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Dow Jones: Reimagining the News as a Knowledge Graph

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AI is transforming the financial media industry – impacting everything from content creation to consumption trends. Clancy Childs, general manager of Dow Jones’ knowledge enablement unit, will share insights into how Dow Jones is reimagining what the news looks like.

Learn how Dow Jones’ knowledge graph platform – powered by Stardog – enables the company to unify structured and unstructured data from a vast range of news sources and deliver cutting-edge insights for customers and partners globally.

Published in: Data & Analytics
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Dow Jones: Reimagining the News as a Knowledge Graph

  1. 1. The Knowledge Graph of Business News
  2. 2. Your Speakers Mike Grove Founder & VP of Engineering, Stardog Clancy Childs GM Knowledge Enablement (“Pulsar”) Dow Jones
  3. 3. Who is Stardog? • Venture-backed company specializing in knowledge graphs • Help you connect complex data to improve data discoverability and analysis • Spun out of UMD’s AI & Computational Sciences lab • Based in Washington, DC area
  4. 4. The machine learning [and AI] race is really a data race. Megan Beck, Barry Libert - MIT Sloan Review
  5. 5. Sources: IDC Report, Netowl PresentPast Future Unstructured data Semi-structured data Structured data 5 YOU GOT DATA 30.3% CAGR in non-relational analytic data stores PREDICTED BY IDC 800% GROWTH in data volume, mostly in unstructured PREDICTED BY GARTNER
  6. 6. It’s only an asset if you can access it. But accessing enterprise data is HARD. The enterprise data landscape is a mess THE MAZE
  7. 7. Flexibility, Reusability, Independence
  8. 8. We provide the features required to build a Knowledge Graph: • Unique virtual graphs capabilities • Best-in-class Inference Engine • Built-in machine learning • NLP pipeline • Data quality management tools • Proprietary high-performance graph database HOW STARDOG WORKS 8 APPS SEARCH REPORTS BI OTHER ENTERPRISE APPLICATIONS “Give me A where B is true" Here is your answer?
  9. 9. ● The knowledge within Dow Jones is dispersed among multiple products and data sets. ● Customers increasingly expect personalized experiences and context-relevant news and data. ● There is a growing need to make sure that our news and data is able to be consumed by machines as well as humans. Modern Challenges Need Modern Solutions
  10. 10. “I need to know what news affects me so that I can take appropriate action.” ● An energy company wants to know what regulations might affect their customers so that they may help provide solutions. ● An advertising sales team wants to know whether any of their customers are planning product launches that might necessitate a media buy. ● Bankruptcy professionals want to know when a company is in distress and who the relevant parties may be to offer services. A Primary Customer Pain Point We Seek to Address
  11. 11. “... but I don’t want to read more articles.” “No newsletters, please. Our account managers don’t read.” - An Actual Customer Our Challenge: How can we share relevant knowledge with our customers without making them read “the news”? The BIG CAVEAT
  12. 12. NEWS EVENTS PEOPLE COMPANIES INSTITUTIONS COUNTRIES INDUSTRIES TIMESTAMPS RELATIONSHIPS Every story contains a wealth of (unstructured) data
  13. 13. NEWS EVENTS PEOPLE COMPANIES INSTITUTIONS COUNTRIES INDUSTRIES TIMESTAMPS RELATIONSHIPS A Graph to Organize Dow Jones News & Knowledge
  14. 14. NEWS EVENTS PEOPLE COMPANIES INSTITUTIONS COUNTRIES INDUSTRIES TIMESTAMPS RELATIONSHIPS A Graph to Organize Dow Jones News & Knowledge
  15. 15. NEWS EVENTS PEOPLE COMPANIES INSTITUTIONS COUNTRIES INDUSTRIES TIMESTAMPS RELATIONSHIPS A Graph to Organize Dow Jones News & Knowledge
  16. 16. NEWS EVENTS PEOPLE COMPANIES INSTITUTIONS COUNTRIES INDUSTRIES TIMESTAMPS RELATIONSHIPS A Graph to Organize Dow Jones News & Knowledge
  17. 17. Knowledge Graph Platform Accessing talent and food is a music, art global entertainment Festival. A marketplace that the Fyre helps venues, day-to-day anagement. Brands, Accessing talent and food is a music, art global entertainment Festival. A marketplace that the Fyre helps venues, day-to-day anagement. Brands, Accessing talent and food is a music, art global entertainment Festival. A marketplace that the Fyre helps venues, day-to-day anagement. Brands, Accessing talent and food is a music, art global entertainment Festival. A marketplace that the Fyre helps venues, day-to-day anagement. Brands, Accessing talent and food is a music, art global entertainment Festival. A marketplace that the Fyre helps venues, day-to-day anagement. Brands, Knowledge Extraction and Ingestion Pipelines CRM ERP Contacts Stock Portfolio Customer Entity Matching APIs 📱🖥💻🎤 Products The Three Parts to a Platform Solution
  18. 18. News Signals as a Service
  19. 19. Company Mapping API ...and fed into Dow Jones’ Company Mapping API, which, using features such as names, domains, addresses etc., identifies the companies on the Dow Jones Knowledge Graph. "crmId": 12345, "name": "Blackrock Inc.", "address": "295 Madison Avenue, New York, NY" "crmId": 23456, "name": "Google LLC", "emailDomain":"google.com " "crmId": 34567, "name": "Triumph Group Inc.", "address":"Berwyn, PA" Customer’s CRM records are extracted...
  20. 20. As they occur, news events are extracted, structured and attached to companies on customer’s watchlist, previously identified on the Knowledge Graph. “12345” “786987052” “BlackRock Inc.” “BLK”hasNam e hasTicker hasDUNS crm ID “FacilityOpening” city ! eventType company “Atlanta, GA” “BlackRock ... is putting a new innovation center in Atlanta ” Atlanta Business Chronicle, Feb 1, 2019
  21. 21. Customer’s Data Lake Relevant news events are then delivered to the customer (as a flat file/newsletter/spreadsheet, via APIs or through a GUI) "name": "BlackRock Inc.", "signal": [{ "type": "FacilityOpening", "country": "US", "city": "Atlanta, GA", "date": "2019-FEB-1"}]
  22. 22. Customer’s Data Lake First-Party Data {76545: BlackRock Inc., MQL score: +100}The signals can also be fed into a marketing automation “decision tree”, impacting MQL scores "name": "BlackRock Inc.", "signal": [{ "type": "FacilityOpening", "country": "US", "city": "Atlanta, GA", "date": "2019-FEB-1"}]
  23. 23. Thank You!

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