Socialbakers 2012-10-engage-final

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  • Something that will slip off peoples tongs for something like it has already been here.
  • Something that will slip off peoples tongs for something like it has already been here.
  • CustomerbaseddevelopmentCustomersparticipateForexample...
  • Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  • My colleagueJiriwillfollow up on this.
  • My colleagueJiriwillfollow up on this.
  • Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  • Something that will slip off peoples tongs for something like it has already been here.
  • Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  • Something that will slip off peoples tongs for something like it has already been here.
  • Something that will slip off peoples tongs for something like it has already been here.
  • Something that will slip off peoples tongs for something like it has already been here.
  • Something that will slip off peoples tongs for something like it has already been here.
  • Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  • Something that will slip off peoples tongs for something like it has already been here.
  • Something that will slip off peoples tongs for something like it has already been here.
  • Something that will slip off peoples tongs for something like it has already been here.
  • Something that will slip off peoples tongs for something like it has already been here.
  • Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  • Socialbakers 2012-10-engage-final

    1. 1. “27 countries attending ENGAGE 2012”
    2. 2. SOCIAL EFFECT
    3. 3. “It is great to count fans and listen,but Engagement is far more important! ”
    4. 4. ABOUT US20 % Of 450 000 visits 1000 customersFORTUNE 500 Per monthCompanies
    5. 5. MISSION STATEMENT“We help marketers better understand and optimize social marketing performance”
    6. 6. Product Philosophy
    7. 7. Socialbakers.com &Socialbakers Analytics
    8. 8. Brands in the world9
    9. 9. Dashboard › TRUELIKE
    10. 10. Telco AT&T Responded Not RespondedData Range: September 15, 2012 – October 15, 2012
    11. 11. Socially Devoted Bonprix Bonprix Socially Devoted case study
    12. 12. Socially Devoted Bonprix
    13. 13. Social is changing all the time Brands 1 billion Users Platforms are changing are changing are changing = increasing “noise”
    14. 14. BRANDS are changing = Increasing volume
    15. 15. Average Number of Brand Pages Posts36 posts per month vs. 7 posts per month
    16. 16. Users are changing 1 billion Users are changing = increasing “noise”
    17. 17. Average Liked Pages per User 40 34.6 36.7 35 30 32.1 Liked pages 25 26.0 20 17.2 15 12.4 10 5 4,5 0 Oct2009 Apr2009 Oct2010 Apr2010 Oct2011 Apr2011 Oct2012
    18. 18. Platforms are changing Platforms are changing
    19. 19. Red Bull StratosIndustry is changing= Increasing volume
    20. 20. Kit Kat “Stratos”
    21. 21. ACTIVEENGAGEMENT REACH
    22. 22. “Socialbakers analyzes millions of social marketing profiles”
    23. 23. This year, company posted 5x more than last year
    24. 24. This year, company posted 5x more than last yearAn average Facebook post reached 18% of its fans
    25. 25. This year, company posted 5x more than last yearAn average Facebook post reached 18% of its fans 32% of Facebook Post Reach is paid for
    26. 26. Return on Engagement ROE = Return On Engagement ROI …Shares …Likes …Comments Post photos, albums Post a clear call to Ask a question in and videos. action, for example: your post “ Like this if… “
    27. 27. Return on Engagement ROE = Engagement First Strategy ROI HIGHER ENGAGEMENT HIGHER REACH HIGHER CLICKRATE, CONVERSION RATE, …
    28. 28. Gaining the Reach and Engagement in Minutes 2500 70 Average Likes Average organic unique impressions 60 2000 50Impressions 1500 40 Likes 30 1000 20 500 10 0 0 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 Time in Minutes
    29. 29. socialbakers.com/engagement
    30. 30. Top Industries by Engagement Rate socialbakers.com/engagement
    31. 31. Paid vs. Unpaid
    32. 32. Average Facebook post reachData Range: July 1, 2012 – September 30, 2012
    33. 33. Benchmarking is very important!
    34. 34. LOCAL REPORTS Downloadable document for social engagement = Print it in your office = Easy framework to follow – 6 slides
    35. 35. MARKET INSIGHTS
    36. 36. ENGAGEMENT
    37. 37. ENGAGING content has to be:LIKABLE SHARABLE ACTIONABLE
    38. 38. Engaging vs. Non-engaging 7% 40% 6 274 people saw this post 24 clicks 38 176 people saw this post 331 clicks 5.7x Reach Difference 3x CTR difference
    39. 39. Engaging posts
    40. 40. Engaging posts
    41. 41. Red Bull StratosIndustry is changing= Increasing volume
    42. 42. Engaging posts
    43. 43. TIP #1“Never publish content on Facebook closer than 2 hours from each other”
    44. 44. TIP #2“The ideal post frequency changes all the time, looking at current stats, the best is 1.5x per day”
    45. 45. Optimal Brand Posting Frequency Optimal brand posting frequency is 1.5 times a day
    46. 46. TIP #3“To the point, short content, with a clear callto action – tell them what you want them to do Share it / Like it / Ask a question”
    47. 47. For more tips:“Follow our blog, many impo”
    48. 48. jan@socialbakers.com @janrezab
    49. 49. Tools from Socialbakers
    50. 50. Top METRICS in Social mediaFans and Fan Activity of Your Engagement Response RateGrowth Page Rate and Reach / Response TimeTotal number of If your page is The amount of Response rate andFans and growth. regularly and people on average time to your fans’ actively posting interacting with posts, very critical your content for reactive engagement
    51. 51. “Socially Devoted”
    52. 52. Socially Devoted – Customer serviceHow many Questions have been answered?

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