DOGPAK Outdoor K9 Gear is a family-owned business that designs and sells unique gear for dogs to make it easier for them to get outside and adventure with us. This pitch deck explains our mission, common industry problems, and our solutions to those problems, while also providing some insight into the state of K9 products in the market.

1. Devin Kelly, Founder
Lauterbrunnen, Switzerland
devin@dogpak.com
+41 79 592 92 96
dogpak.com

2. Help people develop deeper bonds with
their dogs through shared adventure
The Mission:
Provide people with high-quality K9 gear
and the education to use it properly
Help more dogs get the quality of life
they deserve

3. Industry Problems:
Lack of consumer education in proper
K9 gear fit and use leading to possible
health and joint problems
Widespread use of cheap materials
Outdated gear tech, designs, and aesthetics

4. Refreshing new designs built with superior
functionality and the dogs' safety in mind
Our Solutions:
Introduce the latest in human outdoor gear
tech to the K9 equipment industry
(ultralight materials, weatherproofing, etc.)
Provide one-stop-shop for K9 gear, content,
and proper education at dogpak.com

5. The First Product:
"The Moab Lite"
K9 Hiking Harness & Backpack
PU Coated ROBIC Nylon Ripstop, Kevlar®
Reinforced Threading
Ultralight, ultradurable
Protect dogs' joints
20K/20K waterproof/breathable
Taped Seams, Sealed YKK Zippers
Keep gear dry
Highly Reflective Stripes and Taping
Add a margin of safety
Easily spot your pup

6. Manufacture and sell high-quality, innovative
outdoor K9 gear to people who love to adventure
with their dogs, K9 search and rescue teams, and
military K9 units.
Dog harnesses, backpacks, leashes, collars, coats,
bowls, K9 first-aid kits, etc. all optimized for
performance on the trail or the job.
Our website will provide a central hub for
information, education, stories, and articles relevant
to adventuring in the outdoors with dogs.
We will become an authoritative source in our niche,
providing a one-stop-shop for both helpful
information and quality K9 gear.
Business Model: B2B, D2C

7. Global Pet Industry valued at $207.9B
in 2020 and $222.93B in 2021
7.23% growth, 2020-2021
Dog segment accounts for ~40%
revenue share
Revenue Forecast 2028: $325.74B
Global CAGR: 5.6% from 2022-2028
69mil households have a dog in the US
Estimated 93mil dogs in Europe in 2021
US Pet Industry Expenditure in Billions
2
0
1
0
2
0
1
1
2
0
1
2
2
0
1
3
2
0
1
4
2
0
1
5
2
0
1
6
2
0
1
7
2
0
1
8
2
0
1
9
2
0
2
0
2
0
2
1
125
100
75
50
25
0
Market Analysis:

8. Competition Analysis:
These companies compete directly in our vertical.
Revenue estimate of the year 2021
RUFFWEAR, USA, est. 1994, ~$ 23.6 mil
WILDERDOG, USA, est. 2015, ~$ 1.2 mil
KURGO, USA, est. 2003, ~$ 14.1 mil
HURTTA, Finland, est. 1973 , ~$ 5.1 mil
NONSTOP, Norway, est. 2009, ~$ 4.4 mil

9. Traveled to 30 countries and most US states with Thunder.
Hiked, camped, and worked together in nearly every type of landscape.
Throuroughly tested much of the K9 gear on the market, giving me first-hand
knowledge of drawbacks and ways we can improve on it.
Bring 13 years of experience traveling the world with dogs:
What we do differently:
As a parachute rigger and rock climber, I sew, repair, and maintain people's skydiving,
BASE jumping, and climbing equipment (on which they trust their lives).
I have an encyclopedic knowledge of different outdoor gear materials and their
strengths and weaknesses.
Offer a qualified, cross-discipline expertise on gear design & materials:
As a professional horse trainer for 12 years in many styles of horsemanship,
including packing, I have a deep, connected knowledge with the physics of how four-
legged animals move and base my gear designs on that knowledge.
I have insight into the way poorly designed gear can negatively affect dogs' joints.
Read dogs' movement and how gear affects their bodies and joints:

10. The Team:
Peggy Kelly
Media & Marketing
From the US, studied at West
Point and CU Boulder
Traveled to 30 countries with
his dog, Thunder
Fluent in 4 languages
Professional animal trainer
Wingsuit BASE jumper/pilot
Parachute rigger
Jack of all trades
Devin Kelly
Founder
Thunder the Wonder Dog
Gear Tester & Model
Visual arts & design virtuoso
Social media wizard
Professional photographer
Orginally from East Berlin
Fluent in 5 languages
An uncanny talent for
interpersonal relations
Avalanche Search & Rescue
(retired)
Traveled to 30 countries and
most US states
Two transcontinental
motorcycle rallies
Service dog and all-around
good boy

11. Grow the Team
45%
Purchase Orders
35%
Marketing, SEO
20%
Allocation of Funds:
Online advertising
Keyword optimization
Robust backlink strategy
PR, digital press, print, etc.
Marketing, SEO
Hire out my weaknesses
Delegate & concentrate efforts
Increase productivity, performance
Ensure there is no single point of failure
Grow the Team
Meet MOQ's, build more SKU's
Lower production costs
Scale production
Purchase Orders