Advanced Twitter Tips-   Non-Profits Edition Mande White www.FreeSocialMediaHelp.com
“ Suddenly, it seems as though all the world’s a-Twitter”
<ul><li>Relative of Instant Message (IM)  </li></ul><ul><li>Cousin of blog. </li></ul><ul><li>Moment to moment updates of ...
Stats <ul><li>•  8,000,000 visitors to the website in February </li></ul><ul><li>•  70% are new users </li></ul><ul><li>• ...
 
Basics You Should Not Be Forgetting <ul><li>Get Started </li></ul><ul><ul><li>Follow Your Donors and Members </li></ul></u...
 
Advanced Twitter Tips
1. Use Speed to Your Advantage <ul><li>Capitalize on News/Holidays/Community Events </li></ul><ul><li>Mobilization </li></...
2. Magic #
5 a day? What do I Tweet About? <ul><li>Several tweets a day from you can: </li></ul><ul><li>Update those following you on...
<ul><li>“ I went in thinking Twitter was a free way to push our message out. Big mistake. We learned to listen. We started...
3. Fundraising <ul><li>You get to meet people allover the world that might be interested in your cause </li></ul><ul><li>Y...
Tweetsgiving
4. Google Alerts <ul><li>Setup  Google Alerts  for your twitter name </li></ul><ul><ul><li>Ex @mandewhite </li></ul></ul>
5. Hashtags <ul><li>Way to create or follow a stream on Twitter </li></ul><ul><li>Ex: #fundraising </li></ul><ul><li>Creat...
#fundraising
6. Twitter Clients <ul><li>TweetDeck </li></ul><ul><li>Twirl </li></ul><ul><li>Twitpic </li></ul><ul><li>PingFM </li></ul>
 
7. Tweet from Mobile Phone <ul><li>Twitter Mobile </li></ul><ul><li>PocketTweets </li></ul><ul><li>iTweet </li></ul><ul><l...
8. Integrate <ul><li>Feed your blog posts into Facebook and Twitter </li></ul>
Direct Message
Parting Thoughts…
Web 2.0 Donors are Different <ul><li>Vast majority are in 20’s & 30’s and very comfortable with Web 2.0 giving (widgets & ...
Time + Energy = Results <ul><li>Give it 15 minutes a day.  </li></ul><ul><ul><li>5 morning </li></ul></ul><ul><ul><li>5 lu...
About Mande <ul><li>Follow me on Twitter @MandeWhite </li></ul><ul><li>www.FreeSocialMediaHelp.com </li></ul><ul><li>www.F...
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10 twitter tips for non profits

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Mande White, shares 10 Twitter Tips for Non-Profit Organizations.

