The document discusses the status and evolution of simulated 3D technology in cinema, education, and consumer electronics. It highlights the decline of 3D movie revenues and the move towards 4K UHD TV, while also exploring potential advancements in no-glasses 3D viewing technology. Additionally, it examines the impact of 3D learning on students' retention and presents questions regarding the effects of simulated 3D on viewers, particularly concerning vision health.

1. 10/5/2013
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Hurry! Hurry!
Hurry!
Step this way to
see the incredible
Simulated 3D!
Simulated 3D Vision: Research, Education and In Your Office
Commentary, Review, Questions, Discussion
Shun‐nan Yang, PhD
Len Scrogan
Leonard J. Press, O.D., FCOVD, FAAO
Dominick M. Maino, OD, MEd, FAAO, FCOVD‐A
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Where are we now with Simulated 3D Movies, TV and Education?
3D Cinema: Future Or Fad?
http://www.raindance.org/3d‐cinema‐future‐or‐fad/
….3D has been very consistent over the last 4 years, so at the moment it seems that it is
going to stick around for a few years at least. Studios just make too much money from
new releases and re‐releases to stop it simply because of some peoples opinions. For me,
3D can continue to be shown in cinemas just as long as the option for a 2D alternative still
exists…..
3D movie revenues hit all‐time low in US, 'The Wolverine' is 'worst yet
http://www.digitalspy.com/movies/news/a503019/3d‐movie‐revenues‐hit‐all‐time‐low‐in‐
us‐the‐wolverine‐is‐worst‐yet.html
3D in 2013: Exhibitors project on the future of stereoscopic cinema
…From 2009 to 2010, the amount of box office from 3D films doubled, rising from $1.1
billion of the U.S./Canada box office to $2.2 billion, according to MPAA‐reported figures.
The industry was riding high, and studios rushed to release movies either filmed in or
converted to 3D. But the very next year, instead of continuing its meteoric rise, 3D box
office declined 20%, to a total of $1.8 billion. As initial interest in the format waned,
Hollywood was still ramping up its 3D product, leading to a situation where supply rose as
demand weakened…..
http://www.filmjournal.com/filmjournal/content_display/news‐and‐
features/features/cinemas/e3ibaaa998fe66e7ae09c0977c19cfedf56
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New tech could mean 3D movies with no glasses
http://www.cnn.com/2012/08/21/tech/innovation/3d‐movies‐no‐glasses/index.html
The new method would allow movie theaters to keep their projectors where they've always
been, behind the audience, and uses fairly simple optical technology. A special array sits in
front of the projector and polarizes its light. A filter covering the screen then obscures
different vertical regions of the screen, like the slats of venetian blinds. Each of your eyes,
sitting at a slightly different angle, has some of the screen blocked and some of the screen
visible. The movie has the right‐eye and left‐eye images interleaved in vertical columns with
one another. The trick then is to have the light visible to your left eye contain the left‐eye
pixels and vice versa for the right eye.
No‐glasses 3‐D movie theaters are getting closer to reality
http://www.nbcnews.com/technology/no‐glasses‐3‐d‐movie‐theaters‐are‐getting‐closer‐
reality‐954626
South Korean researchers have created a new method to show 3‐D movies without a need
for glasses or extra projectors. The method is similar to existing ones but adds a new twist
— literally…..
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Where are we now with Simulated 3D Movies, TV and Education?
3D TV is dead
ExtremeTech http://www.extremetech.com/extreme/145168‐3d‐tv‐is‐dead
At CES 2012, you couldn’t move for 3D TVs, ugly polarizing spectacles, and — because the
viewer at home can’t take part in the awesomeness that is 3D — those awful, it’s‐so‐real‐it’s‐
bursting‐out‐of‐the‐screen posters …. At IFA — the big, mid‐year consumer electronics event
in Berlin — it was clear that 3D TV was on its way out. Today, at CES 2013, 3D TV is dead…..
IFA: Move over 3D, it’s time for 4K UHDTV
http://www.extremetech.com/electronics/135327‐ifa‐move‐over‐3d‐its‐time‐for‐4k‐uhdtv
After five years of trying to convince us that 3D TVs are the future, it seems TV makers are
finally ready to move on — to 4K UHDTV. At the IFA consumer electronics show in Berlin,
Sony, Toshiba, and LG are all showing off 84‐inch 4K (3840×2160) TVs. These aren’t just
vaporware, either: LG’s TV is on sale now in Korea (and later this month in the US), Sony’s is
due later this year, and Toshiba will follow in the new year….
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3D TV, Without the Glasses
http://news.sciencemag.org/2013/03/3d‐tv‐without‐glasses
…. The result was a high‐resolution video display that allowed viewers to
see full 3D images from 14 different viewing zones…..
…At a gadget show packed with fancy TVs showing off their ultra‐high‐
definition tricks, Vizio had something genuinely novel on display: 3‐D video
that can be viewed without glasses….
http://money.cnn.com/2013/01/09/technology/innovation/vizio‐3d‐tv‐
ces/index.html

