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University of North Texas
School of Merchandising and HospitalityManagement
Cori Lain
Gibson
Summary of Qualifications
•Trained in all current Microsoft programs
•Trained in Adobe Illustrator, Photoshop and Design
•7 years of customer service experience
Education
•Bachelor of Science in Fashion Merchandising May 2012
University of North Texas
Denton, TX
Employment Experience
Bartender / Day time Manager January 2012- Present
Hooligans Denton, TX
•Provide excellent customer service
•Demonstrate the ability to multitask
•Balance cash and credit card receipts
Distributer and Consultant March 2011- Present
Vault Denim
•Attain Clients
•Assess inventory needed for each individual client
•Schedule events
Nursery Attendant June 2008- Present
Denton First Church of the Nazarene Denton, TX
•Oversee children between ages of newborn to 3 years
•Adapt lessons and games suited to each child to further their development
•Demonstrate the ability to multi task as well as patience
Server, To-go and Hostess June 2008- March 2011
On The Border Denton, TX
•Interacted with customers to provide quality customer service
•Coordinated waitlists and seating rotations while delegating duties to fellow hostesses
•Budgeted time to prepare to go orders placed in store, by phone and online
Sales Associate June 2008- February 2009
Dillard’s Denton, TX
•Communicated with customers
•Encouraged additional purchases
•Created displays and floor plans
SMHM 2360
Aesthetics &
Environment
Design Element 1
Color Analysis
Objectives
To discern color range, intensity, scheme and
composition of a work of art.
To develop a color palette based on a specific
inspirational piece
To understand the various color relationships.
To understand the emotions tied to various colors.
To identify examples of color relationships in fashion
(home furnishings) that elicit the feelings and emotions
discussed for each color.
Learning outcomes
The color relationship is analogous.
The inspirational piece was “Evening lounge “ which gives
us a feeling of sophistication and confidence as well as the
feeling of waiting and longing.
The new color forecast uses Passion Fruit, Nectarine,
Dirty Martini and Licorice.
Each piece represents the use of both the new forecast
colors and the use of analogous color with neutrals.
Passionfruit
Nectarine
Dirty
martini
Licorice
S
H
A
D
E
TINTTINT
SMHM 2360
Aesthetics &
Environment
Design Element 2
Line and Space
Objectives
To comprehend how important a role Line plays in the
creative process.
To understand how Space affects a work of art.
To appreciate how Line expresses feelings and emotions.
To recognize how Line and Space can communicate
symbolic meanings.
To value how products convey the intended image.
Learning Outcomes
The diagonal lines create an energetic theme moving your
eyes around and giving a sense of constant movement.
The diagonal lines on their own create a sense of strength
and motion, but the variety of weight and random spacing
of the lines throughout the page help create the dynamic
emotional sensation.
Each element of the page is layered or shadowed to
create the sense of implied space making it feel like there
is some depth to the flat surface.
SMHM 2360
Aesthetics&
Environment
Design Element 4
Texture
Objectives
To identify the importance of using the various textures in
promoting one overall image or mood.
To discover new and upcoming texture trends in the fashion
and home furnishings industry
To comprehend how textures convey expressive and symbolic
qualities.
To understand the difference between tactile and visual
texture.
Descriptions
Ruching is a fun way to add interest to a garment while
keeping it sexy and showing off curves. Though ruching can be
found in garments for any age group they are best fitted for
the younger adult woman.
The trend of ruching seems to be one that will stick around
for a while. It can be done in so many different ways that it
can be appropriate for almost any garment from shoes to
jackets to formal dresses.
Ruching makes a tactile texture with the fabric and can be
done with a variety of fabrics. The fabrics shown on the board
were all selected based on their ability to be pliable and
therefore capable of being used for ruching. The fabrics most
appropriate for ruching are satin and silks which are the most
flexible and have the best drape to work with, but not limited
to those. Leather is also a great edgy material to use ruching
on as seen with the boots and the jacket.
Feminine and edgy would best describe the expressive
qualities in this trend board. The ruching can make a dress
such as the little blue one on the top left or the black leather
jacket center bottom a little more edgy while the flowing
metallic gown in the center and the red gown to the left are
very feminine.
SMHM 2360
Aesthetics &
Environment
Design Element 5
Balance, emphasis & rhythm
Objectives
To identify the important relationship between Balance,
Rhythm and Emphasis.
To understand the variety of Balance, for example,
symmetrical, asymmetrical, horizontal, vertical and radial
balance.
To understand types of rhythm, for example, metric,
flowing, swirling and climatic rhythm.
To understand how Emphasis can be achieved by color,
light, shape, and created by contrast, isolation and
placement.
Learning outcomes
Balance can be shown through many different ways in
design from balancing the weight and shape of a design or
the color.
Emphasis is done by changing the color on the belt as
shown in the picture to emphasis the waist of the model.
Rhythm is shown through the repetition of the
rectangular sequins in the models dress.
SMHM 2360
Aesthetics &
Environment
Design Principles
Unity & Variety
Objectives
To assess how Unity is achieved through similarity in a particular design element.
