Investment deck featuring product overview, market opportunities by demographics, Consumer Landscape, Seasonal spending, Financial projections, Distribution model + forecasts and return on investment.
2. 2Suitables | Investor Presentation
DISCLAIMER
This presentation and attachments contain forward-looking statements intended to qualify for the Safe Harbor from liability established by the Private
Securities Litigation Reform Act of 1995. These forward-looking statements, including but not limited to risks associated with the uncertainty of future
financial results, additional financing requirements, demand for our product, ability to ramp manufacturing, and potential patent issuance, are subject to
substantial risks, uncertainties, and other factors that could cause actual results to differ materially from those suggested by our forward-looking statements.
These factors include, but are not limited to, the following: receipt of our consumer protection and child safety certificate for each of our products, the
commercial launch and future sales of the Suitables costume kits or any other of our future products; our ability to manufacture our products at the
certain cost points; our ability to sell our products at the proposed price points; our expectations regarding the commercial market for our products;
our estimates regarding anticipated capital requirements, and our needs for additional financing; market size and market adoption of our products by
children and parents; the timing, cost, or other aspects of the commercial launch of our products; our ability to cross-sell soft-goods and accessories at
the proposed attach rates and price; our ability to successfully market and advertise our products to create widespread adoption; our development and
commercialization of additional products at forecasted costs and price points; and our expectations regarding licensing and strategic operations.
4. 4Suitables | Investor Presentation
Overview
Suitablesispartimaginationandallinnovation.Theconceptoriginallyinspired
fromfathertoson,pavedapathfromsimpledemandtodisruptiveopportunity
with limitless growth potential.
A California-based company that started in 2014 aims to be the defacto creator
of unique cardboard product lines including toys and wearable costumes for
children, adults and pets.
Suitablesispursuinglicensingopportunities(Disney,WarnerBros,Nickelodeon,
Nintendo, Mattel, Hasbro, etc.) which will enable large volume manufacturing
of recognizable designs.
Suitables aims to become a strong brand that will service multiple product
categories into the future and become a brand that many Americans will be
familiar with.
Adjustable fit
Sound Enabled
Hi-resolution graphics
Simple Assembly
Compact Kit
Recyclable/Eco-friendly
6. 6Suitables | Investor Presentation
Retail Channels
Collectibles
Arts & Crafts
Toys & Games
Seasonal
Suitables unique designs can very well be collected and favor an
increasing collectible market estimated at $2.6 billion worldwide.
Suitables are simplistic and fun providing creative value, learning,
fun, and accomplishment in the assembly process.
Suitables are more than wearable costumes, they are also model
toys. As such they may be defined as“Costoys”(Costume Toys).
Suitables will offer seasonal products that support strong sales
during Halloween and Christmas seasons.
8. 8Suitables | Investor Presentation
Market Opportunity
$4.8B Year Round Applicable Toy Market (2018)
Building Sets
$1.8B
Vehicles
$1.4B
Role Play
$0.6B
Arts & Crafts
$1.0B
38% 29% 13%21%
9. 9Suitables | Investor Presentation
Leading Halloween CostumesCostume Retail Spending
3.8M
Princess
2.5M
Superhero
2.2M
Batman
1.9M
Star Wars
1.9M
Witch
Consumer Landscape
$86.79
Average Costume Spending
$1.68B
Adult Costume Spending
$1.23B
Child Costume Spending
$0.44B
Pet Costume Spending
10. 10Suitables | Investor Presentation
Demographic
Ages
25-45
Average
Income
> $100K
+initial Focus
Boys & Girls
2-7
20M
Boys & Girls
7-12
25M
$45-$100
Children
+
Adults
Ages 2-7
200K
Ages 7-12
250K
2-7 Ages
group ~ $8M
7-12 Ages
~ $12.5M
Parent
Market
21M
Households
Initial
Demographic
Growth
Opportunity
Average
Costume
1% Market
Penetration
Initial
Market
12. Unit Economics
Weighted Average
*Cost / Unit includes: Manufacturing, Freight, Warehousing, Selling Fee’s
Wholesale
Unit
Sold $47
Cost
Unit $23
Production
Volume /
Weight
10%
Unit
Sold $21
Cost
Unit $14
Average
GP $6
Average
GM% 30%
Unit
Sold $18
Cost
Unit $14
Production
Volume /
Weight
90%
DTC Consumer
12Suitables | Investor Presentation
13. Licensing
Suitables will be investing in direct licensing partnerships aligned with
globalbrandsforproductdevelopment. Thefollowingopportunitieswill
increasemaximumbrandexposureandprofitability.Positivenegotiations
have already been established with the following companies:
Disney
Warner Bros
Nickelodeon
Nintendo
Universal Studios
Mattel
Hasbro
13Suitables | Investor Presentation
14. Competitive Landscape
COSTUME/
ADVENTURE
ROLE PLAY
LEARNING
ACTIVITY /
STEAM
ARTS &
CRAFTS
TOYS/
COLLECTIBLES
To date, there is no direct viable competition with Suitables
costume product line.The main differentiator with present
competing products lack sound, design quality and our
opportunity of Licensed Branding. Future iterations of
Suitable costumes will also include LED lights which will
far surpass all competitors.
