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Image references
Fig.1
Tanamachi Studios, n.d. ​Andaz 5th Ave Installation​. [Image Online] Availible at:
<​http://tanamachistudio.com/chalk/oooptarh1n8hu8tvj97kvgop55jhvo​> [Accessed 24th
November 2015].
(Andaz 5th Ave Installation, n.d.)

5.
Fig.2
Tanamachi Studios, Ryan Feerer, n.d. ​Abi­Haus Installation. ​ [Image Online] Availible at:
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November 2015].
(Abi­Haus Installation, n.d.)

6. Fig.3
Lauren Hom, n.d. ​Mountain/Ital Signs. ​[Image Online] Available at:
<​http://homsweethom.com/filter/chalk/Will­Letter­For­Lunch​> [Accessed 24th November
2015].
(Mountain/Ital Signs, n.d.)

7. Fig.4
Lauren Hom, n.d. ​Welcome/Docklands Signs. ​[Image Online] Available at:
<​http://homsweethom.com/filter/chalk/Will­Letter­For­Lunch​> [Accessed 24th November
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(Welcome/Docklands Signs, n.d.)
Appendices
Appendix A:
Phylecia Sutherland. 2015. ​Phylecia Sutherland Reflects on Her Work. ​Interviewed by...Beth
Taylor. [Electronic Correspondence] Location N/A, 19th November 2015.
1. Would you define what you do as craft? Why?
Yes, letterpress is a craft because it takes it takes skill. Not anyone can jump on
a press and expect things to be beautifully printed. Letterpress is craft that is
learned over time and takes a lot of practice, and the older the press the more
skill it may take.
2. What made you choose to create things yourself for a living?
Mostly I ventured out not due to my creativity, but my need to work for myself.
I don’t do well with being ‘boxed’ in my ideas and creativity limited or stifled
by the agenda of others. Maybe that is because I am creative?
3. Would you say a crafted object such as what you produce has increased in
value in this digital age?
Absolutely. Letterpress itself has had waves of popularity, but those who
choose letterpress know it’s value are willing to pay for it. It is a hand­crafted,
slow process and as all things that are hand­crafted and tailored to its customer,
you get what you pay for.
4.Why do you think this is?

8. In terms of stationery, I think many people long to be able to hold things in
their hand, a hand­written card in the mail is always more valuable and more
cherished than an email. Then moving on from just something solid, people
want to see something special. They want to be wowed, see that something has
been created by a human. Letterpress gives that extra bit of specialness that
digital printing does not have.
5. Have you found an increase in demand for your work as digital advances
continue?
Not necessarily. Most of clients know they want letterpress and then search for
someone who does it, there are few that come across the process on accident
and think, “I have to have that”. I don’t think more and more people are out
there thinking, I’m tired of being online, I want letterpress. They may want
paper and pen, but letterpress is still kind of for those in the know.
6.Did you learn your craft from other people, or were you self taught, or a
combination of the two?
I am mostly self taught, and any outside influence is from devouring forums
online for troubleshooting. What’s more difficult is that my press is an old and
very rare press, so even when troubleshooting I would have to filter, discern or
tailor any advice to what would actually work on my press.
7. To what extent do the traditional skills and processes of your craft play a role
in how your practice/create?
The letterpress process influences how I design. For example, taking into
account I have to print one colour at time, registration of each colour needing to
match perfectly. In practice, I test the waters in seeing how different ink colours
appear on different paper stocks.
8. Do you feel the enjoyment of creating contributes to the value of the final
product?
Absolutely. There is nothing more frustration when things just aren’t coming
off the press the way I want. I have a very high standard for my work which is
hard when working with such old imperfect machinery. But when my final

9. product is perfectly printed, with the deep impression that I aim for, it is a thing
of beauty! I absolutely love it.
9. Do you find a sense of freedom in being able to make a living with your own
hands and skills?
Yes, definitely. I love the freedom of owning my own business and working
from home. I love that I have creative freedom and love the fact that what I do
is so highly valued and respected. I’ve never really thought of myself as a
craftswoman, but I am. I create beautiful stationery on a rare vintage press and
my skills have taken be years to attain and I only continue to improve.