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Echoes in the Electronic Wind

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  1. 1. Lone Eagle Consulting <ul><li>Big Sky Telegraph – 1988-1998 </li></ul><ul><li>Reach for the Sky – Online Teacher Mentoring and Lesson Plan Sharing (Annenberg/CPB) </li></ul><ul><li>USDA - Developed Online Rural Ecommerce, Wireless Mobile Laptop Labs, Collected Success Stories </li></ul><ul><li>USDOL Demonstration Project – Refining the Community Awareness Raising Process </li></ul><ul><li>Kellogg Foundation’s MIRA Project Presenter – Managing Information in Rural America </li></ul><ul><li>Industry Canada -Training Rural Network Directors </li></ul><ul><li>International Telecommunications Union - Keynoting for an International Indigenous Internet conference </li></ul><ul><li>Americorps CTC VISTA Project -National Community Networking Resource Coordinator </li></ul><ul><li>Involved with founding the Indigenous ICT Commission of the Americas, </li></ul><ul><li>Designing Local, Regional, and National ICT Adoption Strategies </li></ul>
  2. 2. In Times of Change, Learners Inherit the Earth -Eric Fromm
  3. 3. Echoes in the Electronic Wind Realizing Cultural Sovereignty Through Internet Innovations Frank Odasz Lone Eagle Consulting
  4. 4. The Internet is a Window to the World <ul><li>Learn what is working for others like you </li></ul><ul><li>Identify the very best Native Internet Innovations from global sources </li></ul><ul><li>Become a global citizen and establish YOUR Native Voice, globally! </li></ul><ul><li>Link into ongoing learning via Internet to keep to the same instant of progress on emerging opportunities </li></ul>
  5. 5. Learn how Internet tools can build social, cultural, and economic value
  6. 6. Three Historical Firsts <ul><li>Search Engines - Instant Global Information - Unrestricted Self-directed Learning </li></ul><ul><li>Self-Publishing Web Pages - - Cheap Global Multimedia Self-Publishing - Free Global distribution for Education and Ecommerce </li></ul><ul><li>Efficient Global/Local Collaboration ---Email, Listservs and the Ten Collaborative Tools </li></ul>
  7. 7. New Wisdom <ul><li>Ability to learn and teach quickly anywhere, anytime </li></ul><ul><li>One can give knowledge and still have it </li></ul><ul><li>Adaptability and survival in a world of accelerating change requires collaboration. </li></ul><ul><li>New cultures of caring and connectivity need to be created </li></ul>
  8. 8. E-Commerce and Rural Community Opportunities: Making the Living You Want, Living Wherever You Want Frank Odasz Lone Eagle Consulting
  9. 9. Adapt or Die: Rural Issues <ul><li>Rural Out-migration 5-7% EACH YEAR </li></ul><ul><li>Unnecessary Relocation Scenario </li></ul><ul><li>Youth Retention or Retirement Community? </li></ul><ul><li>Outsourcing Jobs Overseas Via Telework (Where are OUR Rural Teleworkers?) </li></ul><ul><li>The New Gold Rush Mining Raw Human Potential </li></ul><ul><li>We’re not Aware of the Opportunities at our Fingertips </li></ul>
  10. 10. The New “Innovation Economy” <ul><li>Microenterprises (less than 12 employees) account for most new jobs </li></ul><ul><li>20 million home businesses growing by 20% per year </li></ul><ul><li>Montana has highest (22%) number of microenterprises </li></ul><ul><li>1 in 10 U.S. Jobs involves Telework </li></ul><ul><li>Tapping Into the Global Explosion of Entrepreneurial Creativity </li></ul>
  11. 11. Find What’s Working for Others Like You <ul><li>Ebay - 200 million users, Over 1,000,000 Self-employed, 100 Billion Dollars per year, 33+ countries </li></ul><ul><li>Rural Entrepreneurship is Dependent on Internet Ecommerce and Telework </li></ul><ul><li>Ebay Drop Off Centers - 3000 and growing </li></ul><ul><li>A market of one billion is on the Internet, 6 billion coming fast - What are the Implications? </li></ul>
  12. 14. The New Gold Rush <ul><li>Leapfrogging with Free Web Tools </li></ul><ul><li>Training: Best for the Most with the Least </li></ul><ul><li>Motivating All Potential Innovators </li></ul><ul><li>New ways of Measuring Motivation and Success </li></ul><ul><li>Establishing Peer-Mentoring Programs </li></ul><ul><li>Validating a Structure for Youth Leadership </li></ul><ul><li>Youth ARE the Future of Our Communities! </li></ul>
  13. 15. The “Montana Choice” Project 2003-2006 <ul><li>Sponsored by the Montana Job Training Partnership </li></ul><ul><li>Giving Montanans the choice to retain their cherished rural Lifestyle. </li></ul><ul><li>Redefining Workforce Education Through Systemic Change </li></ul><ul><li>An Innovative Demonstration Project to Provide Entry-level Web-based Self-employment Training </li></ul><ul><li>Generating Ecommerce and Telework Success Stories </li></ul><ul><li>A Local Train-the-Trainers Program Model </li></ul>
