8. • Booking of doctor appointments at hospitals,
nursing homes, and private clinics,
• Online ordering of medicines from pharmacies,
• Setting medicine reminders,
• Consulting doctors online,
• Managing digital health records,
• Seeing real-time availability of beds in government
as well as private hospitals,
• Online booking of ambulance!
9. • All the employees.
• Company reputation.
• Corporate mission.
• Expected user-base.
• Communication partners.
10. • Seeing real-time availability of beds in government
as well as private hospitals,
• Online booking of ambulance!
11. MARKET POSITION
The app will be an obvious choice for people who
choose authenticity in information and legibility.
To a wide range of customers starting from teenagers
to seniors , the app provides comfort in usage , aiming
to attract many more of them and a valuable market
share.
86% of the professionals surveyed said they believe
mobile apps will increase their knowledge of their
patients' conditions, while 46% said the apps will
improve their relationships with patients.
Research Now also surveyed consumers in 2015 who
use medical apps and found that 96% said they believe
the devices help them improve the quality of their lives.
20. • Online prescription of doctor in emergency situations
when it is not possible to visit the doctor in person
• Fitness level maintenance with the help of digital records
• Monitoring of availability of beds in hospitals
• Online ordering of medicines
21. • Regular smartphone usage , finding help at the tip of the fingers
attitude.
• Health-hunger.
• Competing over colleagues in fitness.
22. Company‘s strategic business unit
• App development team: coders
developers etc.
• Content collecters:surveyers ,
Reporters.
• Business development team:,
Strategists,planners,etc
• Finance team.
• Customet care department.
28. • Customers: They become more health conscious than
before. The app encourages habits like regular exercise and
taking good diet. They are now more fit and healthy.
• Collaborators: They are opportuned to compete with the
major competitors in the industry.
• Company: It provides the employees with good pay and job
security.It also encourages them with frequent promotions
and good working environment
35. COMPETITOR ANALYSIS
5.3 PRICE
The free version enables the app for free but with in-app
purchases.
The premium version the app will charge $1 per month which is
reasonable for the features provided. Keeping in mind the
competing apps which charge more , the price for premium version
is fixed.
39. COMMUNICATION
PARTNERS
• Social media sites like Facebook,
Twitter, Whatsapp ,etc.
• Sponsors who advertise the app.
• Sponsored posts and
advertorials in app.
