Ryan Reisert; Co-Founder & CEO, The Sales Developers & Rex Biberston Co-Founder & COO, The Sales Developers, speaking at The 2018 Sales Development Conference at the Ritz-Carlton San Francisco.

1. © COPYRIGHT 2018 THE SALES DEVELOPERS
THE 6-LETTER
4-LETTER WORD.

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S****T.

3. © COPYRIGHT 2018 THE SALES DEVELOPERS
SCRIPT
© COPYRIGHT 2018 THE SALES DEVELOPERS

4. © COPYRIGHT 2018 THE SALES DEVELOPERS
IT’S NOT THE SCRIPT.
YOU JUST NEED
PRACTICE.
Here’s a secret:
SCRIPTS MAKE
ME SOUND BAD!
IT’S NOT THE
SCRIPT!

5. © COPYRIGHT 2018 THE SALES DEVELOPERS
THE LIKELIHOOD
OF IRREPARABLY
SCREWING UP THE
CONVERSATION.
If we can get you even 30 seconds in,
you’re much less likely to screw up in a way
that can’t be reversed.

6. © COPYRIGHT 2018 THE SALES DEVELOPERS
SCRIPTS ARE THE
EMERGENCY PLAN FOR
SALES CONVERSATIONS.
© COPYRIGHT 2018 THE SALES DEVELOPERS

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HOW WE
STRUCTURE CALLS.

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“INTRO”
*Click*
“INTRO + PERMISSION”
*Click*
“INTRO + PERMISSION +
VALUE PROPOSITION”
*Click*
Note to self: Change intro
Note to self: Change permission request
Note to self: Change value proposition

9. © COPYRIGHT 2018 THE SALES DEVELOPERS© COPYRIGHT 2018 THE SALES DEVELOPERS