Market_OverviewSEODigital_marketing_agencies_and_services_in_Spain

7/31/2016
SEO, Digital
Marketing
Agencies and
Services in Spain
Report Paper
Author
[COMPANY NAME]

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Table of Contents
1. INTRODUCTION............................................................................................................................... 2
2. OVERVIEW OF SEARCH ADVERTISING MARKET................................................................................. 2
2.1 Search Advertising.....................................................................................................................................3
2.2 Revenue Growth .......................................................................................................................................3
2.3 Revenue per Internet User........................................................................................................................4
2.4 Revenue as percentage of GDP.................................................................................................................5
2.5 Global Comparison – Revenue..................................................................................................................5
2.6 Number of e-commerce users in Spain from 2014 to 2020 (in millions)..................................................6
2.7 Digital advertising revenue in selected countries in Europe in 2015 (in million U.S. dollars) ..................6
2.8 Digital advertising revenue in Spain from 2014 to 2020, by format (in million U.S. dollars)....................7
2.9 Distribution of online purchases made on mobile devices in Spain in 2013, by type ..............................8
2.10 Digital media revenue in Spain from 2014 to 2020, by category (in million U.S. dollars) ......................9
2.11 Number of business in Spain and situation.............................................................................................9
3. TRENDS OF DIGITAL MARKETING IN SPAIN..................................................................................... 10
3.1 Spain, a leader in the use of smartphones..............................................................................................12
3.2 The mobile commerce trend...................................................................................................................12
3.3 Encouraging younger generation............................................................................................................12
3.4 A Spanish anomaly ..................................................................................................................................12
4. MAIN PLAYERS IN SPAIN AND ANALYSIS ........................................................................................ 13
4.1 Toormix ...................................................................................................................................................15
4.2 Axioma & Co............................................................................................................................................15
4.3 B-Reel ......................................................................................................................................................15
4.4 SEOP ........................................................................................................................................................15
4.5 Senkai Labs: http://senkailabs.com/.......................................................................................................16
4.6 The Cocktail.............................................................................................................................................16
4.7 SEOCom: http://www.seocom.es/..........................................................................................................16
4.8 T2O Media: http://www.t2o.es/.............................................................................................................16
4.9 Overalia: http://www.overalia.com/ ......................................................................................................16
5. REFERENCES.................................................................................................................................. 17
6. APPENDICES.................................................................................................................................. 18

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1. INTRODUCTION
This work aimed to evaluate and analyse digital marketing and SEO agencies in Spain. Spain is a
vibrant country full of extremely qualified and talented people, which their work on Social Media is
placing them in Europe´s top rankings. As an example, the powerful tool SocialBro was born in Spain.
Madrid is full of great and talented companies able to use the Social Media and Marketing to take any
business to a next level in Spain or worldwide.
2. OVERVIEW OF SEARCH ADVERTISING MARKET
In Germany, growth in digital advertising spending is expected to peak in 2013, while France should
see its most dramatic gains next year. In Italy and Spain, by contrast, the economic turmoil of recent
years has severely impeded the development of digital advertising. Growth rates in both countries,
which reflect those markets' relative immaturity, are still climbing and are cast to begin falling only
after 2015.
In most of Western Europe's major ad markets, expenditure on search ads is diminishing as a portion
of total digital ad spending, while display advertising is increasing. The popularity of video ads among
both consumers and advertisers is a major driver of display's growth in the area.
Thanks to surging levels of mobile use, including smartphone ownership, mobile ad spending is rising
more rapidly than any other category of digital ad spending in major Western European markets. This
is nonetheless a very young industry; in 2013, mobile internet ads will account for less than 9% of
total digital ad outlays in France and Germany, for example, and less than 6% in Spain. By 2017,
though, an approximated 36.5% of all digital ad spending in Spain will go to the mobile internet.

