In SEO project management, as in many other disciplines, execution is key. Mastering the SEO jargon – from titles to structured data, to the latest netlinking techniques – obviously helps for SEO project management; but applied without thinking or method, these tactics will at best generate traffic (not necessarily the one you’re looking for) and at worst…be a great waste of time (and money). Here are 5 steps to guarantee quality SEO results over the long term.

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#1
Know your audience
Put yourself in the shoes of the people you want to reach and think about how they relate to
your products/services - and those of your competitors - on the Internet:
What are their aspirations, their fears, their questions?
What are their needs, interests and motivations?
What are they seeking on Google (Bing, Yahoo, Quora or others)?
Once you have this information, you should be able to create your SEO personas.

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#2
Define your SEO strategy
Perform a semantic analysis
Compare the themes and keywords identified in step 1 with the reality of the searches
carried out in search engines to position yourself on the best SEO opportunities (ratio
between search volume, competition and business interest).
Define your SEO goals
What results would you like to achieve? Which SEO KPIs will you take into account to
measure their achievement: number of leads/sales generated by organic visits, increase in
SEO traffic, positions on your keywords and key themes,...?
Once this work is done, you are able to specify your SEO strategy.

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#3
Optimize your website and create content
Define your SEO project team
SEO is based on 3 interdependent pillars: content, technology and authority. To get results,
it is therefore most often necessary to work as a team on the optimization of a website.
SEO audit and action plan
After performing an analysis of your website (SEO audit), define your action plan and follow
up the implementation of the optimizations with the project team. Think about optimizing
your existing pages and articles before embarking on the massive writing of new content;
you will gain in efficiency.
Find out how Semactic SEO software simplifies this step, by automating the analysis of your site, the generation of
SEO recommendations and the follow-up of their implementation, on a continuous basis.

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#4
Measure the SEO impact
SEO monitoring
It is part of the operational monitoring (weekly or even daily). For this operational SEO
monitoring, you can for example use Google Analytics and the Google Search Console in
combination with an SEO positioning monitoring tool.
SEO reporting
It is intended to show the progression of organic visibility in relation to the objectives set,
and to the competition. In this reporting, only the main SEO KPIs (defined in step 2) will be
included and more attention will be paid to trends and commercial impact, such as the
progression of the overall visibility of the site, traffic and sales.

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#5
Adapt your strategy
SEO is a continuous process: you should evolve your optimizations to the rhythm of your
audience and Google's algorithms.
Combined with SEA, it is particularly powerful because it allows you to improve the quality
of your pages and reduce your media budgets (CPC or CPA) for the same performance.
Leverage organic and paid search together to strengthen your digital strategy and
maximize your performance.

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Take control
of your
online visibility
+32 (0)473/78 48 72
info@semactic.com
www.semactic.com
Rue du géant 8 bte 20
1400 Nivelles
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Read the full article on SEO project management
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Contact the Semactic team to discuss your SEO issues.