It is widely accepted that governments need to embrace the opportunities presented by Web 2.0 and social networking but the question is often how. In this presentation Craig uses case studies to outline how governments around the world have used social media to enhance and extend their engagement with the public, improving policy outcomes and service provision.
4. Australia’s social media experience
Use internet: 97%
Use social media:
• 62% of Australians
• 73% of Federal
agencies
• 72% of Federal
politicians
5. Why do agencies use social media?
Answer Response Share
For stakeholder engagement or collaboration 32 54.24%
Operating an information campaign 25 42.37%
Responding to customer enquiries/comments/complaints 25 42.37%
For engaging with journalists and media outlets 24 40.68%
For engagement or collaboration with other government 24 40.68%
agencies
Monitoring citizen, stakeholder and/or lobbyist views and 17 28.81%
activities
For a public consultation process 16 27.12%
For a stakeholder or other restricted access consultation 13 22.03%
Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64%
For policy or services co-design 7 11.86%
6. All levels of Australian governments
Over 600 online consultations in last four years
Over 570 Departmental Twitter accounts
Over 150 agency blogs
Over 140 Facebook pages
Over 120 agency mobile apps
Over 55 agency YouTube channels
At least 7 data competitions