Be the first to like this
AI and Machine Learning in Marketing
READ Use Cases & Buyers of AI@ fourquadrant.com/use-cases-and-buyers-of-ai/
81% of consumers expect the same level of service whenever they interact with a company across different channels.
60% of marketers believe AI will have a “substantial or transformational” impact on their business’ programmatic and media buying in the next 5 years.
In a Forrester survey, 79% of marketers thought AI would allow them to move toward more strategic work.
When asked about the ‘next big trend’ in marketing, survey respondents saw:
- personalization (29%)
- artificial intelligence (26%)
- voice search (21%) as the top three trends for the future
VIEW THIS DECK TO SEE:
- Applications of AI in Marketing
- What is the Next Big Thing in Marketing
- How Likely Are Marketers to Use AI for Content Strategy
- How Important is AI for Marketing to Attain Goals
- Marketing Skills Gaps Predicted
AI and machine learning are making the customer experience more personalized and contextual than ever before.
Banks and credit unions are using advanced technology to make websites, emails, digital advertising, social media and other content more efficient and effective.
This is increasing marketing ROI as well as customer satisfaction.
MORE GO TO MARKET RESOURCES FROM FOUR QUADRANT
Predictive Marketing Analytics @ fourquadrant.com/b2b-predictive-marketing-analytics/
Predictive Marketing Analytics Buyer’s Checklist @
Go to Market Resources @ fourquadrant.com
Use Cases & Buyers of AI@ fourquadrant.com/use-cases-and-buyers-of-ai/
Free Downloads @ fourquadrant.com/free-marketing-templates/
Go to Market Insights @ fourquadrant.com/go-to-market-planning-templates/