2. Typical Projects
The following are overviews of past projects for varying industries.
The format is a situational briefing, project scope and outcome.
Contact (888) 913 - 1419 for questions or more details.
3. Product coupon / digital advertisement
eCommerce
Summary
Popular Southern California-based
eCommerce / digital marketing provider
experiences overbooking for upcoming
week.
Objective was writing two ads, each with
two variables to test, for SocialBuy's in-
house advertising team with same-day
turnaround.
Result
Two of three offerings sold out same day.
(Celebrity-owned restaurant in NewYork
City and Hollywood hair studio.)
4. Sell sheet
Residential Real Estate
Summary
Realtor positioned herself as probate property
liquidator sourcing low quality inquiries via web site
marketing and face-to-face meetings.
Objective was creating materials which could be
left with potential referral sources explaining the
specific mechanics of realtor's specialty and value
proposition.
Result
Corey creates a one-page hand out, half sell sheet-
half case study, articulating realtor's function and
how to identify referrals using digital and laminated
paper formats.
New business activity grows exponentially at a
fraction of the cost and time required by
conventional public relations and web marketing.
5. Web page content doubling as trade magazine article
Private Equity/ Institutional Investments
Summary
Investments / private equity fund targets a narrow
audience of financial advisors, CPAs, trustees and
owners of specific investments.
Objective was search engine optimization and
publicity in a saturated market (financial services)
dominated by big budget investment and insurance
company advertisers.
Result
Corey creates trade magazine articles generating
free publicity doubling as seminar promotion.Three
web pages featuring subject-matter-specific
content and research studies.
> 25 percent increase in new business inquiries over
three months at a fraction of advertising cost.
6. Proposal / capability statement editing, government
contracting
Corporate Events / Logistics
Summary
Houston-based corporate event planner in
pursuit of first federal business opportunity from
U.S. Department ofWildlife.
Objective was pulling proposal materials from
past Fortune 50 commercial customers and
creating additional capabilities summary and sell
sheet consistent with the request for proposal
(RFP) solicitation from the purchasing agent in
Washington.
Result
Event planner awarded small / woman-owned
business set-aside to facilitate annual director's
conference; award estimated at $31,000.
7. Question for you: most of
my peers know their
business - creativity, web
marketing, journalism
and social media.
And that qualifies them to
write materials that sell
your product and
ideology how?
Positioning
UniqueValue
Propositioning
Offers Packaging
Specificity
= Profitable
Advertising
Assets
Schedule an appointment so we
can discuss your agenda today or
call (888) 913 - 1419.