To recognize how Variety can be achieved through contrast of the design
elements.
To comprehend how unity and variety are displayed in apparel.
To create the intended unity and variety to capture an attractive impression
through aesthetics
Learning outcomes
Unity can be shown through several different ways in design such as color, line or
shape. The dresses across the top show unity through the same hot pink color.
Variety is shown through mixing up the style, pattern, shapes and colors. The
dresses across the bottom left all show variety through the unique shapes as well
as the unusual patterns of different colors.
Variety
Is the Spiceof
Life
SMHM 4660
Advanced Merchandising Applications
The Labb sports bar
Objectives
To identify problems in a company.
To offer realistic solutions to these problems within a
business.
Outcomes
The Labb had problems related to promotion and
utilization of their space and patio.
Solutions were offered to directly solve the problems
presented in the initial meeting.
Strengths
•Location
•Size
•Patio
•Sporting events
Weakness
•Prior ownership
•Lack of awareness
Opportunities
•Promotions
•Utilization of the patio for parties
•Chance to target the desired age
range
Threats
•Attracting unwanted clientele
•Competition
•Litigation
SWOT Analysis
SMHM 3850
Promotion of Apparel and Home Furnishings
Urban Outfitters
Objectives
To reposition a brand through marketing.
To create a new campaign for the company
aligned with the new position desired for the
brand.
Outcomes
Urban Outfitters home furnishings line was
given a new promotion.
The brand image remained that of quality,
creativity and valuable.
+ Interactive Media
Customers can visit
Urban Outfitters
Furniture Collection
and select
furniture,
accessories and
colors recreating a
new room.
Customers are able
to be directed to
furnishing that fit
their style and have
fun with decorating
their space before
making the
purchase
Consumer Studies in Apparel and Home Furnishings
Anthropologie
Objectives
Pinpoint, analyze, predict and deliver on
customer needs, wants and desires.
Understand the consumer and tailor shopping
experiences, products and marketing efforts for
the specific demographic
Outcomes
The demographic of the Anthropologie store
located in North Park Mall in Dallas, TX has a
slightly lower age group than the target of the
company as a whole.
The most commonly purchased items from this
younger age group were from the home
furnishings line.
New visual merchandising would wind the home
furnishings throughout the store and have every
display incorporate apparel and décor.
We feel that there is still a need for
some separation of the apparel and
furnishings, but overlapping the two areas
can double chances for purchases.

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Portfolio

  • 1. University of North Texas School of Merchandising and HospitalityManagement Cori Lain Gibson
  • 2. Summary of Qualifications •Trained in all current Microsoft programs •Trained in Adobe Illustrator, Photoshop and Design •7 years of customer service experience Education •Bachelor of Science in Fashion Merchandising May 2012 University of North Texas Denton, TX Employment Experience Bartender / Day time Manager January 2012- Present Hooligans Denton, TX •Provide excellent customer service •Demonstrate the ability to multitask •Balance cash and credit card receipts Distributer and Consultant March 2011- Present Vault Denim •Attain Clients •Assess inventory needed for each individual client •Schedule events Nursery Attendant June 2008- Present Denton First Church of the Nazarene Denton, TX •Oversee children between ages of newborn to 3 years •Adapt lessons and games suited to each child to further their development •Demonstrate the ability to multi task as well as patience Server, To-go and Hostess June 2008- March 2011 On The Border Denton, TX •Interacted with customers to provide quality customer service •Coordinated waitlists and seating rotations while delegating duties to fellow hostesses •Budgeted time to prepare to go orders placed in store, by phone and online Sales Associate June 2008- February 2009 Dillard’s Denton, TX •Communicated with customers •Encouraged additional purchases •Created displays and floor plans
  • 3. SMHM 2360 Aesthetics & Environment Design Element 1 Color Analysis Objectives To discern color range, intensity, scheme and composition of a work of art. To develop a color palette based on a specific inspirational piece To understand the various color relationships. To understand the emotions tied to various colors. To identify examples of color relationships in fashion (home furnishings) that elicit the feelings and emotions discussed for each color. Learning outcomes The color relationship is analogous. The inspirational piece was “Evening lounge “ which gives us a feeling of sophistication and confidence as well as the feeling of waiting and longing. The new color forecast uses Passion Fruit, Nectarine, Dirty Martini and Licorice. Each piece represents the use of both the new forecast colors and the use of analogous color with neutrals.
  • 5. SMHM 2360 Aesthetics & Environment Design Element 2 Line and Space Objectives To comprehend how important a role Line plays in the creative process. To understand how Space affects a work of art. To appreciate how Line expresses feelings and emotions. To recognize how Line and Space can communicate symbolic meanings. To value how products convey the intended image. Learning Outcomes The diagonal lines create an energetic theme moving your eyes around and giving a sense of constant movement. The diagonal lines on their own create a sense of strength and motion, but the variety of weight and random spacing of the lines throughout the page help create the dynamic emotional sensation. Each element of the page is layered or shadowed to create the sense of implied space making it feel like there is some depth to the flat surface.
