1. 1
FiddleStix Overview
1. To be the dominant,
innovative supplier in
customized, personalized,
repositionable room décor
and lifestyle
2. This division has the
incredible perceived value
advantage of satisfying the
need for instant gratification
and personalization in all
target segments

2. 2
Market Segmentations
 Phase One
 Kids/Moms Buying for Children
 Nurseries
 Bedrooms
 Bathrooms
 School Spaces
 Phase Two
 Tweens/Teens
 Tweens 8-12
 Teens 13-18

3. 3
Product Definition
Customized and personalized products defined as
“decorating packs” allowing the consumer to customize
and decorate a specific space. The contents of each
decorating pack will vary per price point and market
segment.
Benefits
 The “one and only” lifestyle accessory brand featuring customized
and personalization with the hottest colors, looks and a whole new
way to express personal style.
 Change “your look” as often as you change “your mind” with
repositionable decor.
No skill or talent needed
No tools needed
No time required
End results guaranteed

4. 4
 Personalized and Customized On-
Trend Design with Attitude.
Lifestyle and trend driven mix and
match products
 Coordinating Items in the Jay
Franco Line Make a Complete
Lifestyle Statement, Creating
Repeat Purchase Opportunities
 Designed for Fast pace lifestyles.
Fits today’s instant gratification
generation.
 Provides high value decorative
options that can change as quickly
as a whim or a season.
 Customized designed and
personalization builds self-esteem
allowing kids to take pride in their
spaces and know they created their
own unique look themselves.
 Loved by Moms who knows the
product is safe for her home’s
surfaces
Today’s Freshest Most Exciting Lifestyle Brand

5. 5
Business Environment
 Market Trends
 Borders and wall appliqués were found in Paint and
Decorating Sections in Lowe’s, Home Depot, Kmart,
Wal-Mart, and Sears
 The same two products were also found in the Infant
Departments in Kmart, Wal-Mart, Sears, Babies R Us,
and TRU
 Price points varied from $6.88 to $15.96
 75% of juvenile product was licensed
 Packaging varied from borders rolled around display
cards which were shrink wrapped and pegged to
more upscale acetate boxes with 5th
hanging panel.
Appliques were in a square presentation and shrink
wrapped and pegged or lightly rolled, packed in clam
shell, and pegged.

6. 6
Competitive Environment
 Current product is manufactured by Brewster
Wallcovering, Borders Unlimited, Imperial (Blue
Mountain), York, Betesh, Plaid, or private label.
 There is no in-store signage at any account to
drive business to this area.
 Product in the Infant department is displayed per
coordinated vertical license grouping. In the
Decorating department, product is displayed in
4’ or 8’ sections with licensed goods mixed in
with non-licensed goods. In Domestics, goods
are pegged above each coordinated vertical
grouping.

7. 7
Tweens and Kids/ Moms with Kids
 Kids Rooms – Wall Play Interaction
Doll house on the wall
Dress up – paper dolls for the walls
Train scenes
 Room Décor
Lampshades, picture frames, shades, bed headboards, light plate covers, hardwood floors
Seasonal; holiday; special occasions
Borders, trims, accents for walls, door, mirrors, windows, ceilings,
around ceiling light fixtures
 Fun Phrases
Scrapbooking for the Wall
Posters
Pictures
Decorative Corners
 Schools
Deco lockers
Classrooms – learning aids and alphabets to personalize
Lunch bags, lunch pails, books, folders, binders, lockers, cell phones, PC’s, frames, screens,
iPods, iPads

8. 8
Marketing Strategy
 Category innovator in customization/personalization
 Leading home designers and licensing partnerships
 Development of priority designs
 Partner with manufacturers to develop products specific to “brand name”
application
 E-blasts – Partner company will allow us to market to their 100,000
name list of satisfied customers
 Google Adwords – Search Engine Optimization
 Insert sales brochure in Jay Franco and CBY product
 Use PR agency and their lifestyle and home décor experts to place
products in key new product sections of appropriate lifestyle and
trend magazines targeting both target audiences.
 Use in-spine sampling of selected magazines
 Bloggers – exploit social media
 Print Advertising
 Trade Shows
 DYI Contests
 Development of priority technologies and finishes

