Social Analytics Report
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Social Analytics Report
- 1. BVF Social Analytics MARCH 13-APRIL 13, 2013
- 2. Social Reach Fans and Followers Rivierra Finance Bibby USA *Share of Reach OCC Factor JD Factors Universal Funding Bay View Funding 1st Commercial Credit 1st Commercial Credit Universal Funding JD Factors OCC Factor Bibby USA Bay View Funding Rivierra Finance 0 500 1000 1500 2000 2500 3000 3500 4000 4500 LinkedIn Followers Twitter Followers Facebook Fans Source: HubSpot * Number of unique authors referencing your brand/total number of mentions, @socialmention.com
- 3. Social Engagement Total Engagement Over Time Facebook Twitter 8 7 Engagement Per 10,000 Fans 6 Facebook Twitter YouTube Google+ Engagements 5 4 8.0K Engagements per 10,000 Fans 3 7.0K 2 6.0K 1 5.0K 0 4.0K 3.0K 2.0K 1.0K 0 Source: simplymeasured.com
- 4. Top of the Funnel Top 3 Action Items Get more people to tweet your content by making it more remarkable and/or making it easier to share. Get more people to share your content on Facebook by making it more remarkable and/or making it easier to share Create a mobile stylesheet for your website. Blogs are being shared on Facebook on average 2 times Make content more remarkable—include images/infographics
- 5. Middle of the Funnel Top 3 Action Items Share links to landing pages with forms on Twitter. Reply to individuals on Twitter to be more conversational When you get new followers, thank them for following you! Get more mentions on Twitter by being more conversational You like leads, right? Because including enticing offers and relevant links in your social media stream can increase your lead generation rate by 90% or more.
- 6. Trending Social Interaction Facebook LinkedIn Twitter YouTube 30 27 25 20 15 10 5 5 3 2 1 1 0 0 0 0 0 Share/ReTweet Views Comments Favorites/Likes
- 7. SEO Opportunities Most Common Errors and Warnings 60 Missing Meta Description Tag 50 50 Meta description tags, while not 40 40 37 important to search engine rankings, are extremely important in gaining user click- 30 through from search engine result pages 20 (SERPs). The description tag also appears 15 12 on social media sites like Facebook. 10 3 1 Title Element Too Long (> 70 Characters) 0 Number of Pages The visible portion of the title tag in the Missing Meta Description tag Duplicate Page Title search results extends to 70 Duplicate Page Content Title Element Too Long (> 70 Characters) characters, after which it is truncated by Temporary Redirect Title Missing or Empty the engines or replaced with other text Too Many On-Page Links from the page. Duplicate Page Title Source: SEOmoz
- 8. Recommendations Engage with your followers on Twitter by commenting on their Tweets—create a conversation Create original Facebook posts with attention grabbing visuals and candid shots from around the building The American Cancer Society post is a perfect example. Good job! Consider creating a Social Media Policy for your company Recruit experts on staff to jump in and start conversations in LinkedIn, Twitter, and even FaceBook Create enthusiasm for sharing by opening up Social Media availability to employees 30 minutes a day—you might be surprised at the ROI Invest in website SEO improvements
Editor's Notes
- In social media, reach is of critical importance. It directly impacts how much your content and messages get shared, it increases your business' ability to get found and generate leads, it can help extend your online footprint as a thought leader, and the list goes on. In other words, in an online world, social reach shouldn't be a trivial factor for businesses leveraging inbound marketing. just because followers may not directly turn into customers doesn't mean they're not valuable. Social media reach can be a powerful thing for any business, and the ones who understand this know that continuing to build reach is a smart social media tactic.
- BVF Facebook has the highest total engagement. Even when engagement is normalized to the size of the audience, Facebook is still the most engaged channel.
- Creating, optimizing, and promoting content are keys to filling the top of your sales and marketing funnel with more website traffic and leads. The good news is that companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don't.You're going to need a mobile website if you want people to access your site on their smartphones. And since 43% of all phones are smartphones, and 87% of them use it to access the internet, it probably makes sense to get this in place sooner rather than later.Do you have Apple icons? NoThe iPhone and iPad both allow users to add a quick link to the desktop of their device for easy access. Don’t let a hard-to-see screenshot (which is the default option) rob you of an excellent branding opportunity!
- The middle of the funnel is all about converting the traffic you get into prospects and leads and then nurturing your leads and prospects in order to make it more likely that they will become customers. You do this by using landing pages, blogs, conversion forms, email marketing and social media.
- The @bayviewfunding Twitter Account is your brand’s largest profile. It has 166 followers, and accounts for 96% of your total social media audience.Facebook is your fastest growing channel, with new fans in the last 2 weeks. Across all profiles, your audience increased by (%).Twitter is your most active channel; your brand posts on twitter an average of 3 times per day. Twitter receives the highest engagement per post with 25 per post.Links are the most common type of post that is published. They account for 92% of all brand posts. Photos account for the most engagement with an average of 2 per post.
- Not to be forgotten, SEO Meta Descriptions--These short paragraphs are the webmaster’s opportunity to advertise content to searchers and let them know exactly what the given page has with regard to what they’re looking for. The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. The description should optimally by between 150-160 characters. In the absence of a description tag, social media platforms and search engines will pull in the first matching text they find on page, which may not be interesting for users.Title too long-- We recommend that you keep your title to this length to ensure that customers see your full title and to avoid replacement text that may not provide the same incentive to click as a custom-written tag.Duplicate titles--Make sure to use unique titles for your various pages to ensure that they describe each page individually and don't compete with each other for keyword relevance. For Title Tag best practices, please refer to this guide: http://www.seomoz.org/learn-seo/title-tag.And, We found 23 images on your homepage, and 8 of them have alt tags.(Not on this chart)Ouch – you don't have alt tags on all your images! Images are invisible to search engines, and alt tags are a wicked easy way to tell search engines what your page is about. Tuck in a keyword between some alt tags and maximize the impact of the images on your site.