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  • 9. SMHM 2360 Aesthetics& Environment Design Element 4 Texture Objectives To identify the importance of using the various textures in promoting one overall image or mood. To discover new and upcoming texture trends in the fashion and home furnishings industry To comprehend how textures convey expressive and symbolic qualities. To understand the difference between tactile and visual texture. Descriptions Ruching is a fun way to add interest to a garment while keeping it sexy and showing off curves. Though ruching can be found in garments for any age group they are best fitted for the younger adult woman. The trend of ruching seems to be one that will stick around for a while. It can be done in so many different ways that it can be appropriate for almost any garment from shoes to jackets to formal dresses. Ruching makes a tactile texture with the fabric and can be done with a variety of fabrics. The fabrics shown on the board were all selected based on their ability to be pliable and therefore capable of being used for ruching. The fabrics most appropriate for ruching are satin and silks which are the most flexible and have the best drape to work with, but not limited to those. Leather is also a great edgy material to use ruching on as seen with the boots and the jacket. Feminine and edgy would best describe the expressive qualities in this trend board. The ruching can make a dress such as the little blue one on the top left or the black leather jacket center bottom a little more edgy while the flowing metallic gown in the center and the red gown to the left are very feminine.
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  • 11. SMHM 2360 Aesthetics & Environment Design Element 5 Balance, emphasis & rhythm Objectives To identify the important relationship between Balance, Rhythm and Emphasis. To understand the variety of Balance, for example, symmetrical, asymmetrical, horizontal, vertical and radial balance. To understand types of rhythm, for example, metric, flowing, swirling and climatic rhythm. To understand how Emphasis can be achieved by color, light, shape, and created by contrast, isolation and placement. Learning outcomes Balance can be shown through many different ways in design from balancing the weight and shape of a design or the color. Emphasis is done by changing the color on the belt as shown in the picture to emphasis the waist of the model. Rhythm is shown through the repetition of the rectangular sequins in the models dress.
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  • 13. SMHM 2360 Aesthetics & Environment Design Principles Unity & Variety Objectives To assess how Unity is achieved through similarity in a particular design element. To recognize how Variety can be achieved through contrast of the design elements. To comprehend how unity and variety are displayed in apparel. To create the intended unity and variety to capture an attractive impression through aesthetics Learning outcomes Unity can be shown through several different ways in design such as color, line or shape. The dresses across the top show unity through the same hot pink color. Variety is shown through mixing up the style, pattern, shapes and colors. The dresses across the bottom left all show variety through the unique shapes as well as the unusual patterns of different colors.
  • 15. SMHM 4660 Advanced Merchandising Applications The Labb sports bar Objectives To identify problems in a company. To offer realistic solutions to these problems within a business. Outcomes The Labb had problems related to promotion and utilization of their space and patio. Solutions were offered to directly solve the problems presented in the initial meeting.
  • 16. Strengths •Location •Size •Patio •Sporting events Weakness •Prior ownership •Lack of awareness Opportunities •Promotions •Utilization of the patio for parties •Chance to target the desired age range Threats •Attracting unwanted clientele •Competition •Litigation SWOT Analysis
  • 17. SMHM 3850 Promotion of Apparel and Home Furnishings Urban Outfitters Objectives To reposition a brand through marketing. To create a new campaign for the company aligned with the new position desired for the brand. Outcomes Urban Outfitters home furnishings line was given a new promotion. The brand image remained that of quality, creativity and valuable.
  • 18. + Interactive Media Customers can visit Urban Outfitters Furniture Collection and select furniture, accessories and colors recreating a new room. Customers are able to be directed to furnishing that fit their style and have fun with decorating their space before making the purchase
  • 19. Consumer Studies in Apparel and Home Furnishings Anthropologie Objectives Pinpoint, analyze, predict and deliver on customer needs, wants and desires. Understand the consumer and tailor shopping experiences, products and marketing efforts for the specific demographic Outcomes The demographic of the Anthropologie store located in North Park Mall in Dallas, TX has a slightly lower age group than the target of the company as a whole. The most commonly purchased items from this younger age group were from the home furnishings line. New visual merchandising would wind the home furnishings throughout the store and have every display incorporate apparel and décor.
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  • 21. We feel that there is still a need for some separation of the apparel and furnishings, but overlapping the two areas can double chances for purchases.

Editor's Notes

  1. This slide just shows the photo of the actual texture board done for ruching. The board contains photos as well as suggested fabrics that are capable of maintaining the styling and complementing the look.
  2. This is an example from the project explaining a new section proposed for the Urban Outfitters website. The new addition would allow customers to select furniture and accessories from the site and arrange them in a virtual room to see how the items went together with the option to purchase the whole room at a slight discount.
  3. These are actual pictures from inside the store currently. The new direction of the store would be to make all displays similar to the middle and top right.
  4. The top is the current “plot map” of the store and the bottom the “plot map” suggested. The yellow depicts the entrance, the green depicts the registers and the red “x’s” depict the displays containing both apparel and furnishings. The pink circle represents the concentration of clothing, and the blue concentration on furnishings.