3. Background
- Founded in 1994 as an online bookstore
- Largest internet-based retailer in the world
- Multiple international retail websites
- Notable electronic products
9. Recommendations
International Expansion
- India’s population is 1.25
billion
- World’s fastest growing
major economy
- Only a quarter of the
population has internet at
home
- The Median age is 27
- The language of business is
English
10. Conclusion
- Amazon Digital Education Services
- Rebrand Re Release Kindle Fire phone
- Amazon Prime FireBox
- International Expansion
11. Citations
Docebo. (2014, March). E-learning market trends and forecast 2014 - 2016 report. Retrieved from https://www.docebo.com/landing/contactform/elearning-
market-trends-and-forecast-2014-2016-docebo-report.pdf
eLearning Industry. (2015). The top eLearning statistics and facts for 2015. Retrieved from https://elearningindustry.com/elearning-statistics-and-facts-for-
2015
Internet Retailer. (2015). Mobile Commerce. Retrieved from https://www.internetretailer.com/trends/mobile-commerce/shoppers-who-visit-top-10-retailers-
only-on-mobile/
Knewton. (2015). The state of digital education. Retrieved from https://www.knewton.com/infographics/the-state-of-digital-education-infographic/
Loeb, W. (2014). Amazon’s pricing strategy makes life miserable for the competition. Retrieved from
http://www.forbes.com/sites/walterloeb/2014/11/20/amazons-pricing-strategy-makes-life-miserable-for-the-competition/#7f692a032401
Trefis. (2016, June). Here’s how Amazon can benefit from expanding its digital education footprint. Note for NASDAQ: AMZN. Retrieved from Business
Insights: Global
Trefis. (2016, May). Amazon.com. Note for NASDAQ: AMZN. Retrieved from Business Insights: Global
U.S. Department of Education. (n.d.). Use of technology in teaching and learning. Retrieved from http://www.ed.gov/oii-news/use-technology-teaching-
and-learning
Wells, J., Danskin, G. & Ellsworth, G. (2016). Amazon.com, 2016. Harvard Business School Case.