobuy.Re-releasesare usuallybroughtoutwhen
the filmisbecomingunknownorunpopular.
4. Jungle Book was released onApril 15th
April 2016