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  • three million users sending upwards of one million messages per day (from: http://press.oreilly.com/pub/pr/2143
  • Have personality, inspire conversation, build a community. Relax, experiment, let go a little. It might take a little bit to find your voice.
  • Web 1.0 was about YOU-Your website, your message… Web 2.0 is about conversation. How can you have a conversation if you aren’t listening.
  • Perfect # of tweets per day…5 and no more than 6!
  • When Stacey Monk left her for-profit career in 2007 to co-found Epic Change ( www.epicchange.org ), she was time rich but funding poor.  To get the fledgling organization off the ground, she and co-founder Sanjay Patel turned to new media to help them do more with less. Her positive experience using new media tools like YouTube, Flikr, and Facebook encouraged her to embrace Twitter, where she posts regularly, follows more than 1,200 people and is being followed by roughly the same number. It was on Twitter where Stacey met Avi Kaplan, a recent college grad and intern who has helped Epic Change with projects like setting up their Facebook profile. Monk and Kaplan began to plan the first ever Tweetsgiving campaign six days  before Thanksgiving. Their goal was to raise $10,000 in 48 hours for a school in Tanzania. The duo rapidly gathered friends and colleagues to provide graphic design and strategy pro bono support. On November 25, Tweetsgiving officially launched (although they had been talking it up and twittering among friends and colleagues) with this tweet: The post linked users to a branded Web site, http://tweetsgiving.org/ where users could learn more about the campaign and make a donation. Within two hours, Epic Change had $1,500 in donations. By the campaign’s end on Thanksgiving Day, 336 people had contributed more than  $11,000, surpassing the $10,000 Tweetsgiving goal. In a blog post about the campaign ( http://epicchange.org/blog/2008/12/05/why-tweetsgiving-worked-imho/ ), Monk reported that Tweetsgiving did more than raise money. “Only 6 out of 360 donors (&lt; 2%) were previous donors to our cause, and I believe I’ve added about 500 new Twitter followers since Tweetsgiving began,” she wrote. “Over 98% of donors were people who had never before donated to Epic Change.”
  • Twitter is an amazing way to engage donors and potential donors. One of the hardest things to do as a fundraiser is to maintain relationships. Twitter allows you to do that..right in the midst of your normal every day routine.
  • Alerts: (update) Often, people will blog about the conversations that happen in twitter, the conversation shifts back to blogs
  • Heather Mansfied-http://nonprofits.change.org/blog/view/five_things_your_nonprofit_needs_to_know_about_web_20_donors
  • You get out of Web 2.0 what you put into it.
  • 10 twitter tips for non profits