9. 9
Partnership Power
We have partnered with an 18 year old company which has created the most
robust online professionally produced book-making tool available for
children. It includes powerful Flash based freehand drawing tools, paintable
backgrounds and stickers, and an image adjustment and upload tool for
photos and scanned drawings. These features are combined with the
proprietary integration of text authoring tools, as well as a PDF upload tool
for incorporating pages or complete stories that have been written in another
word processor (i.e. MS Word).
Our partnership extends into their advanced, customized database systems,
reporting, training and tracking systems to achieve production speed and
quality ratings that are believed to be exceptional in the personalization
industry. Well over 99% percent of customers receive their orders on or
before the day they are promised, and with less than 0.25% reporting an
error in the Company's work. This quality accounts for much of the
Company's success and can be verified by online reviews that would
otherwise reveal production issues if they existed.
Our partner company produces one of the most successful personalized arts
and crafts kits of all time, IlluStory® - Write and Illustrate Your Own Book,
and has consistently provided exceptional, high quality and timely
production services

10. 10
Product speed, quality, and value. The Company believes the best way to achieve long term success and discourage
potential competitors is to keep its primary focus on fast turn-around production times, exceptional product quality, and
pricing levels (i.e. free) that seem discouragingly low to competitors, but are possible due to process efficiencies and
the experienced based statistics (i.e. Parent purchase rates) only the company knows.
Production. Our highest priority is the task of producing personalized items at the highest possible quality with the best
possible performance standards. We believe our partnership company’s ability to customize and fulfill can be
duplicated to our product line. Our unique customizable product line, combined with our proprietary software and order
fulfillment will serve us well and keep competitors scratching their heads wondering how we do it.
The following is a sampling of our Partner Company's production performance:
 Total Weighted Turn Time Percentage – 145% of Goal (last 52 weeks as of 3/18/2011)
Based on internal goals that are roughly 30% shorter than the posted times customers are expecting.
 On Time Percentage (last 52 weeks as of 3/18/2011)
o Internal goals – 82.8% o Posted times – 96.2% o Estimated receipt - 99%
Shipping is automatically upgraded on late ship items so that the customer receives their item within the promised times.
 Quality Rate (last 52 weeks as of 3/18/2011)
o Total returns - .96% o Returns due to CBY error – .10%
These performance standards and are exceptional in the personalization industry.
The following factors have been fundamental in achieving this performance:
1. Bar Code Scanning.
The Company has integrated bar code scanning throughout the production and fulfillment areas for all items in production.
Every item is scanned at every step of production allowing for tight tracking and late item notifications, accurate and
efficient information for customer service use, and automatic shipping method upgrading.
2. Production, Fulfillment and Mailing done in our ISO9001:2008 certified facility.
FiddleStix procedures will have ISO standards written and adapted.
3. Reporting and Automatic Emailing
Our Partner Company brings us the benefit from having a Production Manager with exceptional database and programming
skills. The Company receives reports of performance by item, production process and production personnel, as well as
scheduled and forecasted production man-hour demand. All shipping and customer service systems are also integrated
with the production database for automatic, conditional customer notifications, exception reporting, and many other
systems to allow for quick item retrieval and regeneration.
All systems have been designed with new product growth and scalability in mind and are built on a MySQL database with an
advanced table structure.

11. 11
FiddleStix Gets It!
 Our design solutions
dynamically enhance
and customize daily
life spaces
 It’s a life style
phenomenon

12. 12
Tradeshow Schedule
 Houseware Show March
 Hardware Show May
 JPMA Show May
 CHA Summer Show July