We all know a personalised approach to customer communications across email and your website leads to greater engagement and therefore, more revenue. In this FREE Breakfast Briefing, international email and remarketing expert Kath Pay, will walk you through simple basics to achieving a personalised customer experience that combines your email marketing and website to enhance brand engagement and drive conversions overall, whether it's sign up's or sales you're after.
13. …and tell the world if they don’t get it
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14. With customer attention becoming
an increasingly scarce commodity,
marketing success depends
on delivering relevant, timely
and PERSONALISED
marketing.
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18. “Web personalisation is a strategy,
a marketing tool, and an art.
It brings focus to your message
and delivers an experience that is
customer-oriented and relevant.”
Chris:an
Ricci,
Chia
Monkey
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19. It all begins with knowing your
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customer
20. It’s all about letting them know that you
know them…
Yup! We LOVE to be
recognised as individuals J
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24. Top Digital Priorities 2014: Targeting and
Personalisation – Everyone’s doing it!
Econsultancy
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25. After looking at data from more
than 93,000 calls-to-action over a
12 month period, HubSpot found
that CTAs targeted to the user
had a 42% higher view-to-submission
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rate than calls-to-action
that were the same for all
visitors.
26. What is the main driver for personalising the
website experience?
Econsultancy
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27. A 2013 Monetate/eConsultancy
Study found that in-house
marketers who are personalising
their web experiences (and able to
quantify the improvement) see on
average a 19% uplift in sales.
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36. “Over a third of consumers say
they actively welcome a follow up
from retailers after abandoning an
online purchase”
cloud.IQ - Independent research
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53. Speak to them according to where they’re at
in the sales cycle
“Ecommerce payment
gateway” “worldpay”
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54. Use search terms to segment your data
• Categorise your search terms into cold/warm/hot
• Take them to the relevant landing page for the
search term they used
• Offer a subscribe form that segments them into
the appropriate segment
• Educate, communicate and nurture them
according to where they’re at the buying cycle
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57. Full understanding of
the customer’s journey
• Traffic Source
• Device’s Used
• IP Address
• First & Last time on site
• Full user journey, Page URL’s
• Items Added
• Personal Details Captured
• Browser used
• Fields filled in
• Blur or init
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58. exitCapture:
How it works
• Tracks a user’s site activity,
down to every single cursor
movement to calculate
exactly when they’re about
to leave your site
• Dynamically generated,
profile relevant content such
as exclusive products,
discounts, news, etc.
• 300% more email opt-ins
• 10% increase in conversion
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59. cartRecovery:
How it works
• Use the interactive
dashboard to drill down to
specific times of day
• Analyse the number of
customers that abandon,
their cart value, email
performance metrics and
value of recovered sales
• Compare cart performance
pre and post remarketing
• Convert 20% back to
completion
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60. An example email campaign.
Adopt a timed email delivery strategy to engage your customers.
Reminder
35 min
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Reassurance
23 hours
Promote
6 days
61. www.cloud-iq.com
35 Kingsland Rd
Shoreditch
London E2 8AA
United Kingdom
T : +44 (0)845 498 9426
F : +44 (0)2077 397 742
Email : uk@cloud-iq.com
Get in touch for
more information