Dainius Kniuksta Maersk Digital Project Manager | Maersk Speaker Dainius Kniuksta Head Of Digital Products Maersk Maersk is undertaking a journey of transformation and reinvention that will change the course of Shipping and Logistics. However, transformations are not easy and require a completely new mindset and new ways of working. In this presentation, we will take a peek into the roller-coaster ride that the Digital transformation @ Maersk is.

1. EVERYTHING WILL BE DIGITIZED
Dainius Kniuksta, Digital Product Manager @ Maersk

2. The views shared in this presentation do not necessarily
reflect those of the A.P. Moller-Maersk.
DISCLAIMER

3. Education Now
• BSc – IT, major in AI
• MBA – E-business management
• CSPO and CSP
• Never ending informal learning
• Digital Product Manager
• Engagement Lead
• Agile Evangelist
• Open-source advocate
• Analyst
• Developer
• Lecturer
• Product Owner
• R&D Manager
• Technology Evangelist
Dainius Kniuksta, Digital Product Manager @ Maersk
Past

4. DIGITAL TRANSFORMATION @ MAERSK

5. A.P. Moller – Maersk – Historically a global
conglomerate

6. Transport
& Logistics
Unique position in Transport & Logistics
Employees,
(FTE) 29,500 22,000 10,800 4,000 5,300 71,600
Offices/countries,
(#) 382/130 212/69 224/100+ 53/40+ 5/3 898/131
Key assets,
(#) 620 vessels 72 terminals n/a 430 tugs 3 factories
The world’s biggest
carrier, active in
both global and
intra-regional
trades
Second to none
refrigeration
technology
Outstanding
capabilities in
Supply Chain
Management and
solid freight
forwarding
experience
Excellent port
services
The world’s 4th
largest container
terminal operator
with strong Africa,
Latin America and
East-West hub
presence

7. Digitisation of the container industry is still in early
stages but will fundamentally change the industry
STAGE 01 STAGE 02 STAGE 03
Fundamental and profound change
to our industry
• Digital impact primarily
in operations and cost
reductions
• Limited digital disruption
in the industry
• Digital engagement with customers increasingly important
• Increasing personalisation of customer experience using
advanced data analytics
• Advanced technologies and data analytics
constantly deployed to find competitive
advantages
Digital technology will:
Vastly improve customer experience
Enable next level of operations optimisation
Transport
& Logistics
Construction Oil &
Gas
Pharma
Manufacturing
Healthcare
Education
Airlines
Auto
Banking
Retail
Telco Media
Source: Bain & Company

8. DIGITAL PRODUCTS AND DIGITIZATION PROJECTS

9. UX
TECH
BUSINESS

10. BUSINESS

12. Global integrator of container logistics
Providing simple solutions to our
customers’ complex supply chain needs
Elevating the customer experience
through digital innovationGlobal integrator of container logistics
- connecting and simplifying our
customers’ supply chains
Extending the industry’s most effective
and efficient delivery network to every
market in the world

13. Developing the value propositions

15. UX – CUSTOMER CENTRICITY

16. Implementing a modern framework
“Design Thinking”, “Lean Startup” & “Scrum”

19. TECH

20. Cloud first, powered by analytics

21. Own the vision, roadmaps and oversee execution
of digital products for current business and new
business
Develop internal and external applications and
innovations on a preferred cloud platform using
Scrum
Build and mature the data science, engineering
and analytics (AI, machine learning, optimization
& simulation) across the company
Build a rich partnership ecosystem to accelerate
product roadmaps, drive innovation, drive speed
Product
Management
Digital
Delivery
Analytics
Alliances &
Partnership
s
• Product
Managers
• Product Owners
• UX
• Innovation
• QA
• Software
Engineers
• Platform
Architects
• Scrum Masters
• Data Scientists
• Principal Scientists
• Data Engineers
• Business
Developers

22. BUT WHAT ABOUT BLOCKCHAIN?

23. SUMMING UP

24. FOCUS ON OUTCOMES FOR THE CUSTOMERS!

25. LEARN FROM MISTAKES!

26. BE AWARE THAT TECH TRENDS COME AND GO!

27. BE AGILE!

28. AND EVERYTHING WILL BE DIGITIZED!
OR DIGITAL?

29. THANK YOU!