Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

AI and Machine Learning in Marketing

89 views

Published on

AI and Machine Learning in Marketing

READ Use Cases & Buyers of AI@ fourquadrant.com/use-cases-and-buyers-of-ai/

81% of consumers expect the same level of service whenever they interact with a company across different channels.

60% of marketers believe AI will have a “substantial or transformational” impact on their business’ programmatic and media buying in the next 5 years.

In a Forrester survey, 79% of marketers thought AI would allow them to move toward more strategic work.

When asked about the ‘next big trend’ in marketing, survey respondents saw:
- personalization (29%)
- artificial intelligence (26%)
- voice search (21%) as the top three trends for the future

VIEW THIS DECK TO SEE:
- Applications of AI in Marketing
- What is the Next Big Thing in Marketing
- How Likely Are Marketers to Use AI for Content Strategy
- How Important is AI for Marketing to Attain Goals
- Marketing Skills Gaps Predicted

AI and machine learning are making the customer experience more personalized and contextual than ever before.

Banks and credit unions are using advanced technology to make websites, emails, digital advertising, social media and other content more efficient and effective.

This is increasing marketing ROI as well as customer satisfaction.

===========================================

MORE GO TO MARKET RESOURCES FROM FOUR QUADRANT

Predictive Marketing Analytics @ fourquadrant.com/b2b-predictive-marketing-analytics/

Predictive Marketing Analytics Buyer’s Checklist @
fourquadrant.com/go-to-market-planning-templates/predictive-marketing-analytics-buyers-checklist/

Go to Market Resources @ fourquadrant.com

Use Cases & Buyers of AI@ fourquadrant.com/use-cases-and-buyers-of-ai/

Free Downloads @ fourquadrant.com/free-marketing-templates/

Go to Market Insights @ fourquadrant.com/go-to-market-planning-templates/

Published in: Business
  • Be the first to comment

  • Be the first to like this

AI and Machine Learning in Marketing

  1. 1. Go to market resources @ fourquadrant.com AI and Machine Learning in Financial Marketing
  2. 2. AI and Machine Learning in Marketing Applications of AI in Marketing Go to market resources available @ www.fourquadrant.comSource: The FinancialBrand
  3. 3. AI and Machine Learning in Marketing What is the Next Big Thing in Marketing Go to market resources available @ www.fourquadrant.comSource: The FinancialBrand
  4. 4. AI and Machine Learning in Marketing How Likely Are Marketers to Use AI for Content Strategy Go to market resources available @ www.fourquadrant.comSource: The FinancialBrand
  5. 5. AI and Machine Learning in Marketing How Important is AI for Marketing to Attain Goals Go to market resources available @ www.fourquadrant.comSource: The FinancialBrand
  6. 6. AI and Machine Learning in Marketing Marketing Skills Gaps Predicted Go to market resources available @ www.fourquadrant.comSource: The FinancialBrand
  7. 7. Predictive Marketing Analytics @ fourquadrant.com/b2b-predictive-marketing- analytics/ Predictive Marketing Analytics Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/predictive-marketing-analytics- buyers-checklist/ Go to Market Resources @ fourquadrant.com Use Cases & Buyers of AI@ fourquadrant.com/use-cases-and-buyers-of-ai/ Free Downloads @ fourquadrant.com/free-marketing-templates/ Go to Market Insights @ fourquadrant.com/go-to-market-planning- templates/ Go to Market Resources From Four Quadrant for Sales & Marketing Go to market resources available @ www.fourquadrant.com

×