Chris Taylor, Future plc, Strategic Thought

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Responsive, native, CSS3, APIs, HTML5 - it seems the world has gone mad on the latest buzzwords. Today's fashion could easily become tomorrow's three letter acronym. In this session we hear from three companies dedicated to applying a more strategic approach to their longer term online communications.

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Chris Taylor, Future plc, Strategic Thought

  1. 1. Chris Taylor Director of Communications Future plc Best Practice: Corporate Apps | October 2013
  2. 2. Future Annual Report – Digital App Best Practice: Corporate Apps | October 2013 • Objectives - Create Future’s first corporate brochure using Folio - Ensure maximum efficiencies in creating multi-media assets - Deliver at minimum cost - Deliver high level of interactivity - Create a benchmark - Ensure investor community buy-in to Future’s digital transition strategy
  3. 3. Future Annual Report – Digital App Best Practice: Corporate Apps | October 2013 • Implementation - Creation of integrated production schedule - for print & app editions - Creation of CEO video interview reel - Creation of Future sizzle reel - Creation & implementation of ‘heroes’ imagery throughout - All people featured are Future staff - Optimisation of Folio functionality to include - animations, image galleries, image carousels, quick links, tap-to-reveal infographics, video etc
  4. 4. Future Annual Report – Digital App Best Practice: Corporate Apps | October 2013 • Results - App delivered on time and underbudget - Well over 300 downloads of the app so far - Best-in-class app delivered on small budget - Perfect complement to print edition - Overwhelmingly praised by our investors, analysts and agencies... “not seen anything like it”, “superb”, “leading the way” - It has become a pathfinder product for a new corporate revenue stream

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