Interact Congress 2016 - Startup Contest - Realytics

1. THE ULTIMATE ADTECH FOR
FORWARD-THINKING OFFLINE ADVERTISERS
@realyticsio

2. ROI & EFFECTIVENESS CAN BE PROVEN
ONLINE ADVERTISING… … IS MEASURABLE & OPTIMISABLE
Mobile
advertising
Search Engine
Advertising Social Media
Advertising
Retargeting
Display & RTB

3. TV ADVERTISING
€ 3.8 BILLION
LACK OF VISIBILITY
ONLINE ADVERTISING
€ 1.9 BILLION
CLEAR INVESTMENTS & PERFORMANCE
Source : French market - IREP 2015
THE OFFLINE PARADOX

4. MOBILE
SOCIAL
NETWORK SEARCH
YOUR DIFFERENT MARKETING STRATEGIES
CAN NO LONGER IGNORE EACH OTHERS
OFFLINE RETARGETING

5. SEARCH
SOCIAL
NETWORK
CROSS MEDIA STRATEGIES ARE NOW A BASIC
SO HOW DO YOU CONNECT YOUR OFFLINE ADVERTISING WITH YOUR STRATEGY?
MOBILE
RETARGETING
OFFLINE

6. OFFLINE ADVERTISING IS MOVING FOWARD !
DATA WILL BE THE CORE OF TOMORROW OFFLINE ADVERTISING

8. 1 2 3
MEASURE OPTIMIZE AMPLIFY
THREE WINNING PILLARS

9. WE LEVERAGE THE 2ND SCREEN TO DIGITALIZE
THE TV ADVERTISING
DIRECT
IMPACT
INDIRECT
IMPACT
Immediate brand
engagement
measurement
Overall TV campaign
impact measurement
TV
TWO MEASURES

10. PRECISE DATA AND RELEVANT INSIGHTS…
…IN REAL TIME

11. « WE LOWERED OUR ACQUISITION COST BY
30% COMPARED TO LAST YEAR FIGURES »
« WE INCREASED OUR INCOME BY 118% ON OUR
NEW CAMPAIGN THANKS TO THE LEARNINGS WE HAD
BEFORE. »
« A MARKETER DREAM CAME TRUE, WE NOW HAVE A
RICH BASE TO DEVELOP OUR TV AD STRATEGY. »
ACTIONABLE LEARNINGS = REAL RESULTS

12. BRAND'S TV
SPOT AIRED ON
TV
VIEWER ENGAGE
WITH THE BRAND
THROUGH HIS 2ND
SCREEN...
VIEWER IS REEXPOSED TO
THE BRAND'S SPOT
THROUGH VIDEO
ADVERTISING
... AND
BROWSE OTHER
WEBSITES
AMPLIFY YOUR TV ADS :
RETARGET YOUR TV VIEWERS
A TREMENDOUS CROSS-SCREEN SCENARIO AVAILABLE
IN JUST A FEW CLICKS

13. PARTNERS
CONVERSIONS INCREASED
BY 200%
COST BY CONVERSION
DIVIDED BY 3
CTR INCREASED BY
150%

14. 115+
CUSTOMERS
300 000+
TV SPOTS
ANALYZED
PARTNERSHIPS W/
MEDIA AGENCIES
10
290+
TV
CAMPAIGNS
ANALYZED
24
COUNTRIES
COVERED
1,2 BILLION
PROFILES ANALYZED
+500%
GROWTH IN
2015

15. THE ULTIMATE ADTECH FOR
FORWARD-THINKING OFFLINE ADVERTISERS
SUPPORTED BY