@billpowell@whitneypannell
The break-up:
Times have changed
Flickr photo by DCPhotoSeeker
Advertising
Demands
ATTENTION
and TIME
Turn Strangers into friends,
and friends into customers.
—Seth Godin
Is technology
the barrier?
Flickr image by Write From Karen
Social
networking
isn’t new.business lunches Exchanging cards
networking events golf outings Chamber events
Flickr photos ...
Now: Credibility
Flickr photo by Shandeh Flickr photo by Lisa Bettany {Mostly Lisa}
Then: Awareness
It’s a process of building
relationships. Facebook and
Twitter are just tools.
A big brain that filters and links to the
best most relevant info available
Networking at a high level, but you have
to be...
“Twitter is the most
powerful marketing
tool since TV”
“Twitter is about
finding the people in
the community who
aren’t fa...
Listen first,
Sell second.
Trust = Sales
Warm up your leads
Give a face to your business
Build relationships and
grow your offline network
Get to see the up and co...
1) Be authentic
2) Find your voice
3) Interact
4) Leaving a legacy
Have
reasonable
expectations.
Don’t expect
immediate
results.
Questions
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Social for Business intro

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Social for Business intro

  1. 1. @billpowell@whitneypannell
  2. 2. The break-up: Times have changed
  3. 3. Flickr photo by DCPhotoSeeker Advertising Demands ATTENTION and TIME
  4. 4. Turn Strangers into friends, and friends into customers. —Seth Godin
  5. 5. Is technology the barrier? Flickr image by Write From Karen
  6. 6. Social networking isn’t new.business lunches Exchanging cards networking events golf outings Chamber events Flickr photos by bitconsultancy, chriskamaris, and Foster Marketing Communications. Bottom Right: Paul Atkinson
  7. 7. Now: Credibility Flickr photo by Shandeh Flickr photo by Lisa Bettany {Mostly Lisa} Then: Awareness
  8. 8. It’s a process of building relationships. Facebook and Twitter are just tools.
  9. 9. A big brain that filters and links to the best most relevant info available Networking at a high level, but you have to be creative and engage to get results. Twitter is:
  10. 10. “Twitter is the most powerful marketing tool since TV” “Twitter is about finding the people in the community who aren’t famous but love what you do. Those little-known people will stick by you and become your evangelist” @guykawasaki
  11. 11. Listen first, Sell second. Trust = Sales
  12. 12. Warm up your leads Give a face to your business Build relationships and grow your offline network Get to see the up and coming news trends first! Twitter and Facebook:
  13. 13. 1) Be authentic 2) Find your voice 3) Interact 4) Leaving a legacy
  14. 14. Have reasonable expectations. Don’t expect immediate results.
  15. 15. Questions

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