A list of our known competitors is below for reference:
Mister Tody (Belgium)
Oriental Trading Company (US)
Melissa & Doug (US)
Creatology - Michael’s Brand (US)
Build a Dream Playhouses (US)
14Suitables | Investor Presentation
17. ROI - Exit Strategy
$1.25 earned per
Suitables sold Retail
$0.50 earned per
Suitables sold wholesale
Capped at
$120K
$200K investment earns
$1.5M return after acquisition
Acquisition Value
1.2 X Revenue $15M in 5 years
Royalty Agreement
ROI within18 month period with Semi-annual Distributions
Strategic Acquisition ≤ 5 Years
10% equity for $200K
or
17Suitables | Investor Presentation
18. Use of Funds
InitialfundingwillbetargetedtopursuingLicensing opportunities
which further facilitates growth into year round markets.
Presently:
90%/10% Halloween vs Year Round Sales
Proposed:
65%/35% Halloween vs Year Round Sales
Investment Estimated Total:
$200K
Licensing
Marketing
Design
Warehouse
Contractors
Product Development
SG&A
Equipment
$100k
$24k
$20k
$13k
$12k
$15k
$10k
$6k
18Suitables | Investor Presentation
19. Next Steps
Suitables intends to become a highly diversified brand. The company’s growth trajectory will enable expansion in multiple product lines.
Preliminary testing and exploration has already begun in the following areas:
Adult spending presently leads in
all costumes retail sales. Minimal
research & development will be
required to scale our patented
designsforadultsizedproduction.
Byobtaininglicensing,notonlydo
weexpandgrowthwithrenowned
brands but each product can
become a collectible item. The
toy and games collectibles market
is growing rapidly and presently
estimatedat$2.6billionworldwide.
Statistical trends reveal increased
growth potential in a market for
Pets. Suitables fully intends to
offer a comparable pet friendly
product line during to capture this
momentum. Preliminary R&D is in
discussion.
Suitables will embark on creating
an extended line of card board
products suited for entertaining
and event production. The brand
can range from simple bundled
celebratory sets to more extensive
pre-built creative novelty staging.
Suitables for AdultsSuitables Collections Suitables for Pets Suitables Playsets
19Suitables | Investor Presentation
20. Roadmap Timeline
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Explore Partnerships
Design Expansion
New Products
Market Expansion
Scale Business
Hard Launch
First Production Run
Design Expansion
Seed Funding /
Licensing Acquired
Prototypes Tested
Suitables Created
20Suitables | Investor Presentation
21. 15+ Years in High Tech
Consummate Creator
7 Years Life Experience
Career Suitables Test Pilot
15+ Years in High Tech
20+ Years Graphic Design
25+ Years in Public Relations
Journalist & Writer
25+ Years in Licensing
Toy Company Executive
Mike Goedde Kieran GoeddeDave Goedde Lisa Orman Woody Browne
President - Lead Designer Founder - Chief Test PilotArt Director Publicist / PR President - Lead Designer
Organization
21Suitables | Investor Presentation