Tata Consultancy Services, a leading IT services firm, took a youthful approach to highlighting its work across Europe and generating brand awareness with senior public figures and decision makers. A youth and technology themed thought leadership campaign was an ideal fit with TCS – 70% of its global workforce is under the age of 30 and the company has strong working relationships with over 200 European schools. The campaign also provided the perfect opportunity for TCS to showcase its stalwart support for the digital industry and young talent. The cornerstone of the campaign was a study of Europe’s youth and their attitudes to work and technology, featuring contributions from leading stakeholders including European government bodies, academics and businesses. The results were impressive. Key partnerships were established, TCS’s image was strengthened, client engagement levels were at 92 % and the social media campaign was widely praised in the traditional press. Presented by Ashish Babu, director of communications,Tata Consultancy Services

1. 1Copyright © 2015 Tata Consultancy Services Limited
Ashish Babu,
Director of Communications – UK & Ireland
Tata Consultancy Services
@ashishb24

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40 years of commitment to Europe
We have been helping European
businesses stay agile and competitive
since 1975. Our European team of over
50,000 consultants service more than
350 customers across the continent.
Including 44 of the FT Europe top 100
companies.

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Industry Knowledge
Our deep domain knowledge, built up
during decades of successful
partnerships with leading firms in
Europe and across the world, ensures
that we have the industry insight to
move your business forward.

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Full Services
Our comprehensive, integrated suite
of solutions can be tailored to deliver
exactly what your business needs to
stay ahead. With the help of market-
leading software products, high-
quality services and process
frameworks, we can differentiate
your business, bring agility and
increase operational efficiency to
give you a competitive edge.

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Building our brand among European policy makers
 To increase TCS’ brand awareness among European policy makers by
enabling and leading the debate on a subject crucial to Europe’s future.
 Engage government, business and academic leaders in a dialogue and
participate in joint initiative to build closer ties.
 Reinforce TCS’ position at the heart of Europe’s Digital Enterprise and Skills.

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Workplace of the future: A view from European youth
 The research looked at the attitudes of 562
young Europeans between the ages of 18 and
30 through a quantitative survey that covered
all 28 EU countries
 The study aimed to understand European
youth’s aspirations and attitudes towards
work, education and the use of technology

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Initial findings @TCSsummit

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Building a report with engaging content

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……….with industry voice

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……….with social visuals

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Social media campaign promoting #TCSEUYouth

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Creating debate - How digital technologies would
impact the future workplace ?
 An interactive panel debate organised in
Brussels by European Voice, a specialist
publication focused on EU affairs
 Around 150 senior EU policy makers attended
and a video summarising the findings of the
‘Workplace of the future: a view from
European youth’ study was screened during
the event

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Media outreach across Europe
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Keeping the dialogue alive

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A view from European youth 2016
 The new research surveyed over 5,000
young people from 15 European
countries.
 Focus - Impact of Social Media on
Jobs, Skills & Growth

16. THANK YOU!
Ashish Babu, Director of
Communications – UK & Ireland
Tata Consultancy Services