  14. 16. Community Learning is Everyone’s Responsibility <ul><li>K12, Higher Education, Economic Development, State agencies, national agencies, elected community leaders, unofficial community leaders, parents, youth, disabled, faith-based, etc. </li></ul>
  15. 17. The Montana Choice Process <ul><li>Begin with presentations to raise awareness that new knowledge bears new opportunities </li></ul><ul><li>Engage citizens in online learning and interaction on what’s already working for others like them </li></ul><ul><li>Identify local mentors interested in helping others learn and in developing for-profit mentoring services </li></ul><ul><li>Engage community leaders, K-12 administrators and educators in understanding key action strategies that do not require outside funding </li></ul>
  16. 18. Successive Ecommerce Support Systems <ul><li>New Success Stories </li></ul><ul><li>Ebay Drop Off and Training Center </li></ul><ul><li>Virtual Incubator with Affiliate Programs </li></ul><ul><li>Small Business Development Centers </li></ul><ul><li>Co-marketing Services </li></ul><ul><li>Timely Updates on What You Didn’t Know You Needed To Know –Cause-related Viral Marketing </li></ul><ul><li>Social Entrepreneurship </li></ul><ul><li>Community Economies </li></ul><ul><li>Transnational Activism and Global Economics </li></ul>
  17. 19. END
  18. 20. What can we learn from the innovations of others? <ul><li>Native American Internet Guide </li></ul><ul><li>Ecommerce course </li></ul><ul><li>Best Lone Eagle Resources </li></ul>
  19. 21. BEST sustainable Community Technology Center Model is an Ebay Drop Off Center <ul><li>Ebay Drop Off “Ecommerce Fulfillment Center” </li></ul><ul><li>Entry-Level Ecommerce Education/Support Systems </li></ul><ul><li>Co-marketing Peer Mentoring For-Profit Services (Kinkos Community Cooperative) </li></ul><ul><li>Ebusiness Incubator, Co-marketing All Local E-businesses and the Community as a Whole. </li></ul>
  20. 22. A Beginner’s Guide to Profiting from the Internet <ul><li>A First Online Course for Rural Learners </li></ul><ul><li>Learn-to-Learn Online Self-Directed Internet Learning Skills </li></ul><ul><li>Electronic Portfolio of Skills (Web-based Resume) </li></ul><ul><li>Hands-on Exploration of What’s Working </li></ul><ul><li>Receive an Ecommerce and Telework Certificate </li></ul>
  21. 23. 20 Years Innovating in Montana: Key Lessons Learned <ul><li>Rural leaders, K12 educators and administrators often avoid technology presentations and learning opportunities </li></ul><ul><li>Youth are digitally ahead of their parents, teachers, and elected leaders </li></ul><ul><li>The need exists for everyone to see the best replicable innovations from other rural communities </li></ul><ul><li>Rural Communities Must Learn to Share Innovations and Network Together </li></ul>
  22. 24. A Grant Template: Sustainable Ecommerce Education Development Strategies (SEEDS) <ul><li>Youth Present Collected Rural Innovations for Community Leaders </li></ul><ul><li>eBay Drop-Off Centers for Entry-Level Ecommerce Training </li></ul><ul><li>Creating People-Centered Knowledge Networks </li></ul><ul><li>Measurable outcomes for community content, knowledge management, inclusion, innovations, skills transfer and collaborative capacity </li></ul><ul><li> </li></ul>
  23. 25. End
  24. 27. end2
  25. 28. The New Gold Rush <ul><li>Leapfrogging Ahead with Free Web Tools </li></ul><ul><li>Communications Technologies are getting cheaper, faster, more mobile, more interconnected </li></ul><ul><li>The Training We Need: Best for the Most with the Least </li></ul><ul><li>Motivating All Potential Innovators and Mentors </li></ul><ul><li>New ways of Measuring Motivation and Success </li></ul><ul><li>Validating a Structure for Youth Leadership </li></ul><ul><li>Youth ARE the Future of Our Communities! </li></ul>
  26. 29. CAP Lessons Learned <ul><li>Original intent was to stimulate rural ecommerce </li></ul><ul><li>Ten years, 500 million, 8800 CAP sites, under 4000 remaining </li></ul><ul><li>Average hourly wage in Canada dropping by $1/hour/year. </li></ul><ul><li>Mining Raw Human Potential as a National Economic Development and Social Strategy </li></ul>
