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Direct marketing

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DEEPAK MOHAN
DEEPAK MOHAN

Basics of Direct Marketing

Marketing
1 of 7
 Clear Targeting  Personalisation  Immediate Action  Invisible Strategies  Measurability
 People see advertisement messages as Junk Messages(spam)  Sacrificing the benefit of Mass Marketing  Success depends on accuracy of Customer database kept by the company
 Direct mail marketing  E-Mail direct Marketing  Tele Marketing  Catelogues
Direct marketing

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Direct marketing

  • 1.
  • 2.
  • 3.
  • 4.  Clear Targeting  Personalisation  Immediate Action  Invisible Strategies  Measurability
  • 5.  People see advertisement messages as Junk Messages(spam)  Sacrificing the benefit of Mass Marketing  Success depends on accuracy of Customer database kept by the company
  • 6.  Direct mail marketing  E-Mail direct Marketing  Tele Marketing  Catelogues