2. HISTORY
ď˘ The story of âNIRMA LTDâ is not only about
the detergent powder, it is much more than
it.
ď˘ Mr.Karashanbhai K. Patel who is the
founder of this big Organisation, who is the
son of small farmer.
ď˘ He was making detergent in the 100 sq.ft.
backyard of his home using brand hands
and buckets. Once mixture is ready used to
pack in polythene bag and was selling door
to door at 3 Rs. Per kg.
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3. CONâŚ
ď˘ The product become well accepted in the
consumer community and the rest is known
to one and all this is âNIRMA LTDâ of today.
ď˘ NIRMA is private limited company and was
converted into public limited company in 18
November 1993.
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4. COMPANY PROFILE
ď˘Type: Public
ď˘Industry: FMCG
ď˘Founded :1969
ď˘Headquarters: Ahmedabad, India
ď˘Key people: Karsanbhai Patel (CMD)
ď˘Products :Nirma detergent, Nima soaps
ď˘Revenue: Rs. 3504 crores (2011)
ď˘Employees: 14000
ď˘Website: www.nirma.co.in
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6. SOME FACTS OF NIRMA
ď˘ âNirmaâ is name after Nirupama (Nima) daugther of
Dr.Karsanbhai patel
ď˘ âDudh si safedi nirma se aye rangin kapada bhi khil
khil jayeâ jingle used for last 35 years
ď˘ Same radio spot has been used consistenly for last
28 years.
ď˘ Nirma is one of the largest selling single detergent
brand in the world.
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13. HUMAN RESOURCE MANAGEMENT
ď˘ The term human resource means the total
knowledge, skills, creativity and abilities of
organization. Human resource are the most
important assets of an any organization.
ď˘ Recruitment :
ď˘ Reason : Death ,Retirement , Promotion ,
Transfer , social reason , others
ď˘ Stages :
(1) Manpower demand
(2) Manpower approval
(3) Filling up vacancy
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14. SELECTION
ď˘ The candidates have applied for the job have to
pass through three kinds of interview.
(1) Written test
(2) Personal interview
(3) Interview at the head office
ď˘ Training and Development:
There are main four training methodology
(1) In-plant training for new experienced
employees
(2) Induct training
(3) Candidates appointment as training
(4) Safety function training
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15. WAGES AND SALARY
ď˘ Wages and salary paid to workers by his
performance, skills, and time period monthly
salary is given on 7th of month from HDFC
bank.
ď EMPLOYEE INFORMATION:-
ď˘ There are more than 15000 Employee and 500
professional Employees.
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16. MARKETING MANAGEMENT
ď˘ Marketing can be defined as the process of exchange
of goods and services.
ď˘ Distribution Channel :
Nirma sells these products in the market under the
brands Nirma and Nima.
(1) Nirma â which is consisting of about 450 exclusive
Distributors
(2) Nima- which is having more than 200 Distributors
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23. ďś VISION
Better quality product and services
that maximize value to the customer
ďś MISSION
To provide âBetter products, Better
value, Better livingâ
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25. RECENT ACHIEVEMENTS OF NIRMA
ďź Nirma purchased the American raw
materials company Searles Valley
Minerals in 2007
ďź Patel has been conferred with Padma
Shri Award for the year 2010.
ďź The award will be formally conferred
by the President of India Mrs. Pratibha
Patil.
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