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2.1 Search Advertising
Paid-for-search advertising (SEA) denotes text-based advertisements that are displayed next to or
above organic search results in a search engine based on local or keyword-related factors. Google's
AdWords is the biggest provider of search advertising on the securities industry. Not included are
revenues generated through SEO (search engine optimization). All figures refer to net values.
Key Takeaways Spain
 Revenue in the "Search Advertising" segment amounts to mUSD 965.2 in 2016.
 Revenue is expected to show an annual growth rate (CAGR 2016-2020) of 4.18% resulting in
a market volume of mUSD 1,137.1 in 2020.
 The average revenue per Internet user currently amounts to USD 31.52.
 The revenue in the "Search Advertising" segment currently corresponds to 0.07% of the
country's GDP.
2.2 Revenue Growth
The "Search Advertising" segment is expected to show a revenue growth of 2.62% in 2017.

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Revenue in the "Search Advertising" segment amounts to mUSD 965.2 in 2016.
2.3 Revenue per Internet User
The average revenue per Internet user in the "Search Advertising" segment is USD 31.52 in 2016.

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2.4 Revenue as percentage of GDP
The revenue in the "Search Advertising" segment corresponds to 0.07% of the country's GDP in 2016.
2.5 Global Comparison – Revenue
With a market volume of mUSD 30,946.7 in 2016, most revenue is generated in the United States.

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2.6 Number of e-commerce users in Spain from 2014 to 2020 (in millions)
The graph presents the number of e-commerce users in Spain in 2014, forecast until 2020. The number
of e-commerce users in Spain is expected to grow 20.6 million in 2015 to 27.6 million in 2020.
2.7 Digital advertising revenue in selected countries in Europe in 2015 (in million U.S. dollars)
The graph presents the digital advertising revenue in selected countries in Europe in 2015. According
to the estimates, digital ad revenue in Germany will reach 7.9 billion U.S. dollars by the end of 2015.

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2.8 Digital advertising revenue in Spain from 2014 to 2020, by format (in million U.S. dollars)
The graph presents the digital advertising revenue in Spain in 2014, and provides a forecast thereof
until 2020, broken down by format. Digital search ad revenue in Spain is expected to grow from 935.2
million U.S. dollars in 2015 to 1.14 billion in 2020.

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2.9 Distribution of online purchases made on mobile devices in Spain in 2013, by type
This statistic represents the distribution of products or services purchased by online buyers on their
mobile devices in Spain 2013. Data distinguishes between physical products purchased online, digital
content, services with the purchase of physical content being most common over mobile devices.

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2.10 Digital media revenue in Spain from 2014 to 2020, by category (in million U.S. dollars)
The graph presents the digital media revenue in Spain in 2014, and provides a forecast thereof until
2020, broken down by category. The digital e-Publishing revenue in Spain is expected to grow from
269.8 million U.S. dollars in 2015 to 644.9 million in 2020.
2.11 Number of business in Spain and situation
Spain, has experienced a structural shift towards the external sector over the last few years. Hence,
although the domestic market remains the key target for Spanish firms, there is a growing tendency
towards internationalization. This change is illustrated impressively by the number of exporting
companies, which rose from 97,418 in 2007 to 147,731 in 2014.
Regarding the regional distribution of SMEs, about 34.6% of all Spanish SMEs are located in the
Mediterranean regions (Balearic Islands, Valencia, Murcia, and Catalonia, which hosts most of them),
followed by the 26.9% which operate in the central region (Castile and Leon, Castile-La Mancha,
Extremadura and Madrid). The Southern (Andalusia, Canary Islands, Ceuta and Melilla) and Northern

