6. • Residents actively setting alarms to match the timer.
2c) Desired Outcome
Research, Branding, Motion Graphics for Nudge Design Studio Jennifer Im
7. 2c) Design Tip
Research, Branding, Motion Graphics for Nudge Design Studio Jennifer Im
• “To discourage a behavior or selection, make it seem
undesirable by emphasizing its associated losses; heighten this
effect by associating additional losses with the undesirable
option”
9. 3a.1) Translations
Research, Branding, Motion Graphics for Nudge Design Studio Jennifer Im
English powerful habit psychology
Swedish kraftfull --- ---
German --- Gewohnheit ---
Greek --- --- ψυχολογία
10. 3a.2) Pictures
Research, Branding, Motion Graphics for Nudge Design Studio Jennifer Im
kraftfulll
(powerful)
Gewohnheit
(habit)
Ψυχολογία
(psychology)
13. 3d) Naming
Research, Branding, Motion Graphics for Nudge Design Studio Jennifer Im
• Modification of Greek word for habit
• Synithe Studio
English habit
Swedish vana
German Gewohnheit
Greek συνήθεια (synítheia)