2. 10/5/2013
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Where are we now with Simulated 3D Movies, TV and Education?
Future Talk 3D
http://edtechfuture‐talk.blogspot.com/
The 3D in Education White Paper
http://www.gaia3d.co.uk/case‐studies/the‐3d‐in‐education‐white‐paper/
…... Teachers were asked to note the pupils’ retention (memory) after one month, both in
terms of qualitative and quantitative differences between the retention in the 3D‐based
learning and the non‐3D‐based cohorts. Open‐ended tasks were given to determine the
impact both on retention and on recall. The teachers noted changes in the manner in which
the 3D and 2D pupils recalled the learning. For example:
The 3D pupils were more likely to use gestures or body language when describing concepts
The 3D learners had better ordering (sequence) of concepts
The knowledge of concepts was greater in the 3D cohorts (especially when a new concept
had been introduced through 3D)
The 3D cohort had enhanced skills in describing their learning including writing more,
saying more and being more likely to use models to show learning
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So is S 3D Really Dead or only a Mostly Dead?
Miracle Max: Whoo‐hoo‐hoo,
look who knows so much. It
just so happens that your
friend here is only MOSTLY
dead. There's a big difference
between mostly dead and all
dead. Mostly dead is slightly
alive. With all dead, well, with
all dead there's usually only
one thing you can do.
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So is Simulated 3D Dead?
10
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Simulated 3D Technology will change.
The use of simulated 3D will continue in
all it’s forms
And
You still will need binocular vision to
full immerse yourself into the
experience
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What’s New?
Continue to get the word out with the
help of Floyd Mizener, OD, PhD and Willis
Johnson President of Classic Cinemas
International 3D & Advanced
Imaging Society
COVD Fellow Dr. Ingryd Lorenzana
Eye Care Professional of the Year

3. 10/5/2013
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S 3D as a Public Health Issue/Binocular Vision Dysfunction as a Public Health Issue
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The S 3D Consumer
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So our ability to help those who
cannot benefit from the
Simulated 3D experience will
continue to need our unique
skills…
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Maino’s Minions
have questions. Do
you have Questions?
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Questions
The research seems to show that the symptoms
associated with binocular vision problems are weaker
and limited and that the motion sickness symptoms are
significant and linger.
If this is correct, why do my patients always complain
about the symptoms associated with the BV problems
and seldom about those related to visually induced
motion sickness?
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Questions
Why do those viewing 3D
at home report more
symptoms (20%) than
those at the movie theater
(10%)?

4. 10/5/2013
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Questions
Could you tell us more about
this disconnect that occurs
between accommodation and
vergence when watching
simulated 3D?
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Questions
Do young viewers have more
symptoms than adults
because adults view simulated
3D less often or avoid 3D as
much as possible?
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Questions
Why is 36 minutes of simulated 3D
viewing critical for the appearance of
symptoms?
Since viewing S3D in the classroom
typically takes less time than this, do
we have to worry about S3D in the
classroom?
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Questions
Since we know in S3D the image of
the object is at the plane of the
screen, but we perceive the image to
be closer to us, does a psycho‐
cognitive dissonance add to the
symptoms that some experience?
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Questions
How often do teachers
experience 3D Vision
Syndrome in the
classroom?
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Questions
Do teachers know that
when their students
have S3D symptoms to
refer to an appropriate
doctor?

5. 10/5/2013
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Questions
Do patients with
appropriate vision
function suffer from 3D
Vision Syndrome?