Qskipper- an app to revolutionize your shopping experience. Marketing plan of the app.

1. Say
Bye Bye
to
QUEUES

2. While shopping
at any
supermarket or
retail store
HAVE YOU……

3. COMPARED
the
PRICES??

4. Thought
of doing this
in
LOOONG
queues
????

5. Felt
FRUSTRATED
?

6. Here
is the
SOLUTION

7. An OUTLINE

8. Problems faced during Shopping
LONG QUEUES FOR PAYMENTCOMPARISON

9. Our
goal
To
revolutionize
the way you
shop at a
retail outlet
(supermarket

10. HOW the APP would WORK???????
SCAN the barcode
COMPARE the prices
If you like what’s in your hand then,
PAY for the product
SKIP the QUEUE

11. Situation
Analysis

12. Potential Consumers
Anyone
Who shops at
Any
Retail outlet
And has
A
Smart phone.

13. Competitors

14. COLLABORATORS

15. OPPORTUNATIES
It’s a vast unexplored market. All the
major competitors just provide the
facility of comparing. But we are
providing the option of payment also,
skipping long queues. Hence, this gives
us an opportunity to stay way ahead than
any other competitor.

16. THREATS
1. Too much
dependency on
collaborators.
2. Shoplifting.
3. Slump in
economy(consumers
will save money
instead of time).

17. Target CONSUMERS

20. Goal

26. Performance Benchmark
We aim at collaborating with all the
major retail stores in India and a few like
Walmart, worldwide, by 2020. We aim at
registering in stock market in the year
2016 itself and also reach the land mark
of a billion dollar company by 2020.

27. STRATEGY

28. Identifying the customer
NEEDS

29. Collaborators goal
should be to
change the way,
people shop. Their
aim should be to
encourage
shoppers to spend
more time in
shopping, rather
than in queues.

30. Competitive
offerings by
competitors
like
shopsavvy
are
COMPARISON
of features
and prices of
the products.

31. CONTEXT
1. Compare and choose
according to your
economic condition.
2. More shoppers, more
revenue, better
economic condition of
country.
3. Save time and give it
to yourself to improve
socially.
4. Technological
Advancement- Install,
scan, compare and buy.

32. Consumers
Easily find Best price of any
product.
Saving time and oneself from
frustration.
Collaborators
Giving shoppers a new
shopping experience.
Company
Gifting you the most valuable
things- MONEY and TIME.

33. TACTICS

34. With
Qskipper,
you won’t need
to
compare
like this!!!

35. No need to stand in a queue and feel
like this!

36. FEATURES

38. INCENTIVES
to
customers
during
festive
seasons.

39. INCENTIVES
to
Collaborators
&
company
personals
throughout
the
year.

40. Communication
&
Distribution.

41. 25 product’s
free
payments.

42. Large QR
codes would
be present at
checkin of
retail
stores(such
as big
bazaar).
Shoppers can
scan the code
to install app.

44. IMPLEMENTATION

46. COLLABORATION
is the key to
Success

47. IN CASE YOU HAVE MISSED IT

48. CREDITS
•Google search/image search
•Colorlovers.com
•Clipconverter.com
•Gettyimages.com
•Infogr.am
•Pictochart.com

49. DISCLAIMER
Created by Durgesh Singh, NIT Durgapur, during
Marketing Internship, under Prof. SAMEER
MATHUR, IIM Lucknow.