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Hidden Talent 
Your company’s most under-valued asset 
Martin Sutherland 
Global Director 
Email martin@peopletreegroup.com website www.peopletreegroup.com
Why Talent is Invisible 
Have you noticed that when you decide to 
buy a particular car, you suddenly start to 
see a lot of them around? 
Martin Sutherland 
Global Director 
Email martin@peopletreegroup.com website www.peopletreegroup.com
Martin Sutherland 
Global Director 
The View from the Top 
Who’s got talent? 
Email martin@peopletreegroup.com website www.peopletreegroup.com
Martin Sutherland 
Global Director 
Where Do Metrics Fit In? 
Email martin@peopletreegroup.com website www.peopletreegroup.com
Martin Sutherland 
Global Director 
Where Is Value Added? 
Email martin@peopletreegroup.com website www.peopletreegroup.com
Martin Sutherland 
Global Director 
What Does It All Depend On? 
Email martin@peopletreegroup.com website www.peopletreegroup.com
Martin Sutherland 
Global Director 
The Traditional Data Collection Process 
The Impact 
Data is not current 
Data is not complete 
Data is not accurate 
Zero value for data provider 
Email martin@peopletreegroup.com website www.peopletreegroup.com 
The Problems 
Too complex 
Too expensive 
Too administrative 
Too difficult to scale
Martin Sutherland 
Global Director 
The New Data Collection Process 
The Effect 
Users Engage 
More Data=More Value 
Data Quality Improves 
Large Data Sets To Analyze 
Email martin@peopletreegroup.com website www.peopletreegroup.com 
The Solutions 
Make it Useful 
Make it Simple 
Make it Cheap 
Make it Scalable
Martin Sutherland 
Global Director 
Principle 1 : Tap Into The Power of Self-Direction 
Email martin@peopletreegroup.com website www.peopletreegroup.com 
Trying to identify, control and manage the actions and 
desires of each person is impossible
Martin Sutherland 
Global Director 
Principle 2 : Provide Simple, Intuitive Cross Platform Technology 
Email martin@peopletreegroup.com website www.peopletreegroup.com 
Make it accessible, engaging and adaptive
Martin Sutherland 
Global Director 
Principle 3 : Constantly Create Value For The User 
Email martin@peopletreegroup.com website www.peopletreegroup.com 
Personalize, Contextualize, Prioritize and Customize
Martin Sutherland 
Global Director 
Principle 4 : Mine Data To Create Value For The Company 
Email martin@peopletreegroup.com website www.peopletreegroup.com 
Create the ability to ask any question, anytime and 
interrogate any data set in real-time
Martin Sutherland 
Global Director 
The Message In A Nutshell 
Create a reason for 90% of the people in your company to tell you more about themselves, 
Give them a reason to keep giving you that information, 
Mine that information for insight, 
Use that insight to solve your talent challenges 
Email martin@peopletreegroup.com website www.peopletreegroup.com 
THE NUMBER ONE METRIC 
Your ability to create that insight, at scale, in real-time.
Martin Sutherland 
Global Director 
If you always do, what you’ve always done, 
You’ll always get, what you have always gotten. 
Email martin@peopletreegroup.com website www.peopletreegroup.com

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Why LinkedIn Knows More About The Talent in Your Company Than You Do

  • 1. Hidden Talent Your company’s most under-valued asset Martin Sutherland Global Director Email martin@peopletreegroup.com website www.peopletreegroup.com
  • 2. Why Talent is Invisible Have you noticed that when you decide to buy a particular car, you suddenly start to see a lot of them around? Martin Sutherland Global Director Email martin@peopletreegroup.com website www.peopletreegroup.com
  • 3. Martin Sutherland Global Director The View from the Top Who’s got talent? Email martin@peopletreegroup.com website www.peopletreegroup.com
  • 4. Martin Sutherland Global Director Where Do Metrics Fit In? Email martin@peopletreegroup.com website www.peopletreegroup.com
  • 5. Martin Sutherland Global Director Where Is Value Added? Email martin@peopletreegroup.com website www.peopletreegroup.com
  • 6. Martin Sutherland Global Director What Does It All Depend On? Email martin@peopletreegroup.com website www.peopletreegroup.com
  • 7. Martin Sutherland Global Director The Traditional Data Collection Process The Impact Data is not current Data is not complete Data is not accurate Zero value for data provider Email martin@peopletreegroup.com website www.peopletreegroup.com The Problems Too complex Too expensive Too administrative Too difficult to scale
  • 8. Martin Sutherland Global Director The New Data Collection Process The Effect Users Engage More Data=More Value Data Quality Improves Large Data Sets To Analyze Email martin@peopletreegroup.com website www.peopletreegroup.com The Solutions Make it Useful Make it Simple Make it Cheap Make it Scalable
  • 9. Martin Sutherland Global Director Principle 1 : Tap Into The Power of Self-Direction Email martin@peopletreegroup.com website www.peopletreegroup.com Trying to identify, control and manage the actions and desires of each person is impossible
  • 10. Martin Sutherland Global Director Principle 2 : Provide Simple, Intuitive Cross Platform Technology Email martin@peopletreegroup.com website www.peopletreegroup.com Make it accessible, engaging and adaptive
  • 11. Martin Sutherland Global Director Principle 3 : Constantly Create Value For The User Email martin@peopletreegroup.com website www.peopletreegroup.com Personalize, Contextualize, Prioritize and Customize
  • 12. Martin Sutherland Global Director Principle 4 : Mine Data To Create Value For The Company Email martin@peopletreegroup.com website www.peopletreegroup.com Create the ability to ask any question, anytime and interrogate any data set in real-time
  • 13. Martin Sutherland Global Director The Message In A Nutshell Create a reason for 90% of the people in your company to tell you more about themselves, Give them a reason to keep giving you that information, Mine that information for insight, Use that insight to solve your talent challenges Email martin@peopletreegroup.com website www.peopletreegroup.com THE NUMBER ONE METRIC Your ability to create that insight, at scale, in real-time.
  • 14. Martin Sutherland Global Director If you always do, what you’ve always done, You’ll always get, what you have always gotten. Email martin@peopletreegroup.com website www.peopletreegroup.com