  27. 30. Key Governmental Policy Challenges <ul><li>Politics of control, advocacy, transparency </li></ul><ul><li>Authenticity of Citizen/Community Buy-In and Participation Real Benefits for Real People. </li></ul><ul><li>Motivating all potential innovators and entrepreneurs </li></ul><ul><li>Efficiently gathering and sharing the best ecommerce success stories, mentoring expertise, fast-track training resources with all citizens on an ongoing basis </li></ul><ul><li>The Need for Continual Reinvention and Innovation Sharing. </li></ul>
  28. 31. Human Nature Impediments <ul><li>Will-Nots and Rural Innovation Diffusion Dynamics </li></ul><ul><li>Provincial Acrimony – Small Town Mindedness </li></ul><ul><li>Tom Sawyerism – Indirect Motivation </li></ul><ul><li>Competition VS Collaboration In Rural Communities of Communities </li></ul><ul><li>New knowledge that creates new opportunities </li></ul><ul><li>Value NOT just volume </li></ul><ul><li>Information->knowledge->Wisdom = VALUE </li></ul><ul><li>Just-in-time-inquiry-based-mutual-support-systems </li></ul>
  29. 32. end
  30. 33. Empowering Rural Entrepreneurs with Ecommerce Support Systems
  31. 34. Status Quo VS Systemic Change
  32. 35. Metrics are the Keys to Success <ul><li>E-readiness Index </li></ul><ul><li>Genuine Progress Index </li></ul>
  33. 36. Examples of Funding Incentives to Reward Results (and Measures of Results) <ul><li>Number of Participants </li></ul><ul><li>Number of mentors and new skills transferred </li></ul><ul><li>New Content Generated with Peer Assessments on Value to the Community </li></ul><ul><li>New Innovations and New Income/Collaborative Capacity </li></ul>
  34. 37. CAP Center Steps Toward Sustainability <ul><li>1. Create new community events to showcase new applications, services, and tools w emphasis on free and fun, social, learning. </li></ul><ul><li>2. Consider ebay drop off center model – Identify community ebay opportunities http://lone-   http://lone- </li></ul><ul><li>3. Establish a local mentors program with social recognition program aimed at generating sustainable For-Profit local self-employment training and services businesses. Community cooperative service center like kinkos. http://lone- </li></ul><ul><li>4. Create a Marketable Skills Registry   </li></ul><ul><li>5.Create new training options for local CAP centers – gear up citizens with best dashboard/toolbox, skills that produce results, with emphasis on becoming global citizens and a global community that participates in sharing innovations with other rural communities. </li></ul>
  35. 38. CAP Center Steps Toward Sustainability <ul><li>6. Engage youth to help all local businesses establish a basic website and demonstrate viability of a community co-Emarketing program…with storytelling to generate media attention. Showcase full range of youth's talents.   </li></ul><ul><li>7. Establish an ecommerce virtual incubator using peer mentors to generate for-profit peer training services to assure everyone can find the expertise they need. </li></ul><ul><li>8. Create a community knowledge network with a clear mission statement and social recognition for contributed content, avid supporters and give everyone a role that allows them to be socially recognized for their contributions. http://lone- http://lone- *  (just-in-time-inquiry-based-mutual-support-systems )         </li></ul>
  36. 39. Funding Prerequisites for Rural Communities <ul><li>A. Conduct a local web review of existing local business web sites and Internet entrepreneurs </li></ul><ul><li>B. Create a local web directory of all local business web sites and plan a co-marketing initiative to support all of them. Create a Wish List for desired rural web innovations </li></ul><ul><li>C. Establish a mentors roster as an asset-mapping activity, demonstrate peer-to-peer skills transfer. </li></ul><ul><li>D.  Create a Marketable Community Skills Registry </li></ul><ul><li>E. Engage leaders in defining goals for the first small steps, - as defined in the following grant template:   http://lone-   </li></ul>
  37. 40. “ Web-Raisings – Evolving Constructivist Models for Community Engagement”  
  38. 41. Measurements Define Success <ul><li>Level of Inclusion: Authenticity of Widespread Participation </li></ul><ul><li>Value of Content Created and Shared </li></ul><ul><li>Value Bandwidth VS Volume Bandwidth </li></ul><ul><li>Volume of Skills Transfer </li></ul><ul><li>Info-structure VS Infrastructure; Fund 1:1 </li></ul><ul><li>The Promise of Broadband VS politics of control and monopolies </li></ul>
  39. 42. “ Regional and National Strategies to Produce Measurable Results – A Discussion”    
  40. 43. END
  41. 44. An Executive Overview on BEST Rural Broadband Applications
  42. 45. Broadband Without a Plan?
