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BVF SocialAnalyticsMARCH 13-APRIL 13, 2013
Social Reach                                                Fans and Followers      Rivierra Finance           Bibby USA  ...
Social Engagement                Total Engagement Over Time                                Facebook     Twitter           ...
Top of the Funnel   Top 3 Action Items       Get more people to tweet your content by making it more remarkable and/or m...
Middle of the Funnel      Top 3 Action Items             Share links to landing pages with forms on Twitter.           ...
Trending                                  Social Interaction                      Facebook        LinkedIn   Twitter      ...
SEO Opportunities                Most Common Errors and Warnings  60                                                      ...
Recommendations Engage with your followers on Twitter by commenting  on their Tweets—create a conversation Create origin...
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Social Analytics Report

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Social Analytics Report

  1. 1. BVF SocialAnalyticsMARCH 13-APRIL 13, 2013
  2. 2. Social Reach Fans and Followers Rivierra Finance Bibby USA *Share of Reach OCC Factor JD Factors Universal Funding Bay View Funding 1st Commercial Credit1st Commercial Credit Universal Funding JD Factors OCC Factor Bibby USA Bay View Funding Rivierra Finance 0 500 1000 1500 2000 2500 3000 3500 4000 4500 LinkedIn Followers Twitter Followers Facebook FansSource: HubSpot * Number of unique authors referencing your brand/total number of mentions, @socialmention.com
  3. 3. Social Engagement Total Engagement Over Time Facebook Twitter 8 7 Engagement Per 10,000 Fans 6 Facebook Twitter YouTube Google+ Engagements 5 4 8.0K Engagements per 10,000 Fans 3 7.0K 2 6.0K 1 5.0K 0 4.0K 3.0K 2.0K 1.0K 0Source: simplymeasured.com
  4. 4. Top of the Funnel Top 3 Action Items  Get more people to tweet your content by making it more remarkable and/or making it easier to share.  Get more people to share your content on Facebook by making it more remarkable and/or making it easier to share  Create a mobile stylesheet for your website. Blogs are being shared on Facebook on average 2 times  Make content more remarkable—include images/infographics
  5. 5. Middle of the Funnel Top 3 Action Items  Share links to landing pages with forms on Twitter.  Reply to individuals on Twitter to be more conversational  When you get new followers, thank them for following you!  Get more mentions on Twitter by being more conversational You like leads, right? Because including enticing offers and relevant links in your social media stream can increase your lead generation rate by 90% or more.
  6. 6. Trending Social Interaction Facebook LinkedIn Twitter YouTube 30 27 25 20 15 10 5 5 3 2 1 1 0 0 0 0 0 Share/ReTweet Views Comments Favorites/Likes
  7. 7. SEO Opportunities Most Common Errors and Warnings 60  Missing Meta Description Tag 50 50  Meta description tags, while not 40 40 37 important to search engine rankings, are extremely important in gaining user click- 30 through from search engine result pages 20 (SERPs). The description tag also appears 15 12 on social media sites like Facebook. 10 3 1  Title Element Too Long (> 70 Characters) 0 Number of Pages  The visible portion of the title tag in the Missing Meta Description tag Duplicate Page Title search results extends to 70 Duplicate Page Content Title Element Too Long (> 70 Characters) characters, after which it is truncated by Temporary Redirect Title Missing or Empty the engines or replaced with other text Too Many On-Page Links from the page.  Duplicate Page TitleSource: SEOmoz
  8. 8. Recommendations Engage with your followers on Twitter by commenting on their Tweets—create a conversation Create original Facebook posts with attention grabbing visuals and candid shots from around the building  The American Cancer Society post is a perfect example. Good job! Consider creating a Social Media Policy for your company  Recruit experts on staff to jump in and start conversations in LinkedIn, Twitter, and even FaceBook  Create enthusiasm for sharing by opening up Social Media availability to employees 30 minutes a day—you might be surprised at the ROI Invest in website SEO improvements

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