Coordonner par M. Eloi Courcoux

1. Tourism
WORKSHOP

2. WORKSHOP
Mr. Louis Houdart
Founder of Creative Capital China and Chief Strategic officer of Altavia
China
Mr. Jean-Boris Roux
Vice-President Strategic Development for RMA Group
(Thailand, Singapore, Cambodia, Myanmar, Laos) and Director of
Emcat F&B Airport Alliance
Mr. Meng Hieng
Managing Director at Exo Travel Cambodia

3. Quick snapshot
of the Chinese travellers
JUN 5th 2019

4. Who is the Chinese traveler?

5. Hum – Which one?

6. Obviously diverse and multiple
and evolving quickly

7. And so is his vision of the world

8. From an “Epinal Image”

9. To an apocalyptic one

10. And the clear feeling
That it is actually better at home!

11. Social network are not helping

12. And we need to preserve them

13. An evolving vision of French brand

14. From “Foreign is always better”

15. To “Better is better” prime

16. Today it is not about being from, it is
about being pertinent.

17. We are entering the Niche is Big area
It creates opportunity for brands

18. And Niche doesn’t means small

19. Also for foreign brand
Dyptyque in NanjingAtelier Cologne in Beijing

20. And same for travelling

21. From the Effel Tower

22. To the Gorges de l'Ardeche

23. Or small Islands in the Philippines

24. Today the key went from Channel

25. To content

26. A content to carefully play with

27. Hotels that give special discount to Chinese
With the high sensibility from Millennials

28. We all know about D&G

29. THANK YOU 
To be in touch with us : creativecapital.cc
Follow us on Linkedin
www.linkedin.com/company/creative-capital-hk/

30. Jean-Boris ROUX
Vice-President Strategic Development RMA Group
Director EMCAT Airport F&B Alliance
jean-boris.roux@rmagroup.net

44. Tourism
WORKSHOP