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(Aragon, Asturias, Basque Country, Cantabria, Galicia, Navarre and Rioja) regions host 19.4 and
19.1% of all Spanish SMEs, respectively
Regarding the regional distribution of SMEs, about 34.6% of all Spanish SMEs are located in the
Mediterranean regions (Balearic Islands, Valencia, Murcia, and Catalonia, which hosts most of them),
followed by the 26.9% which operate in the central region (Castile and Leon, Castile-La Mancha,
Extremadura and Madrid). The Southern (Andalusia, Canary Islands, Ceuta and Melilla) and Northern
(Aragon, Asturias, Basque Country, Cantabria, Galicia, Navarre and Rioja) regions host 19.4 and
19.1% of all Spanish SMEs, respectively
3. TRENDS OF DIGITAL MARKETING IN SPAIN
Hispennials (Hispanics + Millennials) is fast growing and considered one of the most sought after
markets. Twenty-one percent of Millennials are Hispanic. Millennials are projected to comprise 70%
of all CPG dollar growth share by 2020, and the Hispanic market currently has a $1.2 trillion buying
power.
 Within all Hispanic marketing, the Hispennial is the most digitally savvy with both mobile
and social media.
 Hispanics are expected to be 53% of the U.S. population by the year 2020.
 70% of Hispanics are under the age of 40.

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One of the biggest areas of opportunity to reach Hispennials is developing valuable content in both
Spanish and English. Currently there is a lack of Spanish digital content. A recent Nielsen study shows
that 60% of Spanish-speaking U.S. Hispanic consumers agree that there is a lack of Spanish digital
content. According to Google, 56% of Hispanics that are not online cite a lack of Spanish content as
the main reason why they are not using the Internet.
The today's fragmentation of media is passing at an incredibly high speed on several platforms,
especially in Spain. In the following will be explained why.
We are no simply talking about computers anymore. We are talking about the increasing role of
smartphones, tablets, gaming platforms and a variety of emerging devices.
People consume content anywhere, anytime and computers are no longer the core of the digital sphere.
In fact, the more time is presently spent on apps rather than on the web.

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3.1 Spain, a leader in the use of smartphones
According to a story by ‘Digital Nature’, Spain has become the European country with the highest
penetration of smartphones and tablets, with over 66% (Penetration in EU5: UK, Germany, France,
Spain, Italy is ‘only’ 55%). According to a story by ‘Digital Nature’, Spain has become the European
country with the highest penetration of smartphones and tablets, with over 66% (Penetration in EU5:
UK, Germany, France, Spain, Italy is ‘only’ 55%).
3.2 The mobile commerce trend
On a commerce stand point, the numbers also show that Spaniards have been ready for a long time
for the digital era and are now fully embracing it. Access to social networks through mobile grew by
45% compared to a year ago. 10% of smartphone users bought a product or service from their devices;
while 16% used them to compare prices between different institutions.
3.3 Encouraging younger generation
The gaming industry is booming, social networking is rising, online trading has increased by 2 digits
every year. This sounds like a pretty idyllic place. Which is a big thing considering how bad Spain
got hit by the 2008 economic meltdown. With a 52% youth unemployment rate, Spain needs jobs, a
lot of them.
This is why those numbers are so encouraging for the younger generation or so called “Spain's lost
generation”. The same generation which Spain would need in society to create new ideas, brings new
investors and new companies.
3.4 A Spanish anomaly
And yet, despite all of these incredibly encouraging numbers and potential business opportunities in
the digital sphere, Spain remains an anomaly of its own/

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Since 2008, it’s been proven that the old fashioned ways of accomplishing things are now exercising
anymore, and yet the existing Spanish legislation just ousted two major foreign tech companies: Uber
and Google News.
4. MAIN PLAYERS IN SPAIN AND ANALYSIS
Top 10 SEO brands in Spain
# Top 10 SEO Agencies in Spain
Company Revenue $ ACTIVE
CLIENTS
Website
1 SEOP 5 million -
$10 million
500 http://www.seop.com/
2 SEO Brand $10 million 300 http://www.seobrand.com/
3 UK Secure Web
Hosting
5 million -
$10 million
58 http://www.solar-internet.com/
4 Mister Web $3 million -
$5 million
68 www.misterweb.co.uk
5 SEO Services
Spain
$250,000 -
$1 million
30 http://www.seoservicesspain.com/
6 SEOibiza $1 million -
$3 million
45 http://www.seoibiza.com/
7 Anoop System $1 million -
$3 million
50 http://www.anoopsystems.com/
8 SEO in Spain $3 million -
$5 million
69 http://www.seo-in-spain.com/
9 SEO Costa Blanca
Web Designers
$3 million -
$5 million
67 http://www.costablancawebdesigners.com/
10 Seo Company
Spain
$3 million -
$5 million
42 http://www.seocompanyspain.com/

