A world of structured data promises us an incredible future. But most websites struggle to even implement basic schema.org markup. Fewer still represent and connect their pages and content in sophisticated, structured graphs. We can’t reach that incredible future without increasing and improving adoption.
To move forward, we need to make constructing rich structured data as easy as writing a recipe. This isn’t a pipe dream: at Yoast, we think we’ve solved schema for everybody, everywhere. We’d love to share our story.
Schema, Google & The
Future of the Web
“71% of consumers begin their journeys by using a search
engine to discover new products and services (initiation)”
“74% reported using a search engine for consideration
and purchasing (research, comparison, transaction).”
Forrester, 2016 [link]
1: How can we enable everybody to have rich graphs,
which represent their content, business, products, etc?
2: How can we do it all automatically and invisibly,
based on the users’ content?
3: How can we make the solution scalable, and
interoperable (beyond Yoast, beyond WordPress)?