    1. 1. Advanced Twitter Tips- Non-Profits Edition Mande White www.FreeSocialMediaHelp.com
    2. 2. “ Suddenly, it seems as though all the world’s a-Twitter”
    3. 3. <ul><li>Relative of Instant Message (IM) </li></ul><ul><li>Cousin of blog. </li></ul><ul><li>Moment to moment updates of what they're doing or thinking in 140 characters or less. </li></ul>What are you doing?
    4. 4. Stats <ul><li>• 8,000,000 visitors to the website in February </li></ul><ul><li>• 70% are new users </li></ul><ul><li>• 10,000 new accounts created each day </li></ul><ul><li>• Net result is 600% growth in 2008 </li></ul>Statistics are courtesy of HubSpot
    5. 6. Basics You Should Not Be Forgetting <ul><li>Get Started </li></ul><ul><ul><li>Follow Your Donors and Members </li></ul></ul><ul><ul><li>Retweet (put (RT) in front of the tweet </li></ul></ul><ul><ul><ul><li>People love it, builds affection and loyalty </li></ul></ul></ul><ul><ul><li>Tweet at least 2-3x per week (build to 2-5 per day) </li></ul></ul><ul><li>Be Real </li></ul><ul><li>Practice manners </li></ul><ul><ul><li>Follow those who follow you </li></ul></ul><ul><ul><li>Thank People </li></ul></ul><ul><li>Provide Value…Don’t just create noise </li></ul><ul><ul><li>New information </li></ul></ul><ul><ul><li>Blog posts (Twitterfeed) </li></ul></ul><ul><ul><li>Call out Press Releases </li></ul></ul>
    6. 8. Advanced Twitter Tips
    7. 9. 1. Use Speed to Your Advantage <ul><li>Capitalize on News/Holidays/Community Events </li></ul><ul><li>Mobilization </li></ul><ul><ul><li>Internal/external </li></ul></ul><ul><ul><li>Notify activists about latest developments </li></ul></ul><ul><ul><ul><li>News is spread via mobile phone </li></ul></ul></ul><ul><li>Internal Communications </li></ul><ul><ul><li>Have ongoing conversation with members in a decentralized way. </li></ul></ul><ul><ul><li>Use it to bring expertise from members or sympathizers </li></ul></ul><ul><ul><li>Use to test out ideas, ask questions or brainstorm about next steps with constituency. </li></ul></ul><ul><li>Extra Organizational Activism </li></ul><ul><ul><li>Use it to partner with other organizations to spread news </li></ul></ul>
    8. 10. 2. Magic #
    9. 11. 5 a day? What do I Tweet About? <ul><li>Several tweets a day from you can: </li></ul><ul><li>Update those following you on projects status </li></ul><ul><li>Tweet your fundraising and program events for those that cannot be there (play by play) </li></ul><ul><li>Let others know of fundraising needs </li></ul><ul><li>Keep grant makers updated with progress </li></ul><ul><li>Quickly find volunteers </li></ul><ul><li>Find others who would like to involved with your nonprofit </li></ul>
    10. 12. <ul><li>“ I went in thinking Twitter was a free way to push our message out. Big mistake. We learned to listen. We started winning once we let people decide on their own about our services.” </li></ul><ul><li>Amy Worley, </li></ul><ul><li>Manager [H&R] Block’s Twitter program, </li></ul>
    11. 13. 3. Fundraising <ul><li>You get to meet people allover the world that might be interested in your cause </li></ul><ul><li>You get to hear what people are really thinking about a wide variety of issues. </li></ul><ul><li>You can follow other fundraisers and get great real-time advice </li></ul><ul><li>You can even promote traffic to your website or those of your friends. </li></ul><ul><li>If you can figure out how to communicate in 140 characters or less…think how your fundraising writing will improve! </li></ul>
    12. 14. Tweetsgiving
    13. 15. 4. Google Alerts <ul><li>Setup Google Alerts for your twitter name </li></ul><ul><ul><li>Ex @mandewhite </li></ul></ul>
    14. 16. 5. Hashtags <ul><li>Way to create or follow a stream on Twitter </li></ul><ul><li>Ex: #fundraising </li></ul><ul><li>Create Your Own </li></ul><ul><ul><li>Needs to be unique </li></ul></ul><ul><li>Follow hashtags </li></ul><ul><ul><li>Create a search on tweetdeck </li></ul></ul><ul><ul><li>http://search.twitter.com </li></ul></ul><ul><ul><li>http://twemes.com </li></ul></ul><ul><ul><li>http://hashtags.org </li></ul></ul>
    15. 17. #fundraising
    16. 18. 6. Twitter Clients <ul><li>TweetDeck </li></ul><ul><li>Twirl </li></ul><ul><li>Twitpic </li></ul><ul><li>PingFM </li></ul>
    17. 20. 7. Tweet from Mobile Phone <ul><li>Twitter Mobile </li></ul><ul><li>PocketTweets </li></ul><ul><li>iTweet </li></ul><ul><li>Hahlo 2.0 </li></ul><ul><li>Twitterberry </li></ul>
    18. 21. 8. Integrate <ul><li>Feed your blog posts into Facebook and Twitter </li></ul>
    19. 22. Direct Message
    20. 23. Parting Thoughts…
    21. 24. Web 2.0 Donors are Different <ul><li>Vast majority are in 20’s & 30’s and very comfortable with Web 2.0 giving (widgets & apps) and quite often do not go back to Web 1.0 giving (your website) </li></ul><ul><li>Interested in saving trees. Don’t send them print materials. </li></ul><ul><li>75% give email and appreciate email newsletter </li></ul><ul><li>They give in smaller amounts, more often and to many non-profits they find on Facebook, MySpace, Twitter </li></ul><ul><li>They want Public Thanks </li></ul><ul><ul><li>Thank You Wall comments and compliments. </li></ul></ul>
    22. 25. Time + Energy = Results <ul><li>Give it 15 minutes a day. </li></ul><ul><ul><li>5 morning </li></ul></ul><ul><ul><li>5 lunch </li></ul></ul><ul><ul><li>5 evening </li></ul></ul><ul><li>Gradually increase time as you get more comfortable </li></ul><ul><li>Follow thought leaders-try replicate what they do </li></ul>
    23. 26. About Mande <ul><li>Follow me on Twitter @MandeWhite </li></ul><ul><li>www.FreeSocialMediaHelp.com </li></ul><ul><li>www.FreeSocialMediaHelp.com/blog/Presentations </li></ul>

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