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0
2000000
4000000
6000000
8000000
10000000
12000000
1
DOLLARS
BRANDS
SEO brands by revenue in $ SEOP
SEO Brand
UK Secure Web Hosting
Mister Web
SEO Services Spain
SEOibiza
Anoop System
SEO in Spain
SEO Costa Blanca Web Designers
Seo Company Spain
41%
24%
5%
6%
2%
4%
4%
6%
5% 3%
Market Share (number of clients)
SEOP SEO Brand UK Secure Web Hosting
Mister Web SEO Services Spain SEOibiza
Anoop System SEO in Spain SEO Costa Blanca Web Designers
Seo Company Spain

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Other agencies with description:
In accordance with web research, agencies that are listed also has good positions and market share in
Spain.
4.1 Toormix
Toormix is a design studio based in Barcelona working to help clients boost their business through
design. Founded in 2000, Toormix works in close collaboration with local and international clients
with a clear focus on innovation and brand development.
4.2 Axioma & Co
Axioma & Co. is a digital creative agency. Experts in creating experiences that transform the brand.
They elaborate digital ideas that people want to be part of, in other words: they create lasting
connections between audiences and brands, offering a wide range of services. From design and
creation to the development and production of content through social, monitoring and analysis.
4.3 B-Reel
B-Reel is a creative partner. B-Reel creates meaningful experiences through innovation in storytelling,
technology, entertainment and products. B-Reel commands a global presence, with offices in
Stockholm, New York, London, Los Angeles, Berlin and Barcelona.
4.4 SEOP
SEOP, one of the top rated Digital Marketing and SEO organizations in the world. SEOP’s
sophisticated suite of advanced strategic Search Engine Optimization and Digital Marketing services
including PPC Management, Mobile Marketing, Social Media Marketing and Reputation
Management will help you grow your business and dominate your competition.

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SEOP provides Digital Marketing for some of the most successful and fastest growing companies in
the world. From world class search engine optimization to paid search advertising to social media
marketing, SEOP.com offers everything you need to fully leverage the internet to grow your business
to its maximum potential.
4.5 Senkai Labs: http://senkailabs.com/
Search marketing focused on revenue and profit, not in rankings. Our services include: SEO/PPC
audits and consulting, web analytics, conversion optimization and mail marketing. We work in
English, Spanish, Italian and French and we are based on Madrid.
4.6 The Cocktail: (website)
They do SEO, PPC, SMO, design, UX, web analytics and web development (RoR, front/back-end
solutions).
4.7 SEOCom: http://www.seocom.es/
SEO/PPC and SMO for clients like La Caixa, Privalia, Cara de poker, etc.
4.8 T2O Media: http://www.t2o.es/
SEO/PPC and Performance for clients like Rumbo, Logitravel, eDreams, Europcar, ING Direct,
Génesis, Ikea, etc.
4.9 Overalia: http://www.overalia.com/
SEO/PPC/Web analytics and SMO for some important B2B clients.

