1. DECEMBER 2014 www.trbusiness.com TRAVEL RETAIL BUSINESS 63
Nivea makes Serum Pearls
entry into travel retail
Nivea launched its latest anti-aging innovation
into travel retail this November. Anti-Wrinkle
Serum Pearls contain the highest concentration
of the skin’s own coenzyme Q10, from within the
Nivea Q10plus skincare range, one of the most
successful in the anti-aging segment, according
to the brand.
Serum Pearls is said to protect against free
radicals, visibly reduce wrinkles and to delay
the onset of new ones through the action of
unique pearls that contain a combination of the
coenzyme and hyaluronic acid.
Upon each use, the pearls are mixed
homogenously with a moisture gel when
pressing the nozzle of the dispenser, activating
both phases into the final serum and ensuring a
fresh application every time.
The serum is designed for daily usage, either
as a base for a day cream and before make-up, or
applied prior to a night cream.
Available as a 40ml pump dispenser, the
anti-wrinkle product will retail in TR at €12.50
($15.59), and will be supported in the channel by
worldwide advertising and TR-specific airport
promotions, including a major activation at
Munich from January.
Chloé’s festive balloon buoys sales
Just in time for Christmas, Chloé has
unveiled its annual showstopper
animationtopromoteitsSignatureand
Love Story fragrances – this time a hot
air balloon which, apparently, has got
retailers in a buoyant mood.
Initially showcased at the TFWA
show in Cannes, the gold and cream
coloured Chloé balloon is supported by
amirror-polishedsolidbrassframework
and is fully functional, turning a full 360
degrees and rising up and down in little
under a minute, thus creating a highly-
visible and attractive animation, to the
delightofbothretailersandconsumers.
First to seize the opportunity was
Paris Charles de Gaulle, Terminals S4
and AC, where the balloon was on
show for four weeks from 6 November.
In support of the balloon, Chloé also
introduced a high-speed engraving
service which it describes as “very
successful”.
The UK-designed and engineered
balloon has also reached home shores,
having been introduced in Heathrow
T5, T3 and T2 from 13 November where
it is set to stay for at least two months,
possibly until Valentine’s Day 2015.
Manchester T2 is also featuring the
animation for two months from 19
November.
Chloé reports that it is already
exceedingsalesexpectationsinLondon
with Heathrow T2 up +36.8% and
Heathrow T3 up +20% above expected
target (the main shop reported -37%
due to flights lost to LHR T2).
Confident start for Cocofinity
Consumer electronic accessories
supplier Cocofinity reports a
healthy performance in its first 12
months of trading, securing two
contracts with low-cost UK airlines
including Jet2.com
Owners Bernie Brunt and Corina
O’Connor say the creation of a
clear strategic plan has helped
them cope with sector challenges,
including keeping pace with new
technology and market trends, and
how to assess and select from the
vast offering of products available.
“Regularly visiting Far East
trade events and understanding
production costs, import
constraints and identifying these
challenges early on has helped
avoid costly mistakes,” explains
O’Connor.
“Making an impact early on with
a newly-launched business is so
important. Cocofinity continually
aims to provide power technology
with innovation and practicality
in mind, and has built some
successful relationships within the
travel industry,” she says.
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