  43. 46. Broadband as Self-Actualization Opportunities –The Big Picture <ul><li>Idle Entertainment VS Meaningful Activity </li></ul><ul><li>Self-directed Life-long Learning </li></ul><ul><li>Making a difference in the lives of others – Extensibility –Amplifying One’s Global Impact </li></ul><ul><li>Broadband represents the opportunity for remote individuals to make a significant difference in the lives of others, worldwide, on a scale unprecedented in human history. </li></ul>
  44. 47. Defining BEST Broadband Applications <ul><li>Telemedicine –highest benefit with minimal skill development </li></ul><ul><li>Voice Over Internet Protocol VOIP – Greatest Citizen participation and benefits with minimal training </li></ul><ul><li>Community Internet Radio and TV (and on-demand Instructional Videos/Podcasts) </li></ul><ul><li>2-way Video with Peers and Mentors? </li></ul><ul><li>Distance Learning and Application Sharing </li></ul><ul><li>Ecommerce Support Services </li></ul>
  45. 48. Rise of the Creative Class VS Rise of Global Corporate Dominance <ul><li>Supporting the Social Good: Social Entrepreneurs </li></ul><ul><li>Networked Individualism VS Collaborative Communities </li></ul><ul><li>If We All Share What We Know, We’ll All Have Access to All Our Knowledge </li></ul>
  46. 49. NEW FORMULA 1:1 funding for Infrastructure and… Info-structure and training
  47. 50. Ideal Broadband Training “Skill Set” To Include <ul><li>Advanced Email and Listserv Moderation </li></ul><ul><li>Advanced Searching Skills </li></ul><ul><li>Basic Web Self-publishing </li></ul><ul><li>Blogs, Vlogs, Wikis, Bookmarking ( Really Simple Syndication (RSS,) </li></ul><ul><li>Content Management Systems? </li></ul><ul><li>Building Community Collaborative Capacity </li></ul><ul><li>Distance learning tools for peer mentoring </li></ul><ul><li>Cultural Sustainability and Multimedia Expression </li></ul><ul><li>Ecommerce Entrepreneurship </li></ul><ul><li>Transnational Activism </li></ul><ul><li> </li></ul>
  48. 51. Looking at the Past/Present– Community Technology Models <ul><li>Community Technology Centers Problems with sustainability and fast-track quality curriculum </li></ul><ul><li>Community Networks Problems with sustainability, training, and marketing the benefits. </li></ul><ul><li>Telecenters http:// November 2005 (Europe’s telecenters are evolving into telework centers.) </li></ul><ul><li>International Community Networking Clearinghouse </li></ul>
  49. 52. Community Networking Lessons Learned 1986-2005 Confusion - What’s a Community Network? Growing Both the Economic and Social Value!
  50. 53. Four Models of Community Networking <ul><li>1. Provide Community Internet Access </li></ul><ul><li>2. Community Internet Skills Training </li></ul><ul><li>3. Community Internet Content Publishing </li></ul><ul><li>4. Community Internet Interaction --- Collaborative Capacity </li></ul>
  51. 54. 1. Provide Community Internet Access <ul><li>Community Technology Centers (Schools and Libraries) </li></ul><ul><li>Public Offices with computers </li></ul><ul><li>Kiosks </li></ul><ul><li>Loaner Laptops </li></ul><ul><li>Recycled Computers </li></ul><ul><li>Computer Leasing Programs </li></ul>
  52. 55. 2. Community Internet Skills Training <ul><li>Step-by-step Online Mastery Learning </li></ul><ul><li>Successive Milestones with Incentives and Recognition </li></ul><ul><li>Citizen-to-Citizen Mentorship </li></ul><ul><li>Online Community Talent Database </li></ul>
  53. 56. 3. Community Internet Content Publishing <ul><li>Helping everyone get a web page! </li></ul><ul><li>Showcasing local content and innovation </li></ul><ul><li>Showcasing the best global content, locally </li></ul><ul><li>(Coming) Personal Portals Using Free Web Tools – Toolkits </li></ul><ul><li>Citizen Journalism, E-democracy </li></ul>
  54. 57. 4. Community Internet Interaction <ul><li>Online Discussion and Idea Sharing </li></ul><ul><li>Participatory Decision-Making </li></ul><ul><li>Ten Collaborative Tools on the Internet </li></ul><ul><li>Building Individual and Community Collaborative Capacity </li></ul><ul><li>Peer-to-Peer social networking, instructional mentoring </li></ul><ul><li>Social Engineering for Effective Innovation Diffusion </li></ul>
  55. 58. End
  56. 59. CN MODELS WEB TOUR <ul><li>1. A Community Portal Web Page One-Way Information by One Person </li></ul><ul><li>2. Directory of Local Business and Organizational Web Sites </li></ul><ul><li>3. Mentor’s Roster, Training Opportunities, Skills Registry = Measurable Outcomes </li></ul><ul><li>4. Authentic Widespread Collaboration *Ongoing Sharing of New Knowledge </li></ul>