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5. REFERENCES
BARD Advertising, I. (2015). Hispanic Marketing Trends for 2015 - BARD Advertising. [online]
BARD Advertising. Available at: http://www.bardadvertising.com/blog/hispanic-marketing-
trends-2015/ [Accessed 6 Jun. 2016].
Cia.gov. (2016). The World Factbook. [online] Available at:
https://www.cia.gov/library/publications/resources/the-world-factbook/geos/sp.html [Accessed
6 Jun. 2016].
Digital advertising revenue in Spain from 2014 to 2020, f. (2016). Digital Market Outlook: digital
ad revenue by format Spain 2020 | Statistic. [online] Statista. Available at:
http://www.statista.com/statistics/457483/digital-advertising-revenue-format-digital-market-
outlook-spain/ [Accessed 6 Jun. 2016].
Digital media revenue in Spain from 2014 to 2020, c. (2016). Digital Market Outlook: digital media
revenue by category Spain 2020 | Statistic. [online] Statista. Available at:
http://www.statista.com/statistics/457434/digital-media-revenue-category-digital-market-
outlook-spain/ [Accessed 6 Jun. 2016].
Distribution of online purchases made on mobile devices in Spain in 2013, (2016). Mobile device:
purchase distribution Spain 2013 | Statistic. [online] Statista. Available at:
http://www.statista.com/statistics/441308/shopping-on-mobile-devices-distribution-of-
purchases-in-spain/ [Accessed 6 Jun. 2016].
Emarketer.com. (2016). Digital marketing statistics for Western Europe | eMarketer. [online]
Available at: https://www.emarketer.com/coverage/westerneurope [Accessed 4 Jun. 2016].
Statista. (2016). Active Spanish enterprises 2008-2013 | Statistic. [online] Available at:
http://www.statista.com/statistics/502494/active-enterprises-spain/ [Accessed 6 Jun. 2016].
Statista. (2016). Search Advertising - Spain | Statista Market Forecast. [online] Available at:
https://www.statista.com/outlook/219/153/search-advertising/spain#market-driver [Accessed 4
Jun. 2016].
topseos. (2016). Rankings of Best SEO Services in Spain | June 2016. [online] Available at:
http://www.topseos.com/es/best-seo-companies-in-spain [Accessed 6 Jun. 2016].
Welance.de. (2016). Spain's future digital industry - Welance. [online] Available at:
https://welance.de/journal/spain-future-digital-industry/ [Accessed 6 Jun. 2016].

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6. APPENDICES
List of Digital Marketing agencies in Spain and their contact details
1. Axioma & Co
Aribau, 135 Pral 1ª 08036 Barcelona
933424960 | info@axiomaco.com
www.axiomaco.com
Axioma & Co. is a digital creative agency. Experts in creating experiences that transform the brand.
They elaborate digital ideas that people want to be part of, in other words: they create lasting
connections between audiences and brands, offering a wide range of services. From design and
creation to the development and production of content through social, monitoring and analysis.
2. B-Reel Barcelona digital agency
Tallers 22, 3rd floor 08001 Barcelona
+34 936 243 479 | barcelona@b-reel.com
www.b-reel.com
B-Reel is a creative partner. B-Reel creates meaningful experiences through innovation in storytelling,
technology, entertainment and products. B-Reel commands a global presence, with offices in
Stockholm, New York, London, Los Angeles, Berlin and Barcelona.
3. Binaria digital agency barcelona spain
Plaça de Catalunya, 8 , 08007 Barselona
+34 932 68 73 64 | info@binaria.com
www.binaria.com
Binary is a creative digital agency specializing in digital media, content marketing, web design and
UX.
4. Beabloo Barcelona digital marketing agency
C/ Llacuna 161 4º 1ª 08018 Barcelona

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+34 935182207 | info@beabloo.com
www.beabloo.com
Beabloo is an innovative company that offers an integrated and easy-to-use marketing tool to create
and manage digital communications platforms.
5. Code d'Azur digital marketing agency
Carrer d’Ali Bei 25 08010 Barcelona
+34 93 265 6367 | info@codedazur.es
www.codedazur.com
Code d’Azur is a creative digital agency based in Amsterdam and Barcelona, works for advertising
agencies and direct clients. Code d’Azur creates digital brand experiences by meshing together
strategy, creation, design and cutting edge technologies.
6. CDM
C/Viriat 47, planta 12. Edificio Numancia 1 08014 Barcelona
+34 93 419 28 14 | malmirall@cdmworldagency.com
www.cdmworldagency.es
CDM Barcelona is an agency specialized in strategic communication initiatives for healthcare
companies. Their strategies are driven by medical expertise, digital experience and creative
innovation.
7. Disko Barcelona digital agency barcelona spain
C/ Zamora, 46-48 08005 Barcelona
Please use the contact form on the website.
www.disko-agency.com
DISKO is an independent, conversational digital agency founded in 2010. Our talented team includes
enthusiasts folks specialized in data, insights, research and ideas.

