2. KEY IDEAS BEHIND THE MASTHEAD
My masthead is most similar to that of the
magazine Q, while not identical this is the style I
have chosen to go for. As each magazine will
cover a different artist from varying genres the
Masthead must be identifiable as the E.X. brand.
10. CHOOSING THE CORRECT MASTHEAD
• In order to choose the masthead that would most be most appealing to
my potential buyers I presented each concept to 20 people asking them
to choose the one they found most appealing. The results are displayed
in the pie chart below:
Masthead results
Idea one Idea two Idea three Idea four
Idea Five Idea Six Idea Seven
11. FURTHER RESEARCH
In order to find a wider range of
responses I appealed to a larger
audience in that of my Facebook
friends: over 400. In this way I
could make sure that it would
appeal to wide variety of people.
The responses were
overwhelmingly positive, here is
just one example of feedback.
12. HOW I CREATED THE CHOSEN
MASTHEAD
• First I inserted a red box into the PowerPoint
using the shape tool.
13. CREATING THE MASTHEAD
• I then simply added the letters E and X
in the perfect font separately using the
arrow keys the adjust them into
position. I then changed the font to the
colour white in order to contrast it to
the red background.
14. CREATING THE MASTHEAD
• On top of the music magazine the
masthead looks like this. Standing out
from the image and giving the
magazine a recognisable feel and
sealing.
