The document discusses the importance of ISO/IEC 27018 in enhancing data privacy in cloud services by providing guidance on the processing of personally identifiable information (PII) in public clouds. It highlights the need for data controllers to ensure compliance with data privacy laws, even when outsourcing data processing to cloud providers, by selecting those that adhere to ISO/IEC standards. Overall, the presentation emphasizes that ISO/IEC 27018 helps establish better governance of personal data processing, ensuring customers can more confidently utilize cloud services.