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8. Doubleyou Barcelona digital agency
Església, 4-10, 2° B, 08024. Barcelona
+34 932923110 | info@doubleyou.com
www.doubleyou.com
Doubleyou is an integrated marketing communications agency and has offices in Barcelona, Madrid
and Mexico. Doubleyou’s mission is to interpret advertising in the new media environment in which
we live.
9. Edka Digital
Av. del Tibidabo, 9 Barcelona, 08022
+34 655 75 46 87 | hello@edkadigital.com
www.edkadigital.com
Edka Digital is an independent, digital creative agency founded in Barcelona. – More impact through
simplicity.
10. Elaspacio
Calle Pallars 147, planta 4, 08018 Barselona
+34 933 00 24 07 | hello@elespacio.net
www.elespacio.net
Elaspacio is a digital agency focusing on service design and interactive campaigns.
11. Ente
Ronda Universitat, 16, 1º 08007 Barcelona
+3 93 270 39 39 | ente@ente.com
www.ente.com
Ente is an agency responsible for buying advertising space in the various communication media and
supports, optimising advertising investment.

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12. Wonderwall
Sant Joan de La Salle 42 08022 Barcelona
+34 622 738 909 | iwant@ewonderwall.com
www.ewonderwall.com
eWonderwall is a bilingual digital marketing agency of young creatives, digital natives, travellers,
entrepreneurs, ex-Googlers, expats, multilingual citizens of the world forever loyal to the web.
13. Gestazion
Gran Vía de les Corts Catalanes, nº 583 6ª planta, 08011 Barcelona
+34 93 590 79 54 | informacionbcn@gestazion.com
www.gestazion.com
Gestazion combines expertise in online marketing with its multi-display technology which offers
reach, engagement and conversion solutions.
14. Herraiz Soto & Co
C/ Badajoz 127 Nave 3 y 4 22@ Barcelona
+34 93 238 99 00 | friends@herraizsoto.com
www.herraizsoto.com
Herraiz Soto & Co is an independent creative agency based in Barcelona with a digital DNA.
15. Hommu Studio
Badajoz 19, bajos 1a 08005 Barcelona
+34 657 037 390 | studio@hommu.com
studio.hommu.com
Hommu Studio is an independent multidisciplinary creative studio based in Barcelona. Our main
services are Branding, Graphic & Web Design, Interactive campaigns, marketing online & illustration.

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16. Igriega
Rubinstein, 4 08022 Barcelona
934 880 333 | info@igriega.net
www.igriega-comunicacion.com
Igriega is an agency beyond the 360º to create friendly brands.
17. LOLA
Carrer de Pedro i Pons, 6-8, 8034 Barcelona
+34 93 545 43 00 | hola@hello-lola.com
www.hello-lola.com
Lola is a community of creative, talented people with a passionate latin spirit and a global vision.
Their aim is to get to the hearts of people, regardless of where they live in the world.
loud creative marketing agency Barcelona
18. LOUD
Milà i Fontanals 14, 2o 9a Barcelona
(+34) 931 707 970 | loud@loudbarcelona.com
www.loudbarcelona.com
LOUD is a full-service creative marketing agency that connects brands to their audiences through
strategy driven remarkable experiences.
19. Machinas
Avinguda del Portal de l’Àngel, Nº 24, 2° 1ª 08002 Barcelona
+34 933 023 640 | enquiry@machinas.com
www.machinas.com
Machinas is a creative agency offering design, strategy and digital solutions for the fashion & luxury
e-commerce industries.

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20. Marketvalley
Gran Via de les Corts Catalanes 680
+(34) 93 414 50 39 | info@marketvalley.es
www.marketvalley.com
Marketvalley is a digital marketing agency specialised in international traffic acquisition via SEO,
SEM, Email Marketing and Social Media channels. Also specialists in Conversion Rate Optimization
(CRO) and Web Analytics. Marketvalley aims to offer the best digital marketing services to